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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Heather Wendlandt on 28 September
We've drafted in insight professionals from both sides of the coin to ask their opinions on and examine their experiences with the gulf in research Client-Agency relationships - this is what they had to say.
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Tags: Insight Innovation Market Research Research in Society

Posted by Heather Wendlandt on 03 September
Most research techniques are professing to be 'agile' in one way or another now, but is 'agile' just another buzzword in the insights industry? Our NA Client Development Manager, Heather Wendlandt investigated what 'agile' means to insight professionals on LinkedIn, and here are her results.
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Tags: Agile Market Research Research in Society

Posted by Heather Wendlandt on 19 May
How do New Yorkers view the city they call home? This artistic representation of qualitative insight explores the complex, multi-faceted answer to that question.
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Tags: Insight Innovation Market Research Research in Society

Posted by Heather Wendlandt on 18 October
In order for brands to adapt, they have to implement policies and shift resources to better prepare their businesses for the disruptive future. It’s important that they start paying attention to early signs of change, and this is where insight comes into the equation.
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Heather Wendlandt on 07 December
It is starkly obvious that the impact of the decisions a company makes could be the difference between profits or going out of business. Insight Professionals enable businesses to make better decisions, this blog explores how Insight Professionals contribute to revenue growth through this practice.
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Tags: Agile Market Research Business Strategy