6 MIN READ

Exploring the Effectiveness of Creative Reporting Formats

Emily James

Synthetic Data: The Key to Richer Market Insights?

In the dynamic world of market research, the need for robust and accurate data is critical. Whilst t...

7 MIN READ

Rachel Kilmurray

    Exploring the Effectiveness of Creative Reporting Fo...

    The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy written document detailing the minutiae of a situation, experience, process from start to end, with s...

    6 MIN READ

    Emily James

    Our Journey Towards Insights Empowerment

    FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...

    8 MIN READ

    Emily James

    4 Research Strategies for Time-Strapped Teams

    It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...

    7 MIN READ

    Emily James

    Understanding Stakeholders: Exploring The Meaning of...

    Stakeholder engagement is a big topic in insights at this moment in time. We are dealing with a myriad of stakeholders and clients who do not understand consumers in the way they need to, and who may ...

    18 MIN READ

    Emily James

    Does your Brand Need an Insights Advocate?

    How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.

    7 MIN READ

    Emily James

    Simple Ways to Curate Insights for Senior Audiences

    Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

    7 MIN READ

    Emily James

    Customer Immersion Sessions - A Simple Guide

    Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...

    9 MIN READ

    Emily James

    5 Strategies to Turn Insights into Action

    Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.

    7 MIN READ

    Emily James

    Asking the Right Questions: A Guide to Effective Sur...

    Surveys are one of the staples of market research. Insight professionals have been designing surveys since market research first began, with the aim to get the best data possible. Surveys, along with ...

    7 MIN READ

    Emily James

    How to Measure the Success of Insights Activation

    Measuring the success of anything in market research can be tricky: the success of a project, the success of a particular decision within the research process, the success of a task, and but in partic...

    8 MIN READ

    Emily James