9 MIN READ

Practical Steps to Addressing Algorithmic Bias

Emily James

Using Customer Research to Challenge Research Proc...

Customer research is a concept all insight experts are familiar with, have to be familiar with to be...

7 MIN READ

Emily James

    Practical Steps to Addressing Algorithmic Bias

    Any type of bias within market research can result in inaccurate data; it is a researcher’s job to mitigate and minimise the impact of bias when it presents itself, correcting the method to make sure ...

    9 MIN READ

    Emily James

    Research Ethics: Differentiating Manipulation from P...

    How do we know when we are being manipulated rather than persuaded? When asked this question, most people will say that they will instinctively know when someone is using underhanded methods to get wh...

    9 MIN READ

    Emily James

    Strategies for Using Negative Feedback to Drive Chan...

    Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...

    8 MIN READ

    Emily James

    Data Mining: Social Media vs. Online Communities

    Neither social media nor online research communities are new platforms for businesses to communicate with consumers over. Still, there is no denying that social media has grown in recent years. And it...

    8 MIN READ

    Emily James

    The Best LinkedIn Groups for Insight Professionals

    LinkedIn is a professional social network that offers countless opportunities for networking; for keeping track of industry developments and connecting with those within. To make this even easier Link...

    7 MIN READ

    Emily James

    Boosting Market Research Response Rates by Improving...

    A participant experience is how a participant feels when taking part in research. Participants are the ‘bread and butter’ of market research but it seems that their experience during the research proc...

    6 MIN READ

    Emily James