8 MIN READ

Can You Predict Where your Brand will be in 10 Years?

Emily James

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Can You Predict Where your Brand will be in 10 Years...

    Where will you be in 10 years’ time? That is a hard question for anyone to answer.

    8 MIN READ

    Emily James

    Turbocharging Customer-Centric Marketing with Insigh...

    Marketing, as with all other business departments and industries globally, relies a lot on market research, primarily to form and inform campaigns and gather feedback at to their success. However, for...

    8 MIN READ

    Emily James

    How to Build Consumer Trust in your Brand’s Use of D...

    Trust is a powerful emotional ally to brands and businesses, and it’s something that consumers hold in abundance. The gain or lack of trust can mean the difference between failure and success in all s...

    7 MIN READ

    Emily James

    How to Write a Market Research Brief (+ Free Templat...

    A market research brief is a document a client produces detailing important information about their unique situation and research requirements. This information should include (but is not limited to) ...

    7 MIN READ

    Emily James

    What is Marketing Research: The Many Faces of Market...

    What is marketing research? This might just be the most asked question in relation to market research on the internet today. It is also a question that has a deceptively complex answer depending on: w...

    8 MIN READ

    Emily James

    What is Correlation Analysis? A Definition and Expla...

    Correlation analysis is a topic that few people might remember from statistics lessons in school, but the majority of insights professionals will know as a staple of data analytics. However, correlati...

    10 MIN READ

    Emily James

    What is an Average Survey Response Rate?

    A survey response rate of 80% and over is akin to the divine-standard for survey research, but it is extremely rare that researchers achieve that response rate due to the nature of market research and...

    7 MIN READ

    Emily James

    How to Tap into the Collective Mind of Consumer Trib...

    As Mitchell and Imrie state, “a tribal approach to consumer behaviour answers marketers’ calls to look beyond conventional marketing theory and avoid pidgeonholing (sic) consumers through providing a ...

    8 MIN READ

    Emily James

    The Role of Social Media Insights in Research Schedu...

    Social media is a weird and wonderful place, full of everything from existential and political debates to videos of cute animals and easy recipes. But for those within market research or the business ...

    7 MIN READ

    Emily James

    Modern Market Research Methods: A Comprehensive Over...

    No matter what may be said about market research, there is one fact that will remain true until the very end: there is no one right tool, application, or process for every research experience or situa...

    16 MIN READ

    Emily James