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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Mayra Munguia on 15 February
With the evolution of market research leading to more new technologies available every day, how can insights professionals choose the right technology to fit their research requirements? How can they build up a set of technologies personalised to their research to help deliver the right insights?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Mayra Munguia on 18 September
Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
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Tags: Agile Customer Experience Research in Society

Posted by Mayra Munguia on 31 August
As we migrate from the Experience Economy to the Transformation Economy we take a look at the engagement requirements of the transformative market research participant.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Posted by Mayra Munguia on 31 August
Accurate translation is key to accurate international insight but translation goes far beyond words alone. The burning question is, do you need a native language market researcher for the level of empathy required? Or can a second language researcher cut the empathetic mustard?
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Tags: Insight Innovation

Posted by Mayra Munguia on 31 August
Our Spanish language research expert, Mayra Munguia shares her tried and tested advice for conducting consumer research with Latin American, US Hispanic and Spanish populations.
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Tags: Customer Satisfaction Shopper Behaviour Insight Innovation