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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 11 January
With the demands of the insights industry constantly changing it has become necessary to create a research platform that can evolve alongside the industry in order to keep meeting it's needs. With all the benefits of an integrated platform, will it feature in the future of market research?
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Tags: Business Strategy Insight Innovation Market Research

Posted by Christopher Martin on 07 January
As research geeks, we love to read engaging commentaries, debates and opinions on methodologies, trends and innovations. These are the top 12 market research blogs we'll be following in 2019 to stay up to date.
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Tags: Innovation Market Research Business Strategy

Posted by Emily James on 04 January
Whether you’re an insight professional or a research beginner, gathering and continuously reaffirming knowledge of research methodologies (including the basics) is very beneficial. This blog explores the different characteristics and analytical techniques of qualitative and quantitative research.
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Tags: Market Research Creative Qual Tools Survey Tools

Posted by Emily James on 03 January
This list of the top 100 most relevant market research influencers to follow on Twitter in 2019 will help you stay at the forefront of trends and discussions in the fast paced, innovative world of the insight industries.
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Tags: Market Research Innovation

Posted by Christopher Martin on 18 December
The annual FlexMR Christmas Consumer survey finds a positive outlook for retailers & brands, with festive spending on the rise. A new challenge emerges in the form of fast-growing mobile purchasing behaviour and but a new opportunitiy too as consumers seek convenient experiences.
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Tags: Business Strategy Market Research Research in Society