The 4 Most Important Consumer Research Data Points
Consumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers.
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Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...
Consumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers.
When it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their ow...
Actionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant sample...
Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, ch...
Qualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. In recent years the qualitative side of market research has grown significantly ...
Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ...
Insight experts today have a multitude of qualitative research methods to choose from at any one time. Each method has it’s strengths and purpose, with many able to combine in order to provide a well-...
As the Greenbook GRIT survey opens for another year, and I answer questions about the role of automation, technology and working practices in market research - I find myself reflecting on the role of ...
What is market research without research respondents? A lot of questions without well-founded answers.
How do you evaluate whether your research is successful? It’s an innocuous question, but one that is surprisingly difficult to answer. Not because we, as researchers, can’t intuit whether our data and...