The Impact and Influence of Customer Salience
The Customer Salience Summit 2025 started with FlexMR's CEO Paul Hudson saying that insight experts need to "challenge everything we do in our everyday work" if we are to have a chance at affecting ch...
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After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer...
The Customer Salience Summit 2025 started with FlexMR's CEO Paul Hudson saying that insight experts need to "challenge everything we do in our everyday work" if we are to have a chance at affecting ch...
What does it mean to be truly customer-led?
Objectives make the business world go round. Every stakeholder and team member from the very top of the C-suite to the background-working and customer-facing staff understand that they work towards ac...
Okay, I acknowledge that, if we think about it in terms of the individuals that make up a business, getting the entire business on board with Customer Salience or customer centricity might sound like ...
It is all well and good, asking businesses to consider becoming customer-centric or customer salient or pitching Customer Salience strategies that could sustainably futureproof the business. But to re...
How well do you know your customers?
Customer research is a concept all insight experts are familiar with, have to be familiar with to be good researchers in our industry. We understand that customer research is vital to informing succes...
In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the customer at the heart of their operations. This strategic orie...
FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...
In today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in quicker times than ever before. But true insight experts know ...