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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Grayling Ferguson on 03 September
'Do It Yourself' (DIY) market research can be a great way to maximise your insight budget and support customer centricity. In this step-by-step guide we share everything you need to know to get started with quality DIY market research.
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Tags: Survey Panel Focus Group Tools Market Research

Posted by Grayling Ferguson on 31 August
Does post-truth have any place in market research? And how do we, as insight professionals separate ourselves from the 'fake news' protagonists? Grayling Ferguson discusses.
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Tags: Research in Society

Posted by Grayling Ferguson on 31 August
The digital consumer is everywhere today. Measuring up to their expectations is fundamental to commercial success. Discover 5 methods to both evaluate and develop the online shopping experience.
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Tags: Survey Panel Shopper Behaviour Customer Experience

Posted by Grayling Ferguson on 31 August
Done right, market research will always provide a commercial return on investment (ROI) but among the plethora of research methods which one provides the highest ROI? Grayling Ferguson discusses.
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Tags: Market Research Business Strategy

Posted by Grayling Ferguson on 31 August
Grayling Ferguson discusses the applications of eye tracking technology in market research as well as the value of it's unique methodology to both market research professionals and businesses alike.
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Tags: Shopper Behaviour Innovation