Data has the power to drive us towards our goals or keep us away from them - but it isn't without it's issues. A lack of engagement, organisational silos, and intention-action perception gaps are just three of the challenges that data still has to overcome.
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Posted by Christopher Martin on 25 October
We all have a personal brand; we just call it a reputation. But what can we do to take control of that brand, and how can we leverage it to build a sucessful career in insights?
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Posted by Heather Wendlandt on 18 October
In order for brands to adapt, they have to implement policies and shift resources to better prepare their businesses for the disruptive future. It’s important that they start paying attention to early signs of change, and this is where insight comes into the equation.
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Posted by Laura Lace on 11 October
The term 'actionable insight' has become the ultimate buzzword within the insights industry. But what exactly is it, and how do you get from raw data to truly actionable insights?
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Tags: Customer Satisfaction Insight Innovation Market Research
Posted by Emily James on 04 October
The most prominent sign of a mature insights strategy is that it goes beyond the simple survey-based approach. But while complexity is inevitable, confusion is definitely avoidable. Here are the signs that you've created a mature insights strategy.
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