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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 31 August
Behavioural economics is a market researcher’s friend. In this article we explain what it is, why it so important to insight accuracy and the 4 key behavioural economic research applications.
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Tags: Market Research Research in Society

Posted by Maria Twigge on 31 August
Do you know what goes on behind the closed doors of your market research agency? These are 5 of the most common untruths we've heard agencies tell their clients in recent years.
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Tags: Business Strategy

Posted by Maria Twigge on 31 August
Want to make sure that your client receives absolutely zero useful insights? Then follow these 8 simple steps to learn how you can become a terrible researcher.
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Tags: Customer Satisfaction Community Panel Insight Innovation

Posted by Maria Twigge on 30 August
Finding and telling compelling stories is the best way to convince stakeholders and managers to take action. So what can researchers learn from the best storytellers in order to improve presentations?
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Tags: Shopper Behaviour Insight Innovation

Posted by Maria Twigge on 30 August
Online shopping is a multi-billion dollar industry. Yet the ways in which online shoppers are researched still lags considerably behind traditional methods. There are 6 of the best new ways to research your online shoppers.
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Tags: Shopper Behaviour Insight Innovation