8 MIN READ

The 4 Most Important Consumer Research Data Points

Emily James

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    The 4 Most Important Consumer Research Data Points

    Consumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers.

    8 MIN READ

    Emily James

    Consumer Research - Definitions, Examples and Benefi...

    When it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their ow...

    28 MIN READ

    Emily James

    Ingredients for a Successful Consumer Segmentation

    Actionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant sample...

    4 MIN READ

    Sophie Grieve-Williams

    How Technology Helps Turn Insight into Action

    Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, ch...

    7 MIN READ

    Annette Smith

    Diving Deep: Agility and Scale in Qualitative Resear...

    Qualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. In recent years the qualitative side of market research has grown significantly ...

    14 MIN READ

    Emily James

    4 Common Insight Platform Challenges and How to Over...

    Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ...

    8 MIN READ

    Dr Katharine Johnson

    Diaries, Focus Groups and Communities: A Review of O...

    Insight experts today have a multitude of qualitative research methods to choose from at any one time. Each method has it’s strengths and purpose, with many able to combine in order to provide a well-...

    8 MIN READ

    Emily James

    Why Innovation in Market Research Matters

    As the Greenbook GRIT survey opens for another year, and I answer questions about the role of automation, technology and working practices in market research - I find myself reflecting on the role of ...

    7 MIN READ

    Paul Hudson

    Building the Perfect Qualitative Research Sample

    What is market research without research respondents? A lot of questions without well-founded answers.

    8 MIN READ

    Emily James

    Using the Meaningful x Actionable Grid to Evaluate Y...

    How do you evaluate whether your research is successful? It’s an innocuous question, but one that is surprisingly difficult to answer. Not because we, as researchers, can’t intuit whether our data and...

    11 MIN READ

    Chris Martin