The 4 Most Important Consumer Research Data Points
Consumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers.
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In the dynamic world of market research, the need for robust and accurate data is critical. Whilst t...
Consumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers.
When it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their ow...
Qualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. In recent years the qualitative side of market research has grown significantly ...
Insight experts today have a multitude of qualitative research methods to choose from at any one time. Each method has it’s strengths and purpose, with many able to combine in order to provide a well-...
What is market research without research respondents? A lot of questions without well-founded answers.
Qualitative interviews are a staple of good market research. They allow insight experts to gather deep, detailed data on any topic imaginable, whether on their own or as part of a larger research desi...
Qualitative research comes in many forms. With methodologies spanning from the more traditional focus groups, to the creative forms of smartboards, video diaries and more. But there are some qualitati...
Detailed insightful feedback is every research professional’s dream. When consumers partake in market research, they commit to influencing positive change with each decision their insight influences -...
Building a customer-centric culture is a tricky task for any business. While newer businesses theoretically would have an easier time changing their strategies to build more customer-centric tactics i...
Customer feedback is crucial. While most articles centre on how to get quality customer feedback, the implementation of feedback is a topic that has acquired less focus, mainly because of the subjecti...