10 MIN READ

How to Engage Each Generation in Market Research

Hannah McGeoghegan

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    How to Engage Each Generation in Market Research

    Engaging consumers in research has always been a challenge for insight experts, and this challenge becomes even more difficult with research projects that run for a significant amount of time. It’s no...

    10 MIN READ

    Hannah McGeoghegan

    What Motivates Participants? A Guide to Improving Re...

    Members of insight communities are motivated to participate in market research in many ways as we can see from the graph below; some are persuaded by financial incentives (21%), while others by wantin...

    9 MIN READ

    Hannah McGeoghegan