8 MIN READ

How to Measure the Success of Insights Activation

Emily James

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    How to Measure the Success of Insights Activation

    Measuring the success of anything in market research can be tricky: the success of a project, the success of a particular decision within the research process, the success of a task, and but in partic...

    8 MIN READ

    Emily James

    8 Common Insight Platform Pitfalls (and How to Avoid...

    After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.

    7 MIN READ

    Maria Twigge

    What is a Market Research Playbook?

    Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...

    9 MIN READ

    Emily James

    Effective Insight Strategies: An Industry-Wide Discu...

    The challenges insight professionals face today are significant, some new, and some we have carried with us since the very start. Investment, education, redesigning research strategies for the changin...

    17 MIN READ

    Emily James

    Close Connections - Practical Ways to Support Real-T...

    Important decisions happen every minute of every day. As normal people, we take the information apparent in that moment to make the best decision possible; as insight professionals we are responsible ...

    8 MIN READ

    Emily James

    A Casual Conversation on Client-Agency Relationships

    Building a strong client-agency relationship in the insights industry can be tough, mainly due to a perception gap about the other party on both sides of the relationship.

    5 MIN READ

    Sophie Grieve-Williams

    Community Panels - A Practical Guide to Improving Da...

    When it comes to research communities, improving data quality lies at the heart of every successful research community panel. That’s why, when discussing community panels, I can’t help but turn the sp...

    6 MIN READ

    Charlotte Evans

    Mind the Gap - Bridging the Gap Between Brands and C...

    Consumer changes and trends have never changed so profoundly as they have in the last twelve months, with consumer attitude, behaviours and purchasing habits altering considerably and forcing business...

    7 MIN READ

    Sarah O'Neill

    6 Ways to Involve Stakeholders in Qualitative Resear...

    While quantitative data enjoy a warm, positive reception across most businesses – engaging decision-makers with qualitative insight can often prove a greater challenge. Lacking in statistical rigour, ...

    7 MIN READ

    Chris Martin

    How to Speed Up Qualitative Fieldwork Without Compro...

    We often come across unexpected issues in the insights industry, especially in the research process things never go quite as smoothly as we might desire. However, if there is one thing we can agree on...

    7 MIN READ

    Laura Butterworth