The Power of Empathy in Research Design
A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...
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In recent years, the rapid advancement of technology and data analytics has revolutionised working p...
A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...
As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...
Who? What? Where? Why? When we are children our inquisitive little minds question everything, we constantly annoy our parents with a multitude of questions, which usually resulted in the irritated res...
Market research is an ever-growing industry, crowded and constantly changing. Therefore, as insight professionals, it is essential that we are flexible in our approach; continually seeking self-improv...