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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Iulia Ghindeanu on 21 September
Subcultures are an extremely important part of society, but they don't normally get the attention they deserve in market research. In order for market research to remain unbiased and representative of all people, these sub-cultures must be reached and their opinions taken into account.
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Tags: Research in Society Customer Experience Business Strategy

Posted by Iulia Ghindeanu on 31 August
Faster, cheaper, better? Heard about 'agile' market research but not sure exactly what it is? Or how to implement it? Or when? We dispell the myths and share our approach to the perfect agile research project.
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Tags: Insight Innovation Agile

Posted by Iulia Ghindeanu on 31 August
Big data is exciting, there's no denying it, we all love numbers but it does have its limitations. Find out how to use small data in conjunction with big data for killer insight.
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Tags: Insight Innovation

Posted by Iulia Ghindeanu on 31 August
Like any form of advertising, the success of contextual advertising is far more likely when its supported by customer intelligence. Here are the 5 fundamental approaches to contextual advertising as I see them, as well as market research best practices for each.
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Tags: Innovation Ad Testing Website Development

Posted by Iulia Ghindeanu on 31 August
Let's be honest. Ethnographies are often overlooked, considered too expensive & time consuming. But there is a strong argument that they are still the best form of market research - this is why.
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Tags: Shopper Behaviour Community Panel Insight Innovation