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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 10 July
There are 5 truths that the insights industry typically find it hard to confront, however, uncomfortable truths like these are the key to opening up the industry to more great opportunities for innovation.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Paul Hudson on 22 February
The importance of insight, when used correctly, cannot be overstated; it is the defining element of a successful brand, no matter how new or established they may be. This blog explains why insights bring both Established brands and Challenger brands on an even footing within the competition.
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Tags: Shopper Behaviour Insight Innovation Business Strategy

Posted by Paul Hudson on 03 September
There's no denying that Smart Assistants are here to stay and their role in the daily life of consumers is growing, but how can the market research industry capitalise on this technological trend?
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Tags: Survey Panel Insight Innovation

Posted by Paul Hudson on 31 August
The blogosphere has been buzzing about the potential of Blockchain technology in recent months but how will its adoption impact the market research, big data and data analytics industries? Our CEO, Paul Hudson, discusses.
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Tags: Survey Panel Insight Innovation

Posted by Paul Hudson on 31 August
Customer experience is truly ‘in vogue’ at the moment but the traditional method of measuring it… sucks. Paul Hudson discusses the pitfalls of CX measurement programs today and how to overcome them.
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Tags: Community Panel Shopper Behaviour Customer Experience