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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Russell Elliot on 20 May
Qualitative data by nature is more difficult to analyse than quantitative data - but it's not impossible and there are numerous benefits to qual insights. With new technology being released as we speak, scaling qualitative insight generation sustainably is now easier than ever.
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Tags: Insight Innovation Market Research Empowerment

Posted by Russell Elliot on 08 April
Market research is a vastly complex and ever-changing beast. We’ve come up with a few new technologies and advancements in current technology that we think will change the market research world in the coming year.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Russell Elliot on 05 December
Currently, only the results of a research study are 'democratised', shared, in the form of reports to senior management, with recommendations for certain actions. But what happens when the research experience itself is democratised to include the whole organisation?
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Tags: Market Research Employee Engagement Business Strategy