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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Kimberley Bell on 31 August
How is a persuasive research report structured? In our experience, there are three key traits that the best research reports share. Interpretation, clarity and implications.
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Tags: Customer Satisfaction Shopper Behaviour Insight Innovation

Posted by Kimberley Bell on 30 August
A consumer led strategy requires huge volumes of research and data to work effectively, but managing this can be a challenge. These are 5 of our top tips for avoiding data overload.
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Tags: Survey Tools Innovation

Posted by Kimberley Bell on 30 August
Mobile market research is frequently touted as the future of consumer research. This is true, in part. Mobile research provides unique opportunities for data collection, but only if used in the right way. Discover 6 unique uses of mobile research here.
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Tags: Shopper Behaviour Innovation

Posted by Kimberley Bell on 30 August
Peer-to-peer customer panels are a crucial way of gathering feedback from those that matter to you most. These are the top 6 ways in which they can make a distinctive, positive impact on your business and brand.
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Tags: Community Panel Survey Panel

Posted by Kimberley Bell on 30 August
Are humans or machines better at sentiment analysis? A simple question, but one that is debated by researchers world over. In this article we explain the advantages and drawbacks to each.
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Tags: Shopper Behaviour Innovation Insight Innovation