7 MIN READ

Behavioural Data vs. Declarative Survey Data: Which is Best?

Maria Twigge

Stop Chasing Insight, Start Driving Decisions: Wha...

Has the market research industry spent years producing insights with no demonstrable impact on busin...

7 MIN READ

Maria Twigge

    Behavioural Data vs. Declarative Survey Data: Which ...

    As a researcher, the idea of using behavioural data instead of declarative data, i.e. survey responses, is extremely enticing. Data, which captures actual consumer behaviours, brings with it the ‘prom...

    7 MIN READ

    Maria Twigge

    Agencies vs. In-House Market Research Teams - Where ...

    In a world of zero spend marketing strategies, economic uncertainties and globalised market research; insight departments are under more pressure than ever to have an impact on the bottom line. A key ...

    6 MIN READ

    Maria Twigge

    The Do's and Don'ts of Concept Testing

    Designing and bringing a new product to market is not for the faint hearted. It requires a degree of bravery at times, the confidence to gamble, to risk pushing an idea forwards through many potential...

    7 MIN READ

    Maria Twigge

    Making Sense of Big Qual: 7 of the Best Text and Sen...

    A question I’m asked more and more often by clients and partners alike is, ‘How can I make sense of my large qual data sets?’ With less emphasis on data collection and much more on the interpretation ...

    8 MIN READ

    Maria Twigge

    4 Principles of Behavioural Economics Market Researc...

    Behaviour economics is the study of the psychological and behavioural variables involved in the decision making process of consumers. Over time behavioural economic experiments have identified a range...

    8 MIN READ

    Maria Twigge

    5 Lies Your Market Research Agency Is Telling You

    You may have thought you had it all sussed out. You might have found the perfect agency partner. But there is often more than meets the eye when it comes to the inner workings of research agencies.

    7 MIN READ

    Maria Twigge

    How to be a Terrible Market Researcher in 8 Easy Ste...

    Over many years now I’ve been honing my skills as a terrible market researcher and I thought it was about time to share some of the highlights to ensure the industry keeps up with the latest ways to c...

    6 MIN READ

    Maria Twigge

    The Secrets to Storytelling Excellence in Market Res...

    One of the skills an insight professional needs to hone carefully is the ability to weave data into a memorable story. Creating impact doesn’t just take the right data it also requires good presentati...

    6 MIN READ

    Maria Twigge

    6 New Ways to Research Online Shoppers

    Understanding the behaviour of shoppers in an online space comes with its own set of challenges. Contextual variables are even more difficult to predict than in a shop or store and competition for the...

    6 MIN READ

    Maria Twigge

    The Emotional Bottom Line: Can the Impact of Brandin...

    After spending a lot of time measuring and analysing brand in marketing research over the years, I found myself enjoying a couple of recent presentations I saw at the recent MRS conference for Financi...

    5 MIN READ

    Maria Twigge