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Designing and bringing a new product to market is not for the faint hearted. It requires a degree of bravery at times, the confidence to gamble, to risk pushing an idea forwards through many potential...
A question I’m asked more and more often by clients and partners alike is, ‘How can I make sense of my large qual data sets?’ With less emphasis on data collection and much more on the interpretation ...
Behaviour economics is the study of the psychological and behavioural variables involved in the decision making process of consumers. Over time behavioural economic experiments have identified a range...
You may have thought you had it all sussed out. You might have found the perfect agency partner. But there is often more than meets the eye when it comes to the inner workings of research agencies.
Over many years now I’ve been honing my skills as a terrible market researcher and I thought it was about time to share some of the highlights to ensure the industry keeps up with the latest ways to c...
One of the skills an insight professional needs to hone carefully is the ability to weave data into a memorable story. Creating impact doesn’t just take the right data it also requires good presentati...
Understanding the behaviour of shoppers in an online space comes with its own set of challenges. Contextual variables are even more difficult to predict than in a shop or store and competition for the...
After spending a lot of time measuring and analysing brand in marketing research over the years, I found myself enjoying a couple of recent presentations I saw at the recent MRS conference for Financi...
There has been much excitement about the applications and uses of mobile devices in research studies, not least the ability to capture experiences ‘in the moment’ and the possibilities of targeting in...
Johnathon Dodd of G2 makes an important distinction between shoppers and consumers. Shoppers buy, but consumers use. Traditionally, marketing and market research practices have focused on the consumer...