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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 17 February
Short answer: yes! But why? Simply put, voice of customer analysis is the core of market research, and the process from which valuable insights are generated, insights that could be the key to helping companies revolutionise their industry.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 31 January
From collaborative insights and a customer-centric organisational culture, the power of customer communities is endless... if you know how to make them work for you. This article details how customer communities can and are capable of transforming whole industries.
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Tags: NPD Community Community Panel Business Strategy

Posted by Emily James on 17 January
When it comes to research reporting, think about how we could innovate beyond or even in conjunction with the written word, to communicate complex insights with the same dependable gravitas, but drastically increased stakeholder engagement.
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Tags: Customer Satisfaction Insight Innovation Market Research

Posted by Emily James on 10 January
To get an accurate representation of what could feasibly happen in the next five years at this point in time, we should think about where we could take it right now, and more importantly, where we should take it in order to make the industry and the insights generated the best they can be.
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Tags: Insight Innovation Agile Research in Society

Posted by Emily James on 20 December
Access to the right technology is important for a comprehensive research strategy, and picking the right online data collection, analytics, visualisation and reporting tools is essential. These are the tools, platforms and technologies we think would make a great addition to your research stack.
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Tags: Community Tools Focus Group Tools Survey Tools