8 MIN READ

Are Your Stakeholders Asking the Right Questions?

Emily James

GDPR 3 Years On - Data Security in Market Research

In just 3 short years, the EU’s General Data Protection Act of 2018 has obviously revolutionised dat...

7 MIN READ

Emily James

Are Your Stakeholders Asking the Right Questions?

There is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. ...

8 MIN READ

Emily James

The Power of In-House Research Teams, and How to Enh...

Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...

7 MIN READ

Charlotte Duff

Breaking Down 5 Barriers to Insights Activation

Insight teams are constantly breaking down a variety of barriers within the daily life of market research. Barriers to getting funding, finding out contextual information about the research request, g...

7 MIN READ

Emily James

What is Market Research? Definition, Methods, Exampl...

Market research is a thriving industry, full of invention and innovation. In such a busy, future-thinking industry, it can be hard for newcomers to know where to start when learning about insights. So...

31 MIN READ

Emily James

How Market Researchers Can Win Over Leadership Teams

Winning over leadership teams is critical to a successful research experience, as well as the continued success of the insights industry itself. Without stakeholders to continue requesting research an...

7 MIN READ

Emily James

4 Steps to Building an Insights Engine

When I was a kid, one of my favorite books was the Little Engine That Could. I remember thinking about how tough that little engine was, how determined she was, and how she overcame such a hard challe...

9 MIN READ

Heather Wendlandt

Infographic: Driving Efficiency Across the Four Stag...

Making research processes more efficient is beneficial for all insight teams. From efficiency data collection and analysis, to better research design and communication with stakeholders, efficiency is...

6 MIN READ

Sophie Grieve-Williams

What Sets Winning Insight Teams Apart?

What does it mean to be a successful insights team? This eminent question that can lead to a lot of success within the insights industry, inspiring insight teams to work towards becoming the best insi...

8 MIN READ

Emily James

A Casual Conversation on Extending the Efficiency, R...

Out of all the challenges insight teams face in today’s world, making the insights generated reach and influence more stakeholders across the client organisation, and increasing the efficiency and pot...

5 MIN READ

Sophie Grieve-Williams

Surveys - The Life-Blood of Quantitative Insights?

There is a reason why surveys come to mind whenever anyone mentions market research. Surveys are the staple of the insights industry, for insight professionals, stakeholders and customers, even before...

8 MIN READ

Emily James