28 MIN READ

Consumer Research - Definitions, Examples and Benefits

Emily James

Understanding Customer Centricity: An Introductory...

In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing th...

17 MIN READ

Emily James

    Consumer Research - Definitions, Examples and Benefi...

    When it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their ow...

    28 MIN READ

    Emily James

    Diving Deep: Agility and Scale in Qualitative Resear...

    Qualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. In recent years the qualitative side of market research has grown significantly ...

    14 MIN READ

    Emily James

    Diaries, Focus Groups and Communities: A Review of O...

    Insight experts today have a multitude of qualitative research methods to choose from at any one time. Each method has it’s strengths and purpose, with many able to combine in order to provide a well-...

    8 MIN READ

    Emily James

    Building the Perfect Qualitative Research Sample

    What is market research without research respondents? A lot of questions without well-founded answers.

    8 MIN READ

    Emily James

    Best Practices for Semi-Structured Qualitative Inter...

    Qualitative interviews are a staple of good market research. They allow insight experts to gather deep, detailed data on any topic imaginable, whether on their own or as part of a larger research desi...

    8 MIN READ

    Emily James

    Understanding Qualitative Observations and Inquiries

    Qualitative research comes in many forms. With methodologies spanning from the more traditional focus groups, to the creative forms of smartboards, video diaries and more. But there are some qualitati...

    8 MIN READ

    Emily James

    What is Qualitative Research?

    Detailed insightful feedback is every research professional’s dream. When consumers partake in market research, they commit to influencing positive change with each decision their insight influences -...

    31 MIN READ

    Emily James

    Insightful Thinking: Building a Successful Customer-...

    Building a customer-centric culture is a tricky task for any business. While newer businesses theoretically would have an easier time changing their strategies to build more customer-centric tactics i...

    18 MIN READ

    Emily James

    The 3 Step Process for Implementing Customer Feedbac...

    Customer feedback is crucial. While most articles centre on how to get quality customer feedback, the implementation of feedback is a topic that has acquired less focus, mainly because of the subjecti...

    7 MIN READ

    Emily James

    What is a True Culture of Insight?

    The simple answer, is that a culture of insight perpetuates customer-centricity throughout the organisation, and it’s a step into future success.

    6 MIN READ

    Emily James