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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 25 November
Quantitative methodologies has always been a staple of market research, surviving each evolution in the insights industry; this adaptability and longevity continues to serve insight professionals well, as a new technological evolution is coming.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 20 November
What does it mean to create something game-changing? What is the difference between small innovations and proper breakthroughs that change the world, and how do we achieve the latter?
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Tags: Innovation Insight Innovation Market Research

Posted by Emily James on 18 November
Market analyses are the cornerstone of an impactful business - here is a simple 6-step template resource to help professionals conduct their own analysis, and gain valuable insight into their industry.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 07 November
Data-driven decision making is exactly what it sounds like - a process by which stakeholders use data to inform their decisions, and insight professionals have a key part to play in this process beyond simply delivering the right insights to the right people at the right time.
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Tags: Customer Satisfaction Market Research Business Strategy

Posted by Emily James on 03 November
The capabilities of technology are slowly catching up to our own, so instead of resisting change, how do we use next-generation technologies to supercharge our own abilities?
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Tags: Insight Innovation Market Research Business Strategy