The Science of Stakeholder Decision-Making
Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...
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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...
“We like to filter new information through our own experiences to see if it computes. If it matches up with what we have experienced, it’s valid. If it doesn’t match up, it is not” says Ijeoma Oluo, o...
Every time we interact with the online domain, we contribute to an ever-growing stream of information about our usage, behaviour and interactions with whatever sites or pages we use. A quick search su...
With the latest advancements in publicly-accessible artificial intelligence programmes, it’s led to a lot of discussions surrounding both the public and commercial applications of current-state AI. Wi...
Surveys have been the most popular research method since the conception of market research. They are a still-flourishing method that stakeholders continually turn to as a first port of call and resear...
Now more than ever, increasing and maintaining engagement amongst online communities is vital to capturing insights. With the current state of the economy and the increased cost of living, individuals...
Getting the ‘most’ or the best out of your insight team is an obvious priority for an insights agency or any company that has an in-house resource. However, before we get in any further, I believe tha...
The economic outlook for 2023 is turbulent to say the least. The World Economic Forum reports a few bright spots across the globe. The MENA, South Asia and Pacific regions appear set to avoid the wors...
Stakeholder decision-making is a subject filled with a lot of emotional charge on both sides – researchers want to help stakeholders make decisions with powerful insights, but sometimes can’t get them...
A few decades ago, there were a selection of market research tools, quantitative and qualitative, that were used on a daily basis to measure the success of businesses across all industries. Then, tech...