7 MIN READ

Best Practices for Recruiting and Managing Insight Community Members

Emily James

Pitch It: The Business Case for Customer Salience

As insight experts, we understand the power of insights, their inherent value in key decision-making...

7 MIN READ

Emily James

    Best Practices for Recruiting and Managing Insight C...

    Insight communities are valuable pools of insight generation opportunities. As online research channels go, creating and managing a successful insight community is one that requires more effort, resou...

    7 MIN READ

    Emily James

    Market Segmentation - The Ultimate Guide (+6 Example...

    Market segmentation is a staple of quality research. It is one of the few techniques that is used universally across all businesses across all industries to better understand the opinions, needs, moti...

    31 MIN READ

    Emily James

    Creating an Online Database of Research Participants

    Online research can be tricky when dealing with people who you’ll likely never see face to face. We’re relying a lot on verification techniques and trust - trust that customers and consumers want to h...

    8 MIN READ

    Emily James

    GDPR 3 Years On - Data Security in Market Research

    In just 3 short years, the EU’s General Data Protection Act of 2018 has obviously revolutionised data security practices around the world for both consumers and businesses. As was pointed out in our o...

    7 MIN READ

    Emily James

    Experts Explain How to Get the Most Out of Qual and ...

    Qualitative and quantitative research techniques are the staples of market research methodologies. With one concentrating on gleaning logical, statistical insights and the other specialising in diving...

    8 MIN READ

    Emily James

    Forecasting Failure - Using Insight to Make Strategi...

    Failure is one of the biggest fears we all share. Failing, in both a professional and personal capacity, is something we actively try to avoid, however it is always something we can learn from. Whethe...

    7 MIN READ

    Emily James

    Research Automation - The Effect on Recruitment, Fie...

    At the start of automation integration into research processes, there was a lot of scepticism in the insights industry - in fact, at the start, there was a lot of scepticism in all industries. With fe...

    8 MIN READ

    Emily James

    Connection & Communication: Principles of Insigh...

    Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...

    20 MIN READ

    Emily James

    How to Build an Active and Engaged Online Insights C...

    Building an insights community is one of the bigger jobs assigned to an insight team. In the beginning it can seem a monumental task, but insight communities do have the capacity to give back value eq...

    8 MIN READ

    Emily James

    Are Your Stakeholders Asking the Right Questions?

    There is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. ...

    8 MIN READ

    Emily James