8 MIN READ

How to Navigate the Market Research Technology Landscape

Mayra Munguia

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    How to Navigate the Market Research Technology Lands...

    It is quite hard to make business decisions on a daily basis, from choosing the right team, to choosing the right line of expansion, everything is important when it comes to having a successful busine...

    8 MIN READ

    Mayra Munguia

    The Difference Between Real-Time and Agile Market Re...

    With today’s technology, we are empowered to live a much more open life; as researchers, we are not only available to conduct market research in a more rapid and comfortable way, but we are also able ...

    5 MIN READ

    Mayra Munguia

    Engaging Market Research Participants in the Transfo...

    In this globalised economy, giving the customer exactly what they want is more important than ever before. The massive number of competitors present in every market has made getting ahead of the game ...

    6 MIN READ

    Mayra Munguia

    Are Native Language Market Researchers Necessary for...

    Expanding the field of work as either a market research department or agency will always bring new challenges as well as new rewards. Branching out into online international market research is no diff...

    7 MIN READ

    Mayra Munguia

    Doing It Right: How to Research Spanish Speaking Pop...

    The Spanish or Castilian language (due to its origins in the Castile region of Spain) is the second most spoken language in the world with over 472 million native speakers and 567 million first or sec...

    12 MIN READ

    Mayra Munguia