<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 03 September
There's no denying that Smart Assistants are here to stay and their role in the daily life of consumers is growing, but how can the market research industry capitalise on this technological trend?
Continue Reading

Tags: Survey Panel Insight Innovation

Posted by Paul Hudson on 31 August
The blogosphere has been buzzing about the potential of Blockchain technology in recent months but how will its adoption impact the market research, big data and data analytics industries? Our CEO, Paul Hudson, discusses.
Continue Reading

Tags: Survey Panel Insight Innovation

Posted by Paul Hudson on 31 August
Customer experience is truly ‘in vogue’ at the moment but the traditional method of measuring it… sucks. Paul Hudson discusses the pitfalls of CX measurement programs today and how to overcome them.
Continue Reading

Tags: Shopper Behaviour Community Panel Customer Experience

Posted by Paul Hudson on 31 August
Looking to replace your old customer satisfaction tracking surveys with more effective insight processes but not sure how? Alternative CSAT methodologies discussed plus 5 steps for a smooth organisational transition.
Continue Reading

Tags: Customer Satisfaction Insight Innovation Survey Panel

Posted by Paul Hudson on 31 August
Research veteran Paul Hudson shares his top 5 employee insight methods for developing the employee experience collaboratively with company-wide cultural buy-in.
Continue Reading

Tags: Community Panel Survey Panel Employee Engagement