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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Storytelling: Demonstrating the ROI of Data

Posted by Emily James on 13 December
Demonstrating ROI can be tough with the current research reporting methods, however, there are many storytelling techniques that you can employ to create a compelling narrative and make the presentation of data and insights engaging and enlightening in equal measure.
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Tags: Insight Innovation Employee Engagement Business Strategy

The Case for Democratising Research Itself, Not Just Results

Posted by Russell Elliot on 05 December
Currently, only the results of a research study are 'democratised', shared, in the form of reports to senior management, with recommendations for certain actions. But what happens when the research experience itself is democratised to include the whole organisation?
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Tags: Market Research Employee Engagement Business Strategy

Brands that use Strategic Storytelling to Bring Insights to Life

Posted by Emily James on 29 November
Strategic Storytelling is a creative way of presenting insights that maximises audience engagement. Huggies and Google are only two examples of brands using strategic storytelling to communicate insights and engage their audience.
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Tags: Insight Innovation Business Strategy Research in Society

Data Scandals in the Age of GDPR: Changing our Perceptions of Data

Posted by Sally Nicholls on 26 November
Everyone knows about the importance of GDPR; but if this was true, then how come there still data scandals occurring due to the gross misuse of data? A global shift in how we view data needs to occur in order for data to be handled with the care it deserves.
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Tags: Market Research Customer Experience Research in Society

Activating Insight: 3 Golden Rules for Success

Posted by Emily James on 22 November
As insight professionals, you've undoubtedly heard a lot about insight activation. But what does it actually mean to ‘activate insight’, and how can we increase our chances (if not ensure) that the insights we send across in research reports to clients are actually listened to?
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Tags: Insight Innovation Market Research Business Strategy

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