--- title: Blog | FlexMR | Russell Elliot description: Russell brings 8+ years of customer service experience to the FlexMR Help Desk, and delivers quality on-demand support to our clients. --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) / 7 MIN READ ## Ahead of the Game: Using Consumer Insights to Move Forward #### Russell Elliot # [Participatory Approaches to Customer Closeness: Ex...](https://blog.flexmr.net/participatory-customer-closeness) Most research still treats customers the way it did twenty years ago: as people we study, not people... [Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [Ahead of the Game: Using Consumer Insights to Move F...](https://blog.flexmr.net/predicting-unpredictable) Predicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though true, don’t exactly make you Nostradamus. The modern world is inf... [Continue reading](https://blog.flexmr.net/predicting-unpredictable) 7 MIN READ #### Russell Elliot ### [Myth Busting: Artificial Intelligence in Market Rese...](https://blog.flexmr.net/myth-busting-artificial-intelligence-market-research) Unless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether it has been positive or negative, AI has been completely una... [Continue reading](https://blog.flexmr.net/myth-busting-artificial-intelligence-market-research) 10 MIN READ #### Russell Elliot ### [Is Your Sample Ample? Common Issues and How To Avoid...](https://blog.flexmr.net/sample-ample-common-issues-how-to-avoid) Good sampling doesn’t guarantee success, but a poor sample will guarantee failure. [Continue reading](https://blog.flexmr.net/sample-ample-common-issues-how-to-avoid) 7 MIN READ #### Russell Elliot ### [How to Design Effective Market Research Training](https://blog.flexmr.net/design-effective-market-research-training) Training is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity - for the arrogant, it’... [Continue reading](https://blog.flexmr.net/design-effective-market-research-training) 8 MIN READ #### Russell Elliot ### [How to Scale Creative Qual for Rich Consumer Underst...](https://blog.flexmr.net/scale-creative-qual-rich-understanding) Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta... [Continue reading](https://blog.flexmr.net/scale-creative-qual-rich-understanding) 8 MIN READ #### Russell Elliot ### [5 Technologies Transforming Market Research in 2020](https://blog.flexmr.net/5-technologies-market-research-2020) Market research practices are remarkably simple when boiled down to their essence: take a market, ask it questions about products and services, and react to their demands. This is, of course, an over-... [Continue reading](https://blog.flexmr.net/5-technologies-market-research-2020) 9 MIN READ #### Russell Elliot ### [The Case for Democratising Research Itself, Not Just...](https://blog.flexmr.net/democratising-research-itself) ‘Democratising’ is the practice of adding a democratic process to something. From a national election to tidying the house, anything can be democratised; in this blog, I want to look at the case for d... [Continue reading](https://blog.flexmr.net/democratising-research-itself) 8 MIN READ #### Russell Elliot ![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg) - [Home](https://www.flexmr.net/) - [Contact Us](https://www.flexmr.net/contact/) - [Privacy Policy](https://www.flexmr.net/legal/privacy/) - [Cookie Policy](https://www.flexmr.net/legal/cookies/) - [Terms of Use](https://www.flexmr.net/legal/terms-of-use/) [Follow us on Facebook](https://www.facebook.com/flexmr/) [Follow us on Twitter](https://twitter.com/_flexmr) [Follow us on LinkedIn](https://www.linkedin.com/company/flexmr) [Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch) [![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition) [![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/) [![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://blog.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060) © FlexMR 2021. 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