How to Build Customer Centricity in 2026
Customer centricity sounds straightforward: put your customers at the heart of every decision. But according to research from the CMO Council, only 14 percent of execs say customer centricity is a hal...
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Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...
Customer centricity sounds straightforward: put your customers at the heart of every decision. But according to research from the CMO Council, only 14 percent of execs say customer centricity is a hal...
The past twelve months have been dominated by technological momentum and behavioural uncertainty. In a review of 2024, published by Research Live, industry leaders highlighted how this dichotomy has i...
At the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant experience. We all know what a good survey is, right? However, if we ...
Organisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business decisions are based on any form of quantitative data. Half of a...
How do you deliver online surveys? How do you get them in front of the right audience? For different research projects and programmes, the answer will naturally change. But those are questions we've b...
Driving engagement and action from research is one of the most important, yet most difficult steps of the research process. Finding ways to improve that flow of insight around a business can make all ...
The economic outlook for 2023 is turbulent to say the least. The World Economic Forum reports a few bright spots across the globe. The MENA, South Asia and Pacific regions appear set to avoid the wors...
It is fascinating – and challenging - to see how different the insights landscape it now compared to when I started in my research career 23 years ago. Even more to reflect on what it was like when ES...
As the Greenbook GRIT survey opens for another year, and I answer questions about the role of automation, technology and working practices in market research - I find myself reflecting on the role of ...
The Customer is King. That’s the mantra of a market economy. It is the customer that decides what gets produced – and what doesn’t – depending on how and where they spend their money. The almost-Darwi...