A Casual Conversation on The Future of Qual
We are currently living the future of qualitative research. The era of Online Qual has dawned with a spectacular eruption of opportunities and techniques that are transforming research practices for t...
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What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...
We are currently living the future of qualitative research. The era of Online Qual has dawned with a spectacular eruption of opportunities and techniques that are transforming research practices for t...
In just 3 short years, the EU’s General Data Protection Act of 2018 has obviously revolutionised data security practices around the world for both consumers and businesses. As was pointed out in our o...
Qualitative and quantitative research techniques are the staples of market research methodologies. With one concentrating on gleaning logical, statistical insights and the other specialising in diving...
A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...
Failure is one of the biggest fears we all share. Failing, in both a professional and personal capacity, is something we actively try to avoid, however it is always something we can learn from. Whethe...
Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...
At the start of automation integration into research processes, there was a lot of scepticism in the insights industry - in fact, at the start, there was a lot of scepticism in all industries. With fe...
Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...
Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steep...
Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.