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Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...
Archetypes are a staple in many different disciplines and work as a driving force of authenticity and identity.
The New Year prompted the release of a myriad of predictive articles as to what the future of market research will look like. Adaptability and flexibility seem to be the main themes of the insights in...
Technological advancements and innovation within the insights industry means that research methodologies are constantly evolving to be better and more effective. Thus, before undertaking any research,...
The market research and insights industry has a thriving online community that has a real passion for continuous improvement and innovation. Back in 2015, we took a closer look at the movers and shake...
The way we conduct research is constantly changing in accordance to the world around us. Influencing factors that would never have been a factor 5 years ago, are now essential to consider as they add ...
Brand relevance is an integral part of building a brand identity, and successful brand identities are constantly customer-focused. In each stage of a brand’s identity evolution, businesses keep in con...
In today’s world, businesses need to evolve rapidly alongside technological advances or risk falling behind in the race for success; losing out to those prepared enough to adapt when needed. This is a...
Any type of bias within market research can result in inaccurate data; it is a researcher’s job to mitigate and minimise the impact of bias when it presents itself, correcting the method to make sure ...
How do we know when we are being manipulated rather than persuaded? When asked this question, most people will say that they will instinctively know when someone is using underhanded methods to get wh...
Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...