<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 05 July
Designing research for real people means considering the context that they are operating in and respecting their time so they collaborate with us and give us the true golden insights. The human factor is essential to high quality research and insights.
Continue Reading

Tags: Innovation Market Research Customer Experience

Posted by Maria Twigge on 03 September
Market research has been affecting major decisions for many years. Here are four examples of how market research helped avoid catastrophic decisions throughout history.
Continue Reading

Tags: Shopper Behaviour Innovation Research in Society

Posted by Maria Twigge on 31 August
The use of behavioural data for shopper insight is on the rise but is it better than declarative survey data? Or perhaps just more convenient? Pros, cons and best practice use cases of both methods discussed.
Continue Reading

Tags: Survey Panel Shopper Behaviour Insight Innovation

Posted by Maria Twigge on 31 August
In a world of zero spend marketing strategies, economic uncertainties and globalised market research; our Associate Director, Maria Twigge discusses how best to conduct market research for bottom line impact.
Continue Reading

Tags: Market Research Business Strategy

Posted by Maria Twigge on 31 August
New product development (NPD) is not for the faint-hearted. But integrating customer feedback correctly at the concept stage reduces the associated dramatically.
Continue Reading

Tags: NPD Community Beta Testing Insight Innovation