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The challenges to achieving Customer Salience are clear.
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In recent years, the rapid advancement of technology and data analytics has revolutionised working p...
The challenges to achieving Customer Salience are clear.
Picture yourself standing in the face of some free time. In my dreams, I know, but hear me out. You are now faced with a choice: you can pick up a new hobby to fill that time creatively and productive...
So, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation – what’s next?
In today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose of market research. In one instance, they might understand th...
Innovation is a broadly applied term for a very specific concept. It is a significant change to the well-established status quo, mostly considered positive due to its ability to revolutionise processe...
With all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier. Most of the challenges are stakeholder-centric, with insight e...
As insight experts, we understand the power of insights, their inherent value in key decision-making practices, and the impact they can have on business strategies. However, it is a tough task pitchin...
Have you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to consider questions such as:
With an increasing proportion of the global population now living online, often regardless of traditional social or global demographics, market researchers have a growing ability to tap into truly rep...
With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...