7 MIN READ

10 Emerging Customer Experience Trends

Emily James

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    10 Emerging Customer Experience Trends

    Customer experience is a continuously evolving entity, with trends fading in and out in yearly cycles influenced by the changes in technology, industry, and innovation. The current trends will fade ou...

    7 MIN READ

    Emily James

    The Role of Video in Market Research

    With the world of market research on the brink of a new technological boom - virtual and augmented reality, advanced gamification, artificial intelligence-driven processes, and so much more - it is ea...

    7 MIN READ

    Emily James

    What It Really Means to be Customer-Centric

    The term ‘customer centricity’ is pretty self-explanatory - it’s putting the customer in the centre of everything: business strategies, decisions both big and small, training programmes and implemente...

    8 MIN READ

    Emily James

    Voice of Customer Analysis: Should Companies Care?

    Short answer: yes! Companies should definitely care about voice of customer analysis. Simply put, voice of customer analysis (VoC) is the analysis of data collected directly from customers through a v...

    8 MIN READ

    Emily James

    Understanding the Power of Consumer Communities

    Consumer communities have been around a while in market research, but saying that, there are plenty of professionals who don’t fully understand the power they contain when used well.

    10 MIN READ

    Emily James

    5 Creative Ways to Present Complex Information

    There has never been data and insights so complex as they are now. A confident statement I admit, true nonetheless. The data we have access to now is almost infinite, and with the right combination ca...

    10 MIN READ

    Emily James

    Market Research Trends: A 5 Year View (2020-2025)

    Let’s tackle this question at a personal level first. What’s going to happen to you in the next five years? Will you move into a place of your own? Will you find a partner? Will you have kids? Will yo...

    9 MIN READ

    Emily James

    20 Market Research Tools for a Comprehensive 2020 In...

    Back in April, I wrote an overview article detailing 15 modern market research methods that are prominent today. I stand by what I said then, that there is no one right tool, application, or process f...

    13 MIN READ

    Emily James

    Storytelling: Demonstrating the ROI of Data

    Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...

    9 MIN READ

    Emily James

    Brands that use Strategic Storytelling to Bring Insi...

    Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...

    8 MIN READ

    Emily James