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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 08 February
How is loyalty gained and maintained by companies? How can we understand the concept of loyalty enough to boost brand loyalty? The answers to these actually lie in the results of political and social research studies.
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Tags: Business Strategy Market Research Research in Society

Posted by Emily James on 28 January
Brand archetypes are inherently useful as they provide a starting point or a goal upon which businesses can build their brand identity, but how can businesses know which brand archetype most suits their organisation? How can research strengthen brand identity through measuring consumer perception?
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Tags: Business Strategy Market Research Insight Innovation

Posted by Emily James on 11 January
With the demands of the insights industry constantly changing it has become necessary to create a research platform that can evolve alongside the industry in order to keep meeting it's needs. With all the benefits of an integrated platform, will it feature in the future of market research?
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Tags: Business Strategy Insight Innovation Market Research

Posted by Emily James on 04 January
Whether you’re an insight professional or a research beginner, gathering and continuously reaffirming knowledge of research methodologies (including the basics) is very beneficial. This blog explores the different characteristics and analytical techniques of qualitative and quantitative research.
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Tags: Market Research Creative Qual Tools Survey Tools

Posted by Emily James on 03 January
This list of the top 100 most relevant market research influencers to follow on Twitter in 2019 will help you stay at the forefront of trends and discussions in the fast paced, innovative world of the insight industries.
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Tags: Market Research Innovation