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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Mayra Munguia on 18 September
Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
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Tags: Customer Experience Agile Research in Society

Posted by Mayra Munguia on 31 August
As we migrate from the Experience Economy to the Transformation Economy we take a look at the engagement requirements of the transformative market research participant.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Posted by Mayra Munguia on 31 August
Accurate translation is key to accurate international insight but translation goes far beyond words alone. The burning question is, do you need a native language market researcher for the level of empathy required? Or can a second language researcher cut the empathetic mustard?
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Tags: Insight Innovation

Posted by Mayra Munguia on 31 August
Our Spanish language research expert, Mayra Munguia shares her tried and tested advice for conducting consumer research with Latin American, US Hispanic and Spanish populations.
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Tags: Insight Innovation Customer Satisfaction Shopper Behaviour