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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maisie Furneaux on 27 September
The role of a Chief Insights Officer is still a very new concept that has come about with the surge in market research needs across all industries. With that being said, not everyone knows what a CIO actually is, or the benefits they bring to a business.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Maisie Furneaux on 31 August
GIFs were described as the biggest digital marketing trend of 2017 but can they really add value to online market research? We discuss the pros and cons of GIF usage in terms of participant experience, online insight and interpretation.
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Tags: Shopper Behaviour Insight Innovation

Posted by Maisie Furneaux on 31 August
Why would you hire a market research graduate when you could hire an experienced insight professional? Viewed as an investment, it can be a decision that pays dividends for many years. We discuss the benefits.
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Tags: Market Research Employee Engagement