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If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we s...

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    Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...

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    You have recruited your market research team, agreed your budget with your managers, so how do you go about getting the most from this resource?

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    Big Data offers the prospect of reaching the ‘Holy Grail’ of customer insight – being able to analyse and track consumer behaviour in real-time and at a large enough scale to confidently make decision...

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