7 MIN READ

What is Data Governance and Why Is It Important?

Emily James

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    What is Data Governance and Why Is It Important?

    Data drives successful businesses – that is a fundamental fact well-known by insight teams and stakeholders across industries. But data is a tricky topic, stakeholders can’t just go about gathering wh...

    7 MIN READ

    Emily James

    Building a Business Data Strategy: The Essentials

    Businesses thrive on data. When it comes to understanding themselves, their customers, their target audience and much, much more, then it is data that organisations need. Not just any data, but high-q...

    30 MIN READ

    Emily James

    Making Data-Driven Decisions: The Long and Short of ...

    Data driven decisions are at the forefront of the Insights industry. No matter what form the data takes, within that data lies some very important figures and outcomes which are used to inform decisio...

    7 MIN READ

    Laura Butterworth

    Segmentation, Clusters and Personas: How to Group Co...

    Grouping consumers is a crucial stage in the market research process, whether before or after insight teams implement research tasks, grouping consumers in a way that is relevant to the research and b...

    11 MIN READ

    Emily James

    Animated Insights: Customer vs. Consumer Research

    All those in customer-facing industries know the terms ‘customer’ and ‘consumer’. In certain circles those terms are used almost interchangeably, but are they really the same?

    5 MIN READ

    Sophie Grieve-Williams

    Considerations for Equity, Diversity and Inclusion R...

    It’s too easy to say that EDI (Equity, Diversity and Inclusion) research is ‘becoming’ more and more valuable. Rather, it’s always been valuable – but has been too often ignored and dismissed by leade...

    9 MIN READ

    Gareth Bowden

    The Past, Present and Future of Consumer Behaviour

    Every successful brand has, at its core, an in-depth and robust understanding of consumer behaviour. Not just a picture of what customers want, but the dynamics of the wider marketplace. It seems almo...

    8 MIN READ

    Chris Martin

    Understanding the Consumer Decision Making Journey

    Depending on the level of impact each decision will have on a person’s life, making a decision can be either easy or intensely tricky. For consumers, the decisions they make in their interactions with...

    7 MIN READ

    Emily James

    How to Design Effective Market Research Training

    Training is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity - for the arrogant, it’...

    8 MIN READ

    Russell Elliot

    3 Creative Skills Every Market Research Team Needs

    There are many skills that are beneficial to research teams, from communication skills all the way through to agility and adaptability. But creativity has been a long overlooked skill in the market re...

    7 MIN READ

    Sophie Grieve-Williams