<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Samantha Nicholson on 02 June
Human experience is an emerging field in market research and could be the key to truly understanding research participants. With some insight from Susan Bell, let's delve into the world of human experience to see what the future might hold.
Continue Reading

Tags: Shopper Behaviour Insight Innovation Market Research

Posted by Samantha Nicholson on 13 March
In a successful working environment, it is essential to create a culture where people feel comfortable to ask questions. But how can we do this when we've been conditioned not to ask 'silly' questions, and how do we find the 'right' questions to ask?
Continue Reading

Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Samantha Nicholson on 16 January
Market research is an ever-growing industry, crowded and constantly changing. Thus, as insight professionals, it is essential that we are continually seeking self-improvement and looking for new and exciting approaches to our work. This blog explores how we can boost our career to the next level.
Continue Reading

Tags: Market Research Employee Engagement Research in Society