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Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they...
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Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...
Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they...
In boardrooms around the world, "customer-centricity" is a universal goal. Yet, a significant gap exists between this ambition and reality. Whilst 73% of senior executives believe a customer-first app...
Objectives make the business world go round. Every stakeholder and team member from the very top of the C-suite to the background-working and customer-facing staff understand that they work towards ac...
In the world of research and insight, we have heard our fair share of trends and terminology, but one that is here to stay is ‘customer-led transformation’. When hearing terms like this it is understa...
Creating a customer-centric culture or culture of Customer Salience in a business is a process with many moving parts. To use the metaphor of a well-oiled machine, each cog in the mechanism is interco...
Okay, I acknowledge that, if we think about it in terms of the individuals that make up a business, getting the entire business on board with Customer Salience or customer centricity might sound like ...
It is all well and good, asking businesses to consider becoming customer-centric or customer salient or pitching Customer Salience strategies that could sustainably futureproof the business. But to re...
How well do you know your customers?
In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process...
As we look toward the future of market research, it's clear that we are at a pivotal moment in the industry. At the MRS Annual Conference 2025, experts from diverse sectors gathered to discuss the tra...