7 MIN READ

3 Essential Questions for NPD and Research Sucess

Maria Twigge

Market Research Room 101: What Would You Banish?

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminar...

9 MIN READ

Sophie Grieve-Williams

    3 Essential Questions for NPD and Research Sucess

    Human behaviour is unpredictable, influenced so much by context, emotional state, previous experience, sub-conscious bias and more. It is very difficult to predict which products and ideas will succee...

    7 MIN READ

    Maria Twigge

    7 Questions to Ask Your Research Suppliers

    Finding the best suppliers and partners to work with really does make a difference to the working day. Once you have built up trust and understanding, it makes delivering on your needs a piece of cake...

    9 MIN READ

    Maria Twigge

    8 Common Insight Platform Pitfalls (and How to Avoid...

    After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.

    7 MIN READ

    Maria Twigge

    The Electrification of Data: Giving Stakeholders a R...

    Bringing data to life is a constant topic of conversation in FlexMR HQ. Often, we have reams and reams of information that we’d love to present back as it has relevance to the business but we pick thr...

    7 MIN READ

    Maria Twigge

    The Human Factor: Designing Research Experiences for...

    Creating research experiences for real people is integral to enhancing the value of research for businesses and organisations. Through this participant-centric research design, businesses and clients ...

    8 MIN READ

    Maria Twigge

    4 Historic Times Market Research Helped Avoid Catast...

    Market research can be seen as quite a dry and uninteresting topic to those who aren’t involved in the industry. But for those of us who have been active in the research world for some time we enjoy t...

    5 MIN READ

    Maria Twigge

    Behavioural Data vs. Declarative Survey Data: Which ...

    As a researcher, the idea of using behavioural data instead of declarative data, i.e. survey responses, is extremely enticing. Data, which captures actual consumer behaviours, brings with it the ‘prom...

    7 MIN READ

    Maria Twigge

    Agencies vs. In-House Market Research Teams - Where ...

    In a world of zero spend marketing strategies, economic uncertainties and globalised market research; insight departments are under more pressure than ever to have an impact on the bottom line. A key ...

    6 MIN READ

    Maria Twigge

    The Do's and Don'ts of Concept Testing

    Designing and bringing a new product to market is not for the faint hearted. It requires a degree of bravery at times, the confidence to gamble, to risk pushing an idea forwards through many potential...

    7 MIN READ

    Maria Twigge

    Making Sense of Big Qual: 7 of the Best Text and Sen...

    A question I’m asked more and more often by clients and partners alike is, ‘How can I make sense of my large qual data sets?’ With less emphasis on data collection and much more on the interpretation ...

    8 MIN READ

    Maria Twigge