7 MIN READ

5 Ways to Using Focus Groups to Bolster Customer Salience

James Watson

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    5 Ways to Using Focus Groups to Bolster Customer Sal...

    In today’s complex business environment, customer-centricity is no longer a competitive advantage, it’s a baseline expectation. That being said, many organisations still struggle to move from talking ...

    7 MIN READ

    James Watson

    The Link Between Customer Service, Customer Salience...

    The first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays in businesses and communities. It’s a chance for businesses t...

    7 MIN READ

    Danielle Wilkinson

    A Road Map for Customer-Led Transformation

    What does it mean to be truly customer-led?

    15 MIN READ

    Emily James

    Ahead of the Game: Using Consumer Insights to Move F...

    Predicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though true, don’t exactly make you Nostradamus. The modern world is inf...

    7 MIN READ

    Russell Elliot

    Retaining a Human Touch with Customer Salience, CX a...

    In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ...

    5 MIN READ

    Dr Matthew Farmer

    A Casual Conversation... with Iosetta Santini

    Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they...

    4 MIN READ

    Sophie Grieve-Williams

    Driving Customer-Led Transformation with Visual Comm...

    In boardrooms around the world, "customer-centricity" is a universal goal. Yet, a significant gap exists between this ambition and reality. Whilst 73% of senior executives believe a customer-first app...

    7 MIN READ

    Oscar Chaplin

    3 Target Objectives for Customer Salience Strategies

    Objectives make the business world go round. Every stakeholder and team member from the very top of the C-suite to the background-working and customer-facing staff understand that they work towards ac...

    7 MIN READ

    Emily James

    Why Customer-Led Transformation is More Than Just a ...

    In the world of research and insight, we have heard our fair share of trends and terminology, but one that is here to stay is ‘customer-led transformation’. When hearing terms like this it is understa...

    8 MIN READ

    Muneera Belim

    Infographic: The Customer-Centric Culture Checklist

    Creating a customer-centric culture or culture of Customer Salience in a business is a process with many moving parts. To use the metaphor of a well-oiled machine, each cog in the mechanism is interco...

    6 MIN READ

    Sophie Grieve-Williams