9 MIN READ

Zoom Out - Big Picture Data Reporting

Emily James

How To Eradicate Customer Preconceptions in Your B...

We make assumptions about everything we encounter in life with the information we have at our dispos...

6 MIN READ

Emily James

    Zoom Out - Big Picture Data Reporting

    At this moment in time, if we google “data reporting formats”, even adding a descriptor like “modern” or “innovative” to it, the first few organic results are always How to Write a Data Report or The ...

    9 MIN READ

    Emily James

    Just in Time - Making Research More Efficient?

    In the Insights Industry, we are constantly on the lookout for ways to become more efficient. We have found ways to automate extraneous processes, design more impactful research experiences (for resea...

    8 MIN READ

    Emily James

    Building a Research Technology Stack for Better Insi...

    Technology stacks are more frequently discussed in the marketing and software development industries. As the name suggests, these are personalised ecosystems of technology created to work in conjuncti...

    8 MIN READ

    Emily James

    Surveys, Video and the Changing Face of Agile Resear...

    Agile research is a common talking point in the insights industry. We are constantly on the lookout for new tools, new techniques, new methodologies, new anything to help us design and implement agile...

    7 MIN READ

    Emily James

    Influencing C-Suite Decisions with Actionable Data

    Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?

    8 MIN READ

    Emily James

    The Evolution of Quantitative Methods: What Technolo...

    The history of market research is an interesting one, filled with experimental actions, refined techniques, broadened scopes, and technological advancement. Market research at its conception, was a pu...

    7 MIN READ

    Emily James

    Market Research Innovation: What It Means to Push th...

    Innovation is one of the most common topics in the world, especially in the market research industry. But what we recognise as innovation are typically smaller changes to an existing product, service,...

    8 MIN READ

    Emily James

    How to Write an Effective Market Analysis (+ Free Te...

    Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...

    8 MIN READ

    Emily James

    What is Data-Driven Decision Making?

    Data-driven decision making is exactly what it sounds like; a process by which stakeholders use data to inform their decisions. This sentiment is what the entire insights industry is based on, as we a...

    8 MIN READ

    Emily James

    The Case for Combining Next Generation Tech with Hum...

    There is nothing as complex as the human brain, capable of performing many complex functions at once. But technology is a catching up, able to automate processes, hasten project timelines, and so much...

    8 MIN READ

    Emily James