Our Journey Towards Insights Empowerment
FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...
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Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.
Our services drive operational and strategic success in challenging environments. Find out how.
Close Connections bring stakeholders and customers together for candid, human conversations.
The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.
We are the insights empowerment company. Our framework addresses the major pressures insight teams face.
Discover how to build close customer connections to better support real-time decision making.
What is a market research and insights playbook, plus discover why should your team consider building one.
The insights empowerment readiness calculator measures your progress in building an insight-led culture.
The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing th...
FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...
It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...
Stakeholder engagement is a big topic in insights at this moment in time. We are dealing with a myriad of stakeholders and clients who do not understand consumers in the way they need to, and who may ...
How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.
Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...
Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...
Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.
Surveys are one of the staples of market research. Insight professionals have been designing surveys since market research first began, with the aim to get the best data possible. Surveys, along with ...
Measuring the success of anything in market research can be tricky: the success of a project, the success of a particular decision within the research process, the success of a task, and but in partic...
Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...