Challenging Stakeholder Assumptions in the Digital A...
What can we ever really assume about our customers in a digital age?
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What can we ever really assume about our customers in a digital age?
What can we ever really assume about our customers in a digital age?
First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...
Human behaviour is unpredictable, influenced so much by context, emotional state, previous experience, sub-conscious bias and more. It is very difficult to predict which products and ideas will succee...
Finding the best suppliers and partners to work with really does make a difference to the working day. Once you have built up trust and understanding, it makes delivering on your needs a piece of cake...
After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.
Bringing data to life is a constant topic of conversation in FlexMR HQ. Often, we have reams and reams of information that we’d love to present back as it has relevance to the business but we pick thr...
Creating research experiences for real people is integral to enhancing the value of research for businesses and organisations. Through this participant-centric research design, businesses and clients ...
Market research can be seen as quite a dry and uninteresting topic to those who aren’t involved in the industry. But for those of us who have been active in the research world for some time we enjoy t...
As a researcher, the idea of using behavioural data instead of declarative data, i.e. survey responses, is extremely enticing. Data, which captures actual consumer behaviours, brings with it the ‘prom...
In a world of zero spend marketing strategies, economic uncertainties and globalised market research; insight departments are under more pressure than ever to have an impact on the bottom line. A key ...