In market research, the questions we confront are frequently complex and multi-faceted, and our research goals ever-shifting against the current of fast-moving markets and evolving client and user needs. Design thinking is a useful tool to help us solve problems and generate better insights.
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Posted by Josie Sanderson on 07 August
To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, the skills required will undoubtedly change too. What skills will insight professionals need in the future?
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