8 MIN READ

4 Pillars of Effective Stakeholder Engagement

Emily James

Using Customer Research to Challenge Research Proc...

Customer research is a concept all insight experts are familiar with, have to be familiar with to be...

7 MIN READ

Emily James

    4 Pillars of Effective Stakeholder Engagement

    There are a few significant challenges associated with stakeholder engagement such as demand on time and resources, unconscious and conscious biases everywhere (departmental biases, human biases, fina...

    8 MIN READ

    Emily James

    Question Boards: A Simple Approach to Generating Qua...

    Qualitative research is notorious for its contextual, complex insights that when interpreted right are very actionable. There are many different ways to generate qualitative insights, with more creati...

    8 MIN READ

    Emily James

    Choosing the Right Research Technology (+ Free Vendo...

    Market research technology has evolved beyond simply providing qualitative and quantitative tools. As the industry itself has grown to integrate other research methods into its arsenal, so too has the...

    7 MIN READ

    Emily James

    What is Behavioural Economics and Behavioural Scienc...

    Market research is becoming a very complex and innovative industry, drawing on influences from many external disciplines to add new layers of rich understanding to the insights we generate. However, s...

    9 MIN READ

    Emily James

    The Difference Between Implicit vs. Explicit Testing

    Market research is an interesting field, with many different research methods from the more traditional surveys, focus groups, and dairy research, to the more innovative VR/AR immersive research, eye-...

    7 MIN READ

    Emily James

    What Researchers Need to Know about Behavioural Scie...

    If you discussed behavioural science with a market researcher ten years ago, chances are that they would have viewed the concept as a purely academic pursuit, or even know of it as something marketers...

    8 MIN READ

    Emily James

    10 Emerging Customer Experience Trends

    Customer experience is a continuously evolving entity, with trends fading in and out in yearly cycles influenced by the changes in technology, industry, and innovation. The current trends will fade ou...

    7 MIN READ

    Emily James

    The Role of Video in Market Research

    With the world of market research on the brink of a new technological boom - virtual and augmented reality, advanced gamification, artificial intelligence-driven processes, and so much more - it is ea...

    7 MIN READ

    Emily James

    What It Really Means to be Customer-Centric

    The term ‘customer centricity’ is pretty self-explanatory - it’s putting the customer in the centre of everything: business strategies, decisions both big and small, training programmes and implemente...

    8 MIN READ

    Emily James

    Voice of Customer Analysis: Should Companies Care?

    Short answer: yes! Companies should definitely care about voice of customer analysis. Simply put, voice of customer analysis (VoC) is the analysis of data collected directly from customers through a v...

    8 MIN READ

    Emily James