7 MIN READ

A Day in the Life of a Market Researcher

Maisie Furneaux

Market Research Room 101: What Would You Banish?

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminar...

9 MIN READ

Sophie Grieve-Williams

    A Day in the Life of a Market Researcher

    A day in the life of a market researcher seemed like quite an easy task to write about – until I sat down to write about it and realised that a researcher’s role can be so varied from one day to the n...

    7 MIN READ

    Maisie Furneaux

    What It Really Means to Gather Online Qual at Scale

    In the Market Research world, the terms “big data” and “mass quant” are all too familiar; it is regularly referred to amongst the industry and also commonly used in practice. Mass qual, however, is mu...

    7 MIN READ

    Maisie Furneaux

    What Exactly is a Chief Insights Officer?

    The role of a Chief Insights Officer (CIO) is still a very new concept that has come about with the surge in market research needs across all industries. With that being said, not all businesses know ...

    8 MIN READ

    Maisie Furneaux

    The Value of GIFs in Online Market Research

    What is a GIF and why should you know? Put simply, a GIF is a short video or group of several images, which continuously loop without requiring anyone to press play. GIFs are often used as entertainme...

    7 MIN READ

    Maisie Furneaux

    Why Employing a Market Research Graduate is an Inves...

    Why would you hire someone with a lack of on-the-job experience when you could hire someone with a lifetime of industry expertise? Investing your business’ time and money hiring a recent market resear...

    6 MIN READ

    Maisie Furneaux