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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 31 August
In a world of zero spend marketing strategies, economic uncertainties and globalised market research; our Associate Director, Maria Twigge discusses how best to conduct market research for bottom line impact.
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Tags: Market Research Business Strategy

Posted by Maria Twigge on 31 August
New product development (NPD) is not for the faint-hearted. But integrating customer feedback correctly at the concept stage reduces the associated dramatically.
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Tags: NPD Community Beta Testing Insight Innovation

Posted by Maria Twigge on 31 August
Large or big qual data sets tend to be even more unstructured and unwieldy than their smaller counterparts. Here are 7 of the best text and sentiment analysis tools to support you in their analysis.
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Tags: Panel Tools Shopper Behaviour Insight Innovation

Posted by Maria Twigge on 31 August
Behavioural economics is a market researcher’s friend. In this article we explain what it is, why it so important to insight accuracy and the 4 key behavioural economic research applications.
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Tags: Market Research Research in Society

Posted by Maria Twigge on 31 August
Do you know what goes on behind the closed doors of your market research agency? These are 5 of the most common untruths we've heard agencies tell their clients in recent years.
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Tags: Business Strategy