Insight Blog

The importance of strong relationships between insight teams and business decision makers is well-explored. But how can these bonds be formed?

In market research, the questions we confront are frequently complex and multi-faceted, and our research goals ever-shifting against the current of fast-moving markets and evolving client and user needs. Design thinking is a useful tool to help us solve problems and generate better insights.

To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, the skills required will undoubtedly change too. What skills will insight professionals need in the future?