7 MIN READ

Fringes of Society: Reaching Subcultures with Online Communities

Iulia Ghindeanu

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Fringes of Society: Reaching Subcultures with Online...

    Subcultures are groups within a large society that often have beliefs or interests that differ to those of the wider society. Wherever there are constraints on personal expression, spaces form (either...

    7 MIN READ

    Iulia Ghindeanu

    The Perfect Agile Market Research Project: Step-by-S...

    Before jumping into how to create a perfect agile market research project, let me just clarify the meaning of truly ‘agile’ market research. You’re probably sick of hearing that agile market research ...

    5 MIN READ

    Iulia Ghindeanu

    Small Data: Avoiding the Big Data Overload

    Technology’s crazy. We’ve come from keeping handwritten sales records on actual paper only 30 years ago to massive data sets detailing the transactions and behaviours of our customers available at the...

    6 MIN READ

    Iulia Ghindeanu

    The Role of Market Research in Effective Contextual ...

    What is Contextual Advertising? By definition, contextual advertising is 'targeted advertising that typically occurs on a banner or pop-up ad on a website'. More recently of course, such ads have exte...

    8 MIN READ

    Iulia Ghindeanu

    Why Ethnography is Still the Best Form of Research

    Let’s be honest. A lot of people view ethnography as an expensive, time consuming form of research. Whether its service, product, or experience development – ethnography is rarely ever considered. Muc...

    5 MIN READ

    Iulia Ghindeanu