7 MIN READ

Ahead of the Game: Using Consumer Insights to Move Forward

Russell Elliot

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Ahead of the Game: Using Consumer Insights to Move F...

    Predicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though true, don’t exactly make you Nostradamus. The modern world is inf...

    7 MIN READ

    Russell Elliot

    Retaining a Human Touch with Customer Salience, CX a...

    In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ...

    5 MIN READ

    Dr Matthew Farmer

    A Casual Conversation... with Iosetta Santini

    Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they...

    4 MIN READ

    Sophie Grieve-Williams

    Driving Customer-Led Transformation with Visual Comm...

    In boardrooms around the world, "customer-centricity" is a universal goal. Yet, a significant gap exists between this ambition and reality. Whilst 73% of senior executives believe a customer-first app...

    7 MIN READ

    Oscar Chaplin

    3 Target Objectives for Customer Salience Strategies

    Objectives make the business world go round. Every stakeholder and team member from the very top of the C-suite to the background-working and customer-facing staff understand that they work towards ac...

    7 MIN READ

    Emily James

    Why Customer-Led Transformation is More Than Just a ...

    In the world of research and insight, we have heard our fair share of trends and terminology, but one that is here to stay is ‘customer-led transformation’. When hearing terms like this it is understa...

    8 MIN READ

    Muneera Belim

    Infographic: The Customer-Centric Culture Checklist

    Creating a customer-centric culture or culture of Customer Salience in a business is a process with many moving parts. To use the metaphor of a well-oiled machine, each cog in the mechanism is interco...

    6 MIN READ

    Sophie Grieve-Williams

    How to Shift Businesses into the Customer-Centric Mi...

    Okay, I acknowledge that, if we think about it in terms of the individuals that make up a business, getting the entire business on board with Customer Salience or customer centricity might sound like ...

    7 MIN READ

    Emily James

    4 Practical Examples of Customer Centricity & Sa...

    It is all well and good, asking businesses to consider becoming customer-centric or customer salient or pitching Customer Salience strategies that could sustainably futureproof the business. But to re...

    8 MIN READ

    Emily James

    The Contemporary Guide to Customer Centricity & ...

    How well do you know your customers?

    19 MIN READ

    Emily James