In Defence of the Survey
Whatever has been predicted about the demise of market research or surveys, they are still very much alive today. Far from being extinct, surveys are flourishing. To the point, some might argue, that ...
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What can we ever really assume about our customers in a digital age?
Whatever has been predicted about the demise of market research or surveys, they are still very much alive today. Far from being extinct, surveys are flourishing. To the point, some might argue, that ...
A lot of people often ask me what a community is and how it differs from any other research project or a panel. This discussion came up recently when a client sighed and told me it was just a buzz wor...
One of the biggest trends and developments in the market research industry is the rise of in-house do-it-yourself solutions. So, should DIY be the new normal? This isn’t a one off decision when you st...
Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...
You have recruited your market research team, agreed your budget with your managers, so how do you go about getting the most from this resource?
Big Data offers the prospect of reaching the ‘Holy Grail’ of customer insight – being able to analyse and track consumer behaviour in real-time and at a large enough scale to confidently make decision...