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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Do New Yorkers Love New York? Why it Should Matter to Researchers

Posted by Emily James on 20 July
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
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Tags: Shopper Behaviour Insight Innovation Research in Society

What Is Responsible Innovation and Why Does It Matter?

Posted by Charlotte Evans on 20 July
Responsible innovation is a process that seeks to promote the development of new ideas, technologies and opportunities that are desirable or improve society as a whole. Here's what it means for researchers.
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Tags: Innovation Insight Innovation Research in Society

The Underlying Mechanics of Consumer Trust in Market Research

Posted by Amy Ismay on 14 July
Market research deals in a lot of sensitive data, and with consumers becoming savvier in the knowledge of what their data is worth, we need to gain their trust if we're to keep receiving it. This article is a great starting point for insight professionals seeking to understand the mechanics of trust, and how we can retain it in market research.
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Tags: Insight Innovation Customer Experience Business Strategy

How Technology & Innovation Get Researchers a C-Suite Audience

Posted by Emily James on 14 July
Technology is at the forefront of most innovations today, even indirectly influencing non-digital movements in all industries. But how does the Insights Industry use technology and innovation to attract the attention of c-suite officers and engage them in vital insights?
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Tags: Insight Innovation Market Research Employee Engagement

Understanding the Role of Social Media Analytics in Market Research

Posted by Emily James on 09 July
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?
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Tags: Shopper Behaviour Market Research Research in Society

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