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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Susan Bell on 31 August
Are online conversations different to those that take place face-to-face and does that make them better or worse for market research? Find out in this guest post from Susan Bell on the importance of 'moves' in conversations.
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Tags: Community Panel Shopper Behaviour Insight Innovation

Posted by Susan Bell on 31 August
Could a Chat Bot act as a market research moderator? Susan Bell dives into the topics of AI, psychology and insight generation to find out.
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Tags: Customer Satisfaction Innovation

Posted by Susan Bell on 30 August
One-on-one interviews can be best described as mini-immersions; a way for researchers to dive into the consumer mind and discover deep-rooted associations. Find out why you should be conducting more interviews in this guest post.
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Tags: Shopper Behaviour Focus Group Tools Insight Innovation

Posted by Susan Bell on 30 August
Marketing products and services require significantly different approaches, so your research strategy must adapt too. Discover how to tailor your research to services in this guest article from Sue Bell.
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Tags: NPD Community Customer Satisfaction

Posted by Susan Bell on 30 August
Improving how we speak to clients isn't just about making charts simple or entertaining. Find out how to effectively communicate results using Systems 1 & 2 in this guest article from Susan Bell.
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Tags: Shopper Behaviour Survey Tools