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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 15 June
Reporting is an important stage in market research, but how can we curate insights effectively so senior stakeholder audiences pay attention until the end? Charles Guilbeau of Ferrero helps to enlighten us with some interesting insight.
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Tags: Insight Innovation Market Research Supercharge

Posted by Emily James on 26 May
Since the beginning, market research has been trying to better connect brands and customers through the sharing and actioning of meaningful insights. Customer Immersion Sessions are one method that takes this connection one step further.
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Tags: Insight Innovation Market Research Supercharge

Posted by Emily James on 13 May
Turning insights into action that drives positive change is the endgame for market research, but it's something we haven't quite achieved yet - why? Here are five strategies that could help us achieve this goal.
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Tags: Insight Innovation Market Research Empowerment

Posted by Emily James on 29 April
What is the difference between creating a good survey and a great one? Impactful survey design. With some wisdom from Mark McCourt of the Redhill Group, let's refresh our memories on what it's like to to create an engaging survey.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 19 April
There are a number of challenges to measuring the success of insights activation, is there a way to get an accurate reading? With some great insight from Rachel Binks, here are a few ways that might help us get closer to the desired result.
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Tags: Customer Satisfaction Insight Innovation Market Research