6 MIN READ

Communities: The Sales Scandal of Market Research?

Paul Hudson

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Communities: The Sales Scandal of Market Research?

    A lot of people often ask me what a community is and how it differs from any other research project or a panel. This discussion came up recently when a client sighed and told me it was just a buzz wor...

    6 MIN READ

    Paul Hudson

    Is DIY the New Frontier of Market Research?

    One of the biggest trends and developments in the market research industry is the rise of in-house do-it-yourself solutions. So, should DIY be the new normal? This isn’t a one off decision when you st...

    6 MIN READ

    Paul Hudson

    Dear Focus Group, We Need to Talk...

    Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...

    7 MIN READ

    Paul Hudson

    The Complete Guide to Choosing a Market Research Pla...

    You have recruited your market research team, agreed your budget with your managers, so how do you go about getting the most from this resource?

    10 MIN READ

    Paul Hudson

    Little Data: How to Make the Most Out of Big Data In...

    Big Data offers the prospect of reaching the ‘Holy Grail’ of customer insight – being able to analyse and track consumer behaviour in real-time and at a large enough scale to confidently make decision...

    6 MIN READ

    Paul Hudson