Dear Focus Group, We Need to Talk...
Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...
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If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we s...
Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...
You have recruited your market research team, agreed your budget with your managers, so how do you go about getting the most from this resource?
Big Data offers the prospect of reaching the ‘Holy Grail’ of customer insight – being able to analyse and track consumer behaviour in real-time and at a large enough scale to confidently make decision...