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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 19 February
Filled with more thought-provoking case studies, innovative methodologies, and inspiring workshops, the momentum of this event carried us well to the very end. Here are Paul's musings and experiences of the second day of the Qual360 EU 2020 conference.
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Tags: Insight Innovation Research in Society Event Summary

Posted by Paul Hudson on 18 February
A summary of the themes and topics discussed in the first day of Qual360 EU's two-day conference 2020. Containing inspiring case studies and a myriad of thought-provoking discussions from a diverse range of speakers, it's safe to say that this was a brilliant start to the event.
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Tags: Business Strategy Research in Society Event Summary

Posted by Paul Hudson on 23 January
Creating a research brief can be a little daunting, but thankfully, it doesn’t have to be long or complicated; Paul Hudson's five-step process is a brilliant guide to understanding what information is needed within a research brief, and where to start.
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Tags: Market Research Employee Engagement Business Strategy

Posted by Paul Hudson on 10 July
There are 5 truths that the insights industry typically find it hard to confront, however, uncomfortable truths like these are the key to opening up the industry to more great opportunities for innovation.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Paul Hudson on 22 February
The importance of insight, when used correctly, cannot be overstated; it is the defining element of a successful brand, no matter how new or established they may be. This blog explains why insights bring both Established brands and Challenger brands on an even footing within the competition.
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Tags: Shopper Behaviour Insight Innovation Business Strategy