8 MIN READ

Creating an Engaged Insight Community With Behavioural Science

Hannah McGeoghegan

Creating an Engaged Insight Community With Behavio...

An insight community is a long-term, continuous, always-on research space where members can log in a...

8 MIN READ

Hannah McGeoghegan

    Creating an Engaged Insight Community With Behaviour...

    An insight community is a long-term, continuous, always-on research space where members can log in and participate whenever it is convenient for them. Unlike a standalone research project, it enables ...

    8 MIN READ

    Hannah McGeoghegan

    How to Engage Each Generation in Market Research

    Engaging consumers in research has always been a challenge for insight experts, and this challenge becomes even more difficult with research projects that run for a significant amount of time. It’s no...

    10 MIN READ

    Hannah McGeoghegan

    What Motivates Participants? A Guide to Improving Re...

    Members of insight communities are motivated to participate in market research in many ways as we can see from the graph below; some are persuaded by financial incentives (21%), while others by wantin...

    9 MIN READ

    Hannah McGeoghegan