11 MIN READ

Applying Semiotics to Marketing and Brand Research

Cherry Huang

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Applying Semiotics to Marketing and Brand Research

    Culture plays a significant role in consumer thinking. Very often, consumers don’t just purchase products, what they pay for are success, status, or a lifestyle that they associate with the product. T...

    11 MIN READ

    Cherry Huang

    How to Translate Customer Insight into Business Acti...

    Most conversations on market research centre on how to get customer insights. Which is a pretty important topic in the industry, but what use are customer insights if the stakeholders we generate them...

    8 MIN READ

    Emily James

    The Complete Guide to Customer Centricity

    If we take a look at the most successful companies in the world, Amazon, Google, Apple, etc. Their success is hinged on creating products and services that are embedded in customers daily lives: Amazo...

    33 MIN READ

    Emily James

    Best Practices for Recruiting and Managing Insight C...

    Insight communities are valuable pools of insight generation opportunities. As online research channels go, creating and managing a successful insight community is one that requires more effort, resou...

    7 MIN READ

    Emily James

    Infographic: FlexMR's 2021 Year in Review

    Each year we’ve reviewed the progress and challenges we’ve had to deal with a company and as a part of the insights industry – the past year has been just as weird and different as the last as we stil...

    7 MIN READ

    Sophie Grieve-Williams

    Market Segmentation - The Ultimate Guide (+6 Example...

    Market segmentation is a staple of quality research. It is one of the few techniques that is used universally across all businesses across all industries to better understand the opinions, needs, moti...

    31 MIN READ

    Emily James

    9 Signs of a Good Client-Agency Relationship

    Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ...

    7 MIN READ

    Dr Katharine Johnson

    Creating an Online Database of Research Participants

    Online research can be tricky when dealing with people who you’ll likely never see face to face. We’re relying a lot on verification techniques and trust - trust that customers and consumers want to h...

    8 MIN READ

    Emily James

    Redefining Qualitative Fieldwork in the Online Era

    Quantitative research has continued to make the most of online technologies for fieldwork for a while now, whereas fieldwork in qualitative research has been slower to adopt digital methodologies. Nev...

    8 MIN READ

    Dr Matthew Farmer

    A Casual Conversation on The Future of Qual

    We are currently living the future of qualitative research. The era of Online Qual has dawned with a spectacular eruption of opportunities and techniques that are transforming research practices for t...

    5 MIN READ

    Sophie Grieve-Williams