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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 04 October
The most prominent sign of a mature insights strategy is that it goes beyond the simple survey-based approach. But while complexity is inevitable, confusion is definitely avoidable. Here are the signs that you've created a mature insights strategy.
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Tags: Agile Market Research Business Strategy

Posted by Emily James on 13 September
Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; but what exactly does an insight-led brand strategy involve?
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Tags: Insight Innovation Agile Business Strategy

Posted by Emily James on 02 September
Activating consumer insight is notoriously difficult. That's why we're doing something radically different. We're turning real-world insight into unique and memorable art pieces that leave stakeholders with a powerful, action-driving feeling.
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Tags: Innovation Market Research Research in Society

Posted by Emily James on 22 August
The biggest challenge insight professionals have is getting key decision makers and stakeholders to listen to the insights gained from the voice of the customer, and allowing them to continuously influence important decisions.
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Tags: Insight Innovation Agile Business Strategy

Posted by Emily James on 16 August
Successful research isn't complicated, but neither is there a set formula for researchers to follow for guaranteed success. Agile research is the closest process we have to a truly successful process, so here are the 7 steps of an Agile research process.
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Tags: Agile Market Research Business Strategy