5 Easy Ways to Measure Customer Centricity
There are a number of organisations now that either proclaim to be customer-centric, or are taking steps towards becoming a customer-centric organisation. Far from being a new fad or trend, customer-c...
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What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...
There are a number of organisations now that either proclaim to be customer-centric, or are taking steps towards becoming a customer-centric organisation. Far from being a new fad or trend, customer-c...
Culture plays a significant role in consumer thinking. Very often, consumers don’t just purchase products, what they pay for are success, status, or a lifestyle that they associate with the product. T...
Most conversations on market research centre on how to get customer insights. Which is a pretty important topic in the industry, but what use are customer insights if the stakeholders we generate them...
If we take a look at the most successful companies in the world, Amazon, Google, Apple, etc. Their success is hinged on creating products and services that are embedded in customers daily lives: Amazo...
Insight communities are valuable pools of insight generation opportunities. As online research channels go, creating and managing a successful insight community is one that requires more effort, resou...
Each year we’ve reviewed the progress and challenges we’ve had to deal with a company and as a part of the insights industry – the past year has been just as weird and different as the last as we stil...
Market segmentation is a staple of quality research. It is one of the few techniques that is used universally across all businesses across all industries to better understand the opinions, needs, moti...
Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ...
Online research can be tricky when dealing with people who you’ll likely never see face to face. We’re relying a lot on verification techniques and trust - trust that customers and consumers want to h...
Quantitative research has continued to make the most of online technologies for fieldwork for a while now, whereas fieldwork in qualitative research has been slower to adopt digital methodologies. Nev...