7 MIN READ

The Power of Empathy in Research Design

Samantha Nicholson

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    The Power of Empathy in Research Design

    A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...

    7 MIN READ

    Samantha Nicholson

    What is Human Experience Research?

    As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...

    7 MIN READ

    Samantha Nicholson

    Developing a Question Oriented, Not Answer Oriented ...

    Who? What? Where? Why? When we are children our inquisitive little minds question everything, we constantly annoy our parents with a multitude of questions, which usually resulted in the irritated res...

    7 MIN READ

    Samantha Nicholson

    4 Ways to Take your Career in Insights to the Next L...

    Market research is an ever-growing industry, crowded and constantly changing. Therefore, as insight professionals, it is essential that we are flexible in our approach; continually seeking self-improv...

    8 MIN READ

    Samantha Nicholson