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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Encouraging Connection in Isolation – Safeguarding Mental Health

Posted by Emily James on 10 October
Fostering connection while we're all working apart can be tough, but worth talking about at the very least. In aid of World Mental Health Day on 10th October, we're sharing some of our own practices to keep ourselves connected while we work remotely.
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Tags: Employee Engagement Business Strategy Research in Society

51 Ways to Activate Insight [Infographic]

Posted by Sophie Grieve-Williams on 09 October
Activating insight is arguably the most essential part of the research process, but it still isn't discussed as much as generating insight and thus hasn't had the attention it deserves. Here are 51 ways to activate insight and enable organisations to reach their full potential.
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Tags: Insight Innovation Employee Engagement Business Strategy

Videos, Images, Numbers, Text: Blending Data Formats to Drive Decisions

Posted by Dr Katharine Johnson on 05 October
How can blending data formats help us generate better insights, and shape better business decisions and outcomes? Using a data warehousing system, we can realise the true potential of data through data blending processes.
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Tags: Insight Innovation Market Research Employee Engagement

The Insights Industry Needs Digital Integration, Not Transformation

Posted by Christopher Martin on 29 September
Should research teams and agencies attempt digital transformation, or is there a different approach? While transformation is a hot topic, integration may offer the best of both digital & analogue methods.
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Tags: Insight Innovation Market Research Research in Society

Examining the Causes of the Gulf in Research Client-Agency Relationships

Posted by Heather Wendlandt on 28 September
We've drafted in insight professionals from both sides of the coin to ask their opinions on and examine their experiences with the gulf in research Client-Agency relationships - this is what they had to say.
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Tags: Insight Innovation Market Research Research in Society

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