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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Josie Sanderson on 26 August
In market research, the questions we confront are frequently complex and multi-faceted, and our research goals ever-shifting against the current of fast-moving markets and evolving client and user needs. Design thinking is a useful tool to help us solve problems and generate better insights.
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Tags: Insight Innovation Agile Market Research

Posted by Josie Sanderson on 07 August
To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, the skills required will undoubtedly change too. What skills will insight professionals need in the future?
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Tags: Insight Innovation Agile Market Research