<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

The Electrification of Data: Giving Stakeholders a Reason to Care

Posted by Maria Twigge on 20 August
What does it take to make stakeholders pay attention to the insights we generate and present to them? Well, from presentation format to the importance of interactivity, here are some of the best ways to give your insights the best chance of successful activation.
Continue Reading

Tags: Insight Innovation Market Research Employee Engagement

The Human Factor: Designing Research Experiences for Real People

Posted by Maria Twigge on 05 July
Designing research for real people means considering the context that they are operating in and respecting their time so they collaborate with us and give us the true golden insights. The human factor is essential to high quality research and insights.
Continue Reading

Tags: Innovation Market Research Customer Experience

4 Historic Times Market Research Helped Avoid Catastrophic Decisions

Posted by Maria Twigge on 03 September
Market research has been affecting major decisions for many years. Here are four examples of how market research helped avoid catastrophic decisions throughout history.
Continue Reading

Tags: Shopper Behaviour Innovation Research in Society

Behavioural Data vs. Declarative Survey Data: Which is Best?

Posted by Maria Twigge on 31 August
The use of behavioural data for shopper insight is on the rise but is it better than declarative survey data? Or perhaps just more convenient? Pros, cons and best practice use cases of both methods discussed.
Continue Reading

Tags: Survey Panel Shopper Behaviour Insight Innovation

Agencies vs. In-House Market Research Teams - Where Should You Invest?

Posted by Maria Twigge on 31 August
In a world of zero spend marketing strategies, economic uncertainties and globalised market research; our Associate Director, Maria Twigge discusses how best to conduct market research for bottom line impact.
Continue Reading

Tags: Market Research Business Strategy

Facebook
Twitter
LinkedIn
Google+
Medium

Ready to see us in action?

We empower brands to make informed decisions at the speed of business through on-demand insight and enterprise grade technology. Don't settle for disconnected research tools. Discover the power of an integrated, scalable platform.
LEARN MORE