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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 11 December
Influencing c-suite decision-making processes with actionable data has become one of the biggest goals in the insight industry, empowering stakeholders and their businesses with valuable insights. But what is actionable data?
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Tags: Market Research Employee Engagement Business Strategy

Posted by Sophie Grieve-Williams on 03 December
Bringing insights to life is an essential part of an insight professional's role, and with the increasing use of video to convey insight reports it's time to learn how to bring insights to life through video.
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Tags: Insight Innovation Business Strategy

Posted by Emily James on 25 November
Quantitative methodologies has always been a staple of market research, surviving each evolution in the insights industry; this adaptability and longevity continues to serve insight professionals well, as a new technological evolution is coming.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 20 November
What does it mean to create something game-changing? What is the difference between small innovations and proper breakthroughs that change the world, and how do we achieve the latter?
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Tags: Innovation Insight Innovation Market Research

Posted by Emily James on 18 November
Market analyses are the cornerstone of an impactful business - here is a simple 6-step template resource to help professionals conduct their own analysis, and gain valuable insight into their industry.
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Tags: Market Research Business Strategy Research in Society