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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 03 September
Market research has been affecting major decisions for many years. Here are four examples of how market research helped avoid catastrophic decisions throughout history.
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Tags: Innovation Shopper Behaviour Research in Society

Posted by Maria Twigge on 31 August
The use of behavioural data for shopper insight is on the rise but is it better than declarative survey data? Or perhaps just more convenient? Pros, cons and best practice use cases of both methods discussed.
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Tags: Shopper Behaviour Insight Innovation Survey Panel

Posted by Maria Twigge on 31 August
In a world of zero spend marketing strategies, economic uncertainties and globalised market research; our Associate Director, Maria Twigge discusses how best to conduct market research for bottom line impact.
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Tags: Market Research Business Strategy

Posted by Maria Twigge on 31 August
New product development (NPD) is not for the faint-hearted. But integrating customer feedback correctly at the concept stage reduces the associated dramatically.
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Tags: Beta Testing NPD Community Insight Innovation

Posted by Maria Twigge on 31 August
Large or big qual data sets tend to be even more unstructured and unwieldy than their smaller counterparts. Here are 7 of the best text and sentiment analysis tools to support you in their analysis.
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Tags: Panel Tools Shopper Behaviour Insight Innovation