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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

The California Consumer Privacy Act: Impacts and Considerations

Posted by Amy Ismay on 05 February
The CCPA (California Consumer Privacy Act) is the new kid on the infosec block - drafted in 7 days, the CCPA borrows much from its bigger, elder sibling, but there are some notable differences between it and GDPR.
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Tags: Customer Satisfaction Market Research Business Strategy

Understanding the Power of Consumer Communities

Posted by Emily James on 31 January
From collaborative insights and a customer-centric organisational culture, the power of customer communities is endless... if you know how to make them work for you. This article details how customer communities can and are capable of transforming whole industries.
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Tags: NPD Community Community Panel Business Strategy

Building a Successful Customer Insights Team

Posted by Christopher Martin on 24 January
Better products, more efficient operations and superior service are no longer competitive advantages - they are the cost of doing business. Today, understanding customers is what gives companies an edge. Here's how to build a successful customer insights team that will do just that.
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Tags: Market Research Customer Experience Business Strategy

A Practical Guide to Translating Business Problems into Research Objectives

Posted by Paul Hudson on 23 January
Creating a research brief can be a little daunting, but thankfully, it doesn’t have to be long or complicated; Paul Hudson's five-step process is a brilliant guide to understanding what information is needed within a research brief, and where to start.
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Tags: Market Research Employee Engagement Business Strategy

5 Creative Ways to Present Complex Information

Posted by Emily James on 17 January
When it comes to research reporting, think about how we could innovate beyond or even in conjunction with the written word, to communicate complex insights with the same dependable gravitas, but drastically increased stakeholder engagement.
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Tags: Customer Satisfaction Insight Innovation Market Research

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