8 MIN READ

3 Challenges that Data Still has to Overcome

Emily James

Using Customer Research to Challenge Research Proc...

Customer research is a concept all insight experts are familiar with, have to be familiar with to be...

7 MIN READ

Emily James

    3 Challenges that Data Still has to Overcome

    In whatever shape or form, whether in our personal lives or professional, data is the driving force behind every decision we make. Quality, accurate data has the power to drive us towards goals, or ke...

    8 MIN READ

    Emily James

    Beyond Surveys: The Signs of a Mature Insights Strat...

    Let’s face it - if market research is known for one thing, it’s surveys. Surveys are a staple in market research, much like focus groups, and they’ve become the popular market research tool available,...

    7 MIN READ

    Emily James

    Insight-Led Brand Strategy: A Guide to the Essential...

    Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; 77% of B2B ma...

    8 MIN READ

    Emily James

    Insight as Art: An Introduction to the Consumer Post...

    Engaging key stakeholders and decision makers with pivotal insights and data can be the bane of every insight professional’s career. A large variety of techniques and tips are being trialled and teste...

    7 MIN READ

    Emily James

    How to Bring the Voice of the Customer into the Boar...

    One of the main challenges within the research experience isn’t designing the perfect research process, or collecting the right data from the right sample in order to get the right insights. In fact, ...

    7 MIN READ

    Emily James

    A 7-Step Market Research Process for Guaranteed Succ...

    So, while there might not be a one-stop shop for guaranteed success for anything in this world, there are certainly guides that can definitely help to increase your chances. This, I’m hoping, is one o...

    7 MIN READ

    Emily James

    Can You Predict Where your Brand will be in 10 Years...

    Where will you be in 10 years’ time? That is a hard question for anyone to answer.

    8 MIN READ

    Emily James

    Turbocharging Customer-Centric Marketing with Insigh...

    Marketing, as with all other business departments and industries globally, relies a lot on market research, primarily to form and inform campaigns and gather feedback at to their success. However, for...

    8 MIN READ

    Emily James

    How to Build Consumer Trust in your Brand’s Use of D...

    Trust is a powerful emotional ally to brands and businesses, and it’s something that consumers hold in abundance. The gain or lack of trust can mean the difference between failure and success in all s...

    7 MIN READ

    Emily James

    How to Write a Market Research Brief (+ Free Templat...

    A market research brief is a document a client produces detailing important information about their unique situation and research requirements. This information should include (but is not limited to) ...

    7 MIN READ

    Emily James