Market research has been affecting major decisions for many years. Here are four examples of how market research helped avoid catastrophic decisions throughout history.
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Posted by Maria Twigge on 31 August
The use of behavioural data for shopper insight is on the rise but is it better than declarative survey data? Or perhaps just more convenient? Pros, cons and best practice use cases of both methods discussed.
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Posted by Maria Twigge on 31 August
In a world of zero spend marketing strategies, economic uncertainties and globalised market research; our Associate Director, Maria Twigge discusses how best to conduct market research for bottom line impact.
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Posted by Maria Twigge on 31 August
New product development (NPD) is not for the faint-hearted. But integrating customer feedback correctly at the concept stage reduces the associated dramatically.
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Posted by Maria Twigge on 31 August
Large or big qual data sets tend to be even more unstructured and unwieldy than their smaller counterparts. Here are 7 of the best text and sentiment analysis tools to support you in their analysis.
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