7 MIN READ

Ahead of the Game: Using Consumer Insights to Move Forward

Russell Elliot

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    Ahead of the Game: Using Consumer Insights to Move F...

    Predicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though true, don’t exactly make you Nostradamus. The modern world is inf...

    7 MIN READ

    Russell Elliot

    Myth Busting: Artificial Intelligence in Market Rese...

    Unless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether it has been positive or negative, AI has been completely una...

    10 MIN READ

    Russell Elliot

    Is Your Sample Ample? Common Issues and How To Avoid...

    Good sampling doesn’t guarantee success, but a poor sample will guarantee failure.

    7 MIN READ

    Russell Elliot

    How to Design Effective Market Research Training

    Training is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity - for the arrogant, it’...

    8 MIN READ

    Russell Elliot

    How to Scale Creative Qual for Rich Consumer Underst...

    Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...

    8 MIN READ

    Russell Elliot

    5 Technologies Transforming Market Research in 2020

    Market research practices are remarkably simple when boiled down to their essence: take a market, ask it questions about products and services, and react to their demands. This is, of course, an over-...

    9 MIN READ

    Russell Elliot

    The Case for Democratising Research Itself, Not Just...

    ‘Democratising’ is the practice of adding a democratic process to something. From a national election to tidying the house, anything can be democratised; in this blog, I want to look at the case for d...

    8 MIN READ

    Russell Elliot