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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 22 January
Efficiency is a big goal for the insights industry, but we've only made few steps in recent years to achieve it. Could the 'Just in Time' manufacturing method hold the answers to making insight generation and activation more efficient?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 15 January
Research technology stacks aren't discussed nearly as much as they should be - how do we figure out which technologies to use? We've answered this question with valuable insight from Susan White Frazier.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 08 January
How can surveys and video open the gateway to truly agile research experiences that generate valuable insights every time? The integration of survey and video research techniques are more than feasible, and the applications are limitless.
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Tags: Focus Group Tools Survey Tools Agile

Posted by Emily James on 11 December
Influencing c-suite decision-making processes with actionable data has become one of the biggest goals in the insight industry, empowering stakeholders and their businesses with valuable insights. But what is actionable data?
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Tags: Market Research Employee Engagement Business Strategy

Posted by Emily James on 25 November
Quantitative methodologies has always been a staple of market research, surviving each evolution in the insights industry; this adaptability and longevity continues to serve insight professionals well, as a new technological evolution is coming.
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Tags: Survey Tools Insight Innovation Market Research