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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 19 March
Building relationships between clients and agencies can be tricky, especially when each party has differing expectations. Laura Calvert, Russell Elliot, and Paul Hudson all explore the factors that make a strong partnership, and the challenges in building one.
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Tags: Insight Innovation Video A Casual Conversation

Posted by Charlotte Evans on 18 March
Community panels are mostly known for their ability to deliver insights at speed; improving data quality within these community panels can help improve the relevance and accuracy of those insights.
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Tags: Community Panel Insight Innovation Market Research

Posted by Sarah O'Neill on 11 March
Both consumer behaviour and brand strategy has changed in recent years, but the gap between both parties is still present. How can we bridge this gap between brands and consumers?
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Christopher Martin on 04 March
Business decision-makers often favour quantitative analysis over qualitative experience. By using these six tactics, you can build the case for compelling qual.
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Tags: Creative Qual Tools Market Research

Posted by Laura Calvert on 26 February
'At the speed of business' keeps getting quicker as stakeholders are keen to see how fast we can generate insights - but we need to be wary of how much we're willing to sacrifice to meet that deadline. How do we speed up qualitative research and keep a high standard of data quality?
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Tags: Creative Qual Tools Insight Innovation Market Research