6 Important Skills for Making Sense of Data
Making sense of data isn’t the easiest thing in the world, which is why there are numerous stakeholders in many industries who hire insight professionals to do it for them. Insight teams are formed to...
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In recent years, the rapid advancement of technology and data analytics has revolutionised working p...
Making sense of data isn’t the easiest thing in the world, which is why there are numerous stakeholders in many industries who hire insight professionals to do it for them. Insight teams are formed to...
Data strategies play a vital role in the success of great businesses. Where there is data, there should be a comprehensive data strategy to make sure that the data is protected and used to its greates...
Data drives successful businesses – that is a fundamental fact well-known by insight teams and stakeholders across industries. But data is a tricky topic, stakeholders can’t just go about gathering wh...
Businesses thrive on data. When it comes to understanding themselves, their customers, their target audience and much, much more, then it is data that organisations need. Not just any data, but high-q...
Data driven decisions are at the forefront of the Insights industry. No matter what form the data takes, within that data lies some very important figures and outcomes which are used to inform decisio...
Grouping consumers is a crucial stage in the market research process, whether before or after insight teams implement research tasks, grouping consumers in a way that is relevant to the research and b...
All those in customer-facing industries know the terms ‘customer’ and ‘consumer’. In certain circles those terms are used almost interchangeably, but are they really the same?
It’s too easy to say that EDI (Equity, Diversity and Inclusion) research is ‘becoming’ more and more valuable. Rather, it’s always been valuable – but has been too often ignored and dismissed by leade...
Every successful brand has, at its core, an in-depth and robust understanding of consumer behaviour. Not just a picture of what customers want, but the dynamics of the wider marketplace. It seems almo...
Depending on the level of impact each decision will have on a person’s life, making a decision can be either easy or intensely tricky. For consumers, the decisions they make in their interactions with...