9 MIN READ

The Seven Stage Lifecycle of Business Decision-Making

Emily James

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    The Seven Stage Lifecycle of Business Decision-Makin...

    Stakeholder decision-making is a subject filled with a lot of emotional charge on both sides – researchers want to help stakeholders make decisions with powerful insights, but sometimes can’t get them...

    9 MIN READ

    Emily James

    How to Choose the Right Market Research Tools for Yo...

    A few decades ago, there were a selection of market research tools, quantitative and qualitative, that were used on a daily basis to measure the success of businesses across all industries. Then, tech...

    6 MIN READ

    Sophie Grieve-Williams

    Innovative Market Research Tools That Help You Get A...

    There is a catalogue of market research tools the size of the old-school yellow pages available to insight experts, and these tools cover the entire spectrum of stages throughout the market research p...

    7 MIN READ

    Emily James

    Project Management Essentials for Market Research

    How can insight teams make sure a project is a success? How can they help clients attain everything that they would like from their market research experience?

    10 MIN READ

    Sarah Garbacz

    How to Build Immersive Customer Panels and Communiti...

    Customer panels and communities are two very popular research spaces for market research projects. Both are great ways for insight experts to communicate with respondents, segment them and distribute ...

    7 MIN READ

    Emily James

    Hard and Soft Skills Every Research Team Should Cult...

    Skills can be acquired in different ways and are frequently categorised as either ‘hard’ or ‘soft’ skills. Hard skills ensure a workforce is qualified and equipped to carry out the job at hand. This t...

    8 MIN READ

    Grayling Ferguson

    Insight and the Omnichannel Customer Experience

    Over the last decade, the number of businesses occupying the UK’s highstreets has declined; a trend that accelerated during the Covid-19 pandemic. Many of these businesses have made the decision to jo...

    6 MIN READ

    Harriet Williams

    Integrating Data Collection, Analysis and Activation...

    Whether you’re an in-house insight expert or agency-side you’re going to be using a myriad of tools within all stages of the research experience. Continuously evolving technology impacts the range of ...

    7 MIN READ

    Emily James

    Navigating Agility and Efficiency in Market Research

    ‘Agile’ has been a popular buzzword for a long time now, not just in market research but in all industries, inspiring many discussions, articles, and working practices across the industry. Because of ...

    17 MIN READ

    Emily James

    The Top 20 Market Research Tools for Insight Profess...

    Market research tools are the cogs on which the insights industry turns; without the tools that insight professionals use on a daily basis, insight generation would be a lot harder. There are many sig...

    30 MIN READ

    Emily James