8 MIN READ

How to Extend Research With Pop-Up and Embedded Surveys

Paul Hudson

Market Research Live: Room 101

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminar...

9 MIN READ

Emily James

    How to Extend Research With Pop-Up and Embedded Surv...

    How do you deliver online surveys? How do you get them in front of the right audience? For different research projects and programmes, the answer will naturally change. But those are questions we've b...

    8 MIN READ

    Paul Hudson

    3 Ways to Embed Insights into Stakeholder Organisati...

    Driving engagement and action from research is one of the most important, yet most difficult steps of the research process. Finding ways to improve that flow of insight around a business can make all ...

    7 MIN READ

    Paul Hudson

    Three Ways to Survive a Recession: Insights on Prici...

    The economic outlook for 2023 is turbulent to say the least. The World Economic Forum reports a few bright spots across the globe. The MENA, South Asia and Pacific regions appear set to avoid the wors...

    9 MIN READ

    Paul Hudson

    Paul Hudson: Why I'm Standing for ESOMAR Council

    It is fascinating – and challenging - to see how different the insights landscape it now compared to when I started in my research career 23 years ago. Even more to reflect on what it was like when ES...

    9 MIN READ

    Paul Hudson

    Why Innovation in Market Research Matters

    As the Greenbook GRIT survey opens for another year, and I answer questions about the role of automation, technology and working practices in market research - I find myself reflecting on the role of ...

    7 MIN READ

    Paul Hudson

    What Does It Mean to Empower Insights?

    The Customer is King. That’s the mantra of a market economy. It is the customer that decides what gets produced – and what doesn’t – depending on how and where they spend their money. The almost-Darwi...

    10 MIN READ

    Paul Hudson

    Dear Surveys... We Need to Talk

    Dear Surveys, for a long time now, I have felt that something is amiss in our relationship. A nagging doubt that somehow things have moved on, but we have not adapted as much we could. In a way, our r...

    8 MIN READ

    Paul Hudson

    The Impact of The Insights Industry Landscape on Res...

    Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...

    8 MIN READ

    Paul Hudson

    The Benefits of a Dedicated Online Focus Group Tool

    Like many, I have had to adapt to running every business meeting by web conference, often on platforms like Zoom, Join Me, Webex & Teams. But also, like many, I have experienced greater tiredness ...

    7 MIN READ

    Paul Hudson

    Paul Hudson on Engaging Cities with Insight (& W...

    How do we, as researchers, drive business action? That’s the question that dominates significant potion of my working life. After all, there is a constant stream of new data collection techniques, new...

    8 MIN READ

    Paul Hudson