30 MIN READ

Building a Business Data Strategy: The Essentials

Emily James

Communities and the Post-Cookie Future of Marketin...

The abundance of data available at our fingertips is not an uncommon topic in the industry these day...

6 MIN READ

Caitlin King

    Building a Business Data Strategy: The Essentials

    Businesses thrive on data. When it comes to understanding themselves, their customers, their target audience and much, much more, then it is data that organisations need. Not just any data, but high-q...

    30 MIN READ

    Emily James

    Making Data-Driven Decisions: The Long and Short of ...

    Data driven decisions are at the forefront of the Insights industry. No matter what form the data takes, within that data lies some very important figures and outcomes which are used to inform decisio...

    7 MIN READ

    Laura Butterworth

    Segmentation, Clusters and Personas: How to Group Co...

    Grouping consumers is a crucial stage in the market research process, whether before or after insight teams implement research tasks, grouping consumers in a way that is relevant to the research and b...

    11 MIN READ

    Emily James

    Animated Insights: Customer vs. Consumer Research

    All those in customer-facing industries know the terms ‘customer’ and ‘consumer’. In certain circles those terms are used almost interchangeably, but are they really the same?

    5 MIN READ

    Sophie Grieve-Williams

    Considerations for Equity, Diversity and Inclusion R...

    It’s too easy to say that EDI (Equity, Diversity and Inclusion) research is ‘becoming’ more and more valuable. Rather, it’s always been valuable – but has been too often ignored and dismissed by leade...

    9 MIN READ

    Gareth Bowden

    The Past, Present and Future of Consumer Behaviour

    Every successful brand has, at its core, an in-depth and robust understanding of consumer behaviour. Not just a picture of what customers want, but the dynamics of the wider marketplace. It seems almo...

    8 MIN READ

    Chris Martin

    Understanding the Consumer Decision Making Journey

    Depending on the level of impact each decision will have on a person’s life, making a decision can be either easy or intensely tricky. For consumers, the decisions they make in their interactions with...

    7 MIN READ

    Emily James

    How to Design Effective Market Research Training

    Training is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity - for the arrogant, it’...

    8 MIN READ

    Russell Elliot

    3 Creative Skills Every Market Research Team Needs

    There are many skills that are beneficial to research teams, from communication skills all the way through to agility and adaptability. But creativity has been a long overlooked skill in the market re...

    7 MIN READ

    Sophie Grieve-Williams

    The 4 Most Important Consumer Research Data Points

    Consumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers.

    8 MIN READ

    Emily James