9 MIN READ

The Seven Stage Lifecycle of Business Decision-Making

Emily James

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    The Seven Stage Lifecycle of Business Decision-Makin...

    Stakeholder decision-making is a subject filled with a lot of emotional charge on both sides – researchers want to help stakeholders make decisions with powerful insights, but sometimes can’t get them...

    9 MIN READ

    Emily James

    Innovative Market Research Tools That Help You Get A...

    There is a catalogue of market research tools the size of the old-school yellow pages available to insight experts, and these tools cover the entire spectrum of stages throughout the market research p...

    7 MIN READ

    Emily James

    How to Build Immersive Customer Panels and Communiti...

    Customer panels and communities are two very popular research spaces for market research projects. Both are great ways for insight experts to communicate with respondents, segment them and distribute ...

    7 MIN READ

    Emily James

    Integrating Data Collection, Analysis and Activation...

    Whether you’re an in-house insight expert or agency-side you’re going to be using a myriad of tools within all stages of the research experience. Continuously evolving technology impacts the range of ...

    7 MIN READ

    Emily James

    Navigating Agility and Efficiency in Market Research

    ‘Agile’ has been a popular buzzword for a long time now, not just in market research but in all industries, inspiring many discussions, articles, and working practices across the industry. Because of ...

    17 MIN READ

    Emily James

    The Top 20 Market Research Tools for Insight Profess...

    Market research tools are the cogs on which the insights industry turns; without the tools that insight professionals use on a daily basis, insight generation would be a lot harder. There are many sig...

    30 MIN READ

    Emily James

    The Best Projective Techniques for Online Focus Grou...

    Online focus groups are one of the most prominent ways to conduct qualitative research for a very good reason: they directly connect brands to customers, so they can truly understand what goes on insi...

    7 MIN READ

    Emily James

    How to Manage and Moderate Asynchronous Focus Groups

    Since online focus groups have been the main go-to qualitative research method for a number of years now, there are a number of moderation and management tactics created and honed by insight experts. ...

    9 MIN READ

    Emily James

    Best Practices for High Quality Video Research

    Video research is a relatively new concept compared to other methodologies in market research, however, it has rapidly proven valuable to insight experts and stakeholders everywhere. Through this reco...

    8 MIN READ

    Emily James

    Evaluating Video and Chat Based Focus Groups

    Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati...

    10 MIN READ

    Emily James