7 MIN READ

Infographic: FlexMR's 2021 Year in Review

Sophie Grieve-Williams

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    Infographic: FlexMR's 2021 Year in Review

    Each year we’ve reviewed the progress and challenges we’ve had to deal with a company and as a part of the insights industry – the past year has been just as weird and different as the last as we stil...

    7 MIN READ

    Sophie Grieve-Williams

    Market Segmentation - The Ultimate Guide (+6 Example...

    Market segmentation is a staple of quality research. It is one of the few techniques that is used universally across all businesses across all industries to better understand the opinions, needs, moti...

    31 MIN READ

    Emily James

    9 Signs of a Good Client-Agency Relationship

    Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ...

    7 MIN READ

    Dr Katharine Johnson

    Creating an Online Database of Research Participants

    Online research can be tricky when dealing with people who you’ll likely never see face to face. We’re relying a lot on verification techniques and trust - trust that customers and consumers want to h...

    8 MIN READ

    Emily James

    Redefining Qualitative Fieldwork in the Online Era

    Quantitative research has continued to make the most of online technologies for fieldwork for a while now, whereas fieldwork in qualitative research has been slower to adopt digital methodologies. Nev...

    8 MIN READ

    Dr Matthew Farmer

    A Casual Conversation on The Future of Qual

    We are currently living the future of qualitative research. The era of Online Qual has dawned with a spectacular eruption of opportunities and techniques that are transforming research practices for t...

    5 MIN READ

    Sophie Grieve-Williams

    GDPR 3 Years On - Data Security in Market Research

    In just 3 short years, the EU’s General Data Protection Act of 2018 has obviously revolutionised data security practices around the world for both consumers and businesses. As was pointed out in our o...

    7 MIN READ

    Emily James

    Experts Explain How to Get the Most Out of Qual and ...

    Qualitative and quantitative research techniques are the staples of market research methodologies. With one concentrating on gleaning logical, statistical insights and the other specialising in diving...

    8 MIN READ

    Emily James

    The Power of Empathy in Research Design

    A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...

    7 MIN READ

    Samantha Nicholson

    Forecasting Failure - Using Insight to Make Strategi...

    Failure is one of the biggest fears we all share. Failing, in both a professional and personal capacity, is something we actively try to avoid, however it is always something we can learn from. Whethe...

    7 MIN READ

    Emily James