7 MIN READ

How Market Researchers Can Win Over Leadership Teams

Emily James

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    How Market Researchers Can Win Over Leadership Teams

    Winning over leadership teams is critical to a successful research experience, as well as the continued success of the insights industry itself. Without stakeholders to continue requesting research an...

    7 MIN READ

    Emily James

    What Sets Winning Insight Teams Apart?

    What does it mean to be a successful insights team? This eminent question that can lead to a lot of success within the insights industry, inspiring insight teams to work towards becoming the best insi...

    8 MIN READ

    Emily James

    Surveys - The Life-Blood of Quantitative Insights?

    There is a reason why surveys come to mind whenever anyone mentions market research. Surveys are the staple of the insights industry, for insight professionals, stakeholders and customers, even before...

    8 MIN READ

    Emily James

    How Qualitative Technology Drives Emotional Understa...

    Popularity surrounding the use of qualitative research technology is on the rise, to the point of even rivalling the popularity of quantitative research. While quantitative research has gained the mos...

    7 MIN READ

    Emily James

    Exploring the Effectiveness of Creative Reporting Fo...

    The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy written document detailing the minutiae of a situation, experience, process from start to end, with s...

    6 MIN READ

    Emily James

    Our Journey Towards Insights Empowerment

    FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...

    8 MIN READ

    Emily James

    4 Research Strategies for Time-Strapped Teams

    It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...

    7 MIN READ

    Emily James

    Understanding Stakeholders: Exploring The Meaning of...

    Stakeholder engagement is a big topic in insights at this moment in time. We are dealing with a myriad of stakeholders and clients who do not understand consumers in the way they need to, and who may ...

    18 MIN READ

    Emily James

    Does your Brand Need an Insights Advocate?

    How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.

    7 MIN READ

    Emily James

    Simple Ways to Curate Insights for Senior Audiences

    Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

    7 MIN READ

    Emily James