5 MIN READ

What Clients Want: 3 Key Aspects of the Best Research Reports

Kimberley Bell

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    What Clients Want: 3 Key Aspects of the Best Researc...

    As a researcher, it is always important to consider the point of view of your audience. In many cases this means understanding what it is that your client wants to know. The purpose of a research repo...

    5 MIN READ

    Kimberley Bell

    5 Tips for Avoiding Data Overload

    From both a business and analyst point of view, being overloaded by data is inevitable. Endless amounts of data is collected on a daily basis, particularly in an increasingly digital world where consu...

    5 MIN READ

    Kimberley Bell

    6 Unique Ways to Use Mobile Market Research

    With 92% of UK consumers owning a mobile device, mobile market research is more important than ever. It offers us the opportunity to tap into customers’ in-the-moment experiences, target invites by sp...

    6 MIN READ

    Kimberley Bell

    6 Benefits of a Peer-to-Peer Customer Panel

    Customer panels are built from lists of customers that have given permission and are willing to take part in research on an ad-hoc basis. This is invaluable to market research, especially in cases whe...

    5 MIN READ

    Kimberley Bell

    Sentiment Analysis: Insight or Efficiency?

    Sentiment analysis helps companies understand their customers by categorising consumers’ attitudes and feelings towards their organisation, product or brand as either positive, negative or neutral dep...

    5 MIN READ

    Kimberley Bell