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How to Make your Research Report Dull and Predictable

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5 Design Principles To Enhance Your Market Researc...

Design is something we all use, whether consciously or unconsciously in the insights industry. Desig...

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    How to Make your Research Report Dull and Predictabl...

    As researchers and other market research professionals, we regularly voice how exciting and compelling insights can be to anyone who will listen. We attend conferences and industry events where we spe...

    7 MIN READ

    Josie Sanderson

    How To Set Your New Insight Platform Up for Success

    Setting up a new insight platform is an exciting time for both researchers and stakeholders. A well-set-up platform provides a wealth of opportunities to gather high-quality, directly actionable insig...

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    Josie Sanderson

    Four Ways Researchers Can Form Strong Stakeholder Re...

    The researcher-stakeholder relationship is frequently and widely discussed, yet in a practical sense it’s not always clearly laid out as to how insight professionals can achieve a stronger relationshi...

    7 MIN READ

    Josie Sanderson

    How to Apply Design Thinking Principles to Market Re...

    As market researchers, the questions we have are frequently complex and multi-faceted, and our research goals ever-shifting against the current of fast-moving markets and evolving client and user need...

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    Josie Sanderson

    The Skills That Insights Leaders of the Future Will ...

    To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, are the skills required changing? To ensure that ...

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