17 MIN READ

Effective Insight Strategies: An Industry-Wide Discussion

Emily James

Understanding Customer Centricity: An Introductory...

In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing th...

17 MIN READ

Emily James

    Effective Insight Strategies: An Industry-Wide Discu...

    The challenges insight professionals face today are significant, some new, and some we have carried with us since the very start. Investment, education, redesigning research strategies for the changin...

    17 MIN READ

    Emily James

    Close Connections - Practical Ways to Support Real-T...

    Important decisions happen every minute of every day. As normal people, we take the information apparent in that moment to make the best decision possible; as insight professionals we are responsible ...

    8 MIN READ

    Emily James

    The Importance of Delegation in Managing Insight Act...

    Delegation is one of the most important management skills we could learn in any profession. The ability to hand off the right task to the right person can be tough, especially if you’re not sure if yo...

    9 MIN READ

    Emily James

    Zoom Out - Big Picture Data Reporting

    At this moment in time, if we google “data reporting formats”, even adding a descriptor like “modern” or “innovative” to it, the first few organic results are always How to Write a Data Report or The ...

    9 MIN READ

    Emily James

    Just in Time - Making Research More Efficient?

    In the Insights Industry, we are constantly on the lookout for ways to become more efficient. We have found ways to automate extraneous processes, design more impactful research experiences (for resea...

    8 MIN READ

    Emily James

    Building a Research Technology Stack for Better Insi...

    Technology stacks are more frequently discussed in the marketing and software development industries. As the name suggests, these are personalised ecosystems of technology created to work in conjuncti...

    8 MIN READ

    Emily James

    Surveys, Video and the Changing Face of Agile Resear...

    Agile research is a common talking point in the insights industry. We are constantly on the lookout for new tools, new techniques, new methodologies, new anything to help us design and implement agile...

    7 MIN READ

    Emily James

    Influencing C-Suite Decisions with Actionable Data

    Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?

    8 MIN READ

    Emily James

    The Evolution of Quantitative Methods: What Technolo...

    The history of market research is an interesting one, filled with experimental actions, refined techniques, broadened scopes, and technological advancement. Market research at its conception, was a pu...

    7 MIN READ

    Emily James

    Market Research Innovation: What It Means to Push th...

    Innovation is one of the most common topics in the world, especially in the market research industry. But what we recognise as innovation are typically smaller changes to an existing product, service,...

    8 MIN READ

    Emily James