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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 30 June
What do Londoners think of the city in which they live? Well, we've represented insights that answer this very question, and represented them in the universally engaging storytelling medium of art.
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Tags: Insight Innovation Market Research Customer Experience

Posted by Emily James on 25 June
Technology is a global evolutionary catalyst, but for all the opportunities it presents it also brings a whole host of challenges. Digital transformation is about working through these challenges and impacts all industries, but what are the effects on the insights industry?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 22 June
Insights are inherently exciting – they have the potential to completely transform any industry and allow us to truly understand consumer behaviour. But we do them an injustice by treating them the same was as data. How can we better represent insights to translate the excitement?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 05 June
With the aid of technology and online research, we’ve greatly expanded our capacity for insight generation. But in our search for more online insights, we musn't forget the power physical communications have. We can engage stakeholders in our insights through physical means more than numerical data reports.
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Tags: Customer Satisfaction Insight Innovation Employee Engagement

Posted by Emily James on 03 June
Stakeholders can be hard to effectively engage - there are significant challenges that stakeholders have to deal with every day, and it's our job as insight professionals to effectively cut through that noise and direct their attention to valuable insights.
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Tags: Insight Innovation Market Research Employee Engagement