5 MIN READ

What Clients Want: 3 Key Aspects of the Best Research Reports

Kimberley Bell

5 Design Principles To Enhance Your Market Researc...

Design is something we all use, whether consciously or unconsciously in the insights industry. Desig...

8 MIN READ

Sophie Grieve-Williams

    What Clients Want: 3 Key Aspects of the Best Researc...

    As a researcher, it is always important to consider the point of view of your audience. In many cases this means understanding what it is that your client wants to know. The purpose of a research repo...

    5 MIN READ

    Kimberley Bell

    5 Tips for Avoiding Data Overload

    From both a business and analyst point of view, being overloaded by data is inevitable. Endless amounts of data is collected on a daily basis, particularly in an increasingly digital world where consu...

    5 MIN READ

    Kimberley Bell

    6 Unique Ways to Use Mobile Market Research

    With 92% of UK consumers owning a mobile device, mobile market research is more important than ever. It offers us the opportunity to tap into customers’ in-the-moment experiences, target invites by sp...

    6 MIN READ

    Kimberley Bell

    6 Benefits of a Peer-to-Peer Customer Panel

    Customer panels are built from lists of customers that have given permission and are willing to take part in research on an ad-hoc basis. This is invaluable to market research, especially in cases whe...

    5 MIN READ

    Kimberley Bell

    Sentiment Analysis: Insight or Efficiency?

    Sentiment analysis helps companies understand their customers by categorising consumers’ attitudes and feelings towards their organisation, product or brand as either positive, negative or neutral dep...

    5 MIN READ

    Kimberley Bell