6 MIN READ

A Guide to Third Sector Consumer Connection and Salience

Harriet Williams

Rewind: Creative Ways to Elevate Insight with Vide...

On February 25th, 2026 - the FlexMR team hosted a webinar that explored four creative ways to elevat...

11 MIN READ

Charlotte Duff

    A Guide to Third Sector Consumer Connection and Sali...

    When considering “connection” in market research, there are several prominent links we focus on establishing and nurturing. Often the most commonly discussed, we refer to connecting businesses and sta...

    6 MIN READ

    Harriet Williams

    5 Ways to Using Focus Groups to Bolster Customer Sal...

    In today’s complex business environment, customer-centricity is no longer a competitive advantage, it’s a baseline expectation. That being said, many organisations still struggle to move from talking ...

    7 MIN READ

    James Watson

    The Link Between Customer Service, Customer Salience...

    The first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays in businesses and communities. It’s a chance for businesses t...

    7 MIN READ

    Danielle Wilkinson

    A Road Map for Customer-Led Transformation

    What does it mean to be truly customer-led?

    15 MIN READ

    Emily James

    Ahead of the Game: Using Consumer Insights to Move F...

    Predicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though true, don’t exactly make you Nostradamus. The modern world is inf...

    7 MIN READ

    Russell Elliot

    Retaining a Human Touch with Customer Salience, CX a...

    In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ...

    5 MIN READ

    Dr Matthew Farmer

    A Casual Conversation... with Iosetta Santini

    Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they...

    4 MIN READ

    Sophie Grieve-Williams

    Driving Customer-Led Transformation with Visual Comm...

    In boardrooms around the world, "customer-centricity" is a universal goal. Yet, a significant gap exists between this ambition and reality. Whilst 73% of senior executives believe a customer-first app...

    7 MIN READ

    Oscar Chaplin

    3 Target Objectives for Customer Salience Strategies

    Objectives make the business world go round. Every stakeholder and team member from the very top of the C-suite to the background-working and customer-facing staff understand that they work towards ac...

    7 MIN READ

    Emily James

    Why Customer-Led Transformation is More Than Just a ...

    In the world of research and insight, we have heard our fair share of trends and terminology, but one that is here to stay is ‘customer-led transformation’. When hearing terms like this it is understa...

    8 MIN READ

    Muneera Belim