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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Emoji's, Stickers & GIFs: Decoding Complex Visual Responses

Posted by Dr Katharine Johnson on 05 November
Through technological advancement, Emoji's, Stickers and GIFs are now an integral part of language, with many people preferring them over the written word when expressing themselves. However, with language becoming more visual, how can researchers decode them in order to gain valuable insights?
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Tags: Research in Society Insight Innovation Market Research

Demonstrating the Value of a Community Panel

Posted by Charles Pearson on 30 October
Community Panels are valuable research platforms for businesses looking to make better informed, customer-centric decisions. But how is value defined in this circumstance, and how do community panels prove their value?
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Tags: Business Strategy Market Research Community Panel

Transforming Research into a Force for Good in Society

Posted by Ruth Moreno on 23 October
Research is key to understanding and aiding a society in motion; it promotes conversations to discuss new ideas and challenges, advance discoveries and influence policies, all of which increases public confidence in research as a force for good in our society.
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Tags: Research in Society Business Strategy Market Research

The Challenges Insight-Driven Brands Face Next

Posted by Emily James on 15 October
With many brands becoming insight-driven, it is important to understand the challenges they will face. From higher competition to the practicalities of incorporating technology into their data analysis processes, this blog recognises the challenges ahead and suggests ways to overcome them.
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Tags: Business Strategy Insight Innovation Research in Society

Ethical Insight: When to Observe and When to Act

Posted by Laura Calvert on 10 October
In terms of research, sometimes ethical boundaries are not clearly defined and issues can arise very quickly. This blog outlines key ethical issues that researchers should be prepared to deal with, providing the knowledge of when to observe and when to act in the face of an ethical conundrum.
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Tags: Market Research Business Strategy Insight Innovation

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