Video research is a relatively new concept compared to other methodologies in market research, however, it has rapidly proven valuable to insight experts and stakeholders everywhere. Through this reco...
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A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovation efforts went towards figuring out how to get even more Big Data and how to enhance its power with...
It’s hard to summarise a conference that condensed so much into three days. ESOMAR Congress touched on everything from the ethical challenges facing the research industry to methodology best practices...
There’s nothing worse than the excitement of setting up and launching a new community, or even being years into running one, only to have someone question the engagement levels and suggest that your b...
A long time ago, I used to write summaries of the research, marketing and business conferences I attended – and publish them here, on the FlexMR blog. Not only did they help me to condense and clarify...
Two-way feedback, sharing information and dialogue between two or more parties is a vital part of running a successful research community.