7 MIN READ

3 Practical Steps to Better Business Collaboration

Emily James

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    3 Practical Steps to Better Business Collaboration

    Whether you’re reading this as part of an agency insight team, a client-side insight team, or a business professional seeking advice, we can all agree that collaboration is a soft skill and a signific...

    7 MIN READ

    Emily James

    The Impact and Influence of Customer Salience

    The Customer Salience Summit 2025 started with FlexMR's CEO Paul Hudson saying that insight experts need to "challenge everything we do in our everyday work" if we are to have a chance at affecting ch...

    10 MIN READ

    Emily James

    A Road Map for Customer-Led Transformation

    What does it mean to be truly customer-led?

    15 MIN READ

    Emily James

    3 Target Objectives for Customer Salience Strategies

    Objectives make the business world go round. Every stakeholder and team member from the very top of the C-suite to the background-working and customer-facing staff understand that they work towards ac...

    7 MIN READ

    Emily James

    How to Shift Businesses into the Customer-Centric Mi...

    Okay, I acknowledge that, if we think about it in terms of the individuals that make up a business, getting the entire business on board with Customer Salience or customer centricity might sound like ...

    7 MIN READ

    Emily James

    4 Practical Examples of Customer Centricity & Sa...

    It is all well and good, asking businesses to consider becoming customer-centric or customer salient or pitching Customer Salience strategies that could sustainably futureproof the business. But to re...

    8 MIN READ

    Emily James

    The Contemporary Guide to Customer Centricity & ...

    How well do you know your customers?

    19 MIN READ

    Emily James

    Using Customer Research to Reform Research Processes

    Customer research is a concept all insight experts are familiar with, have to be familiar with to be good researchers in our industry. We understand that customer research is vital to informing succes...

    7 MIN READ

    Emily James

    Understanding Customer Centricity: An Introductory G...

    In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the customer at the heart of their operations. This strategic orie...

    17 MIN READ

    Emily James

    Mind the Gap: The Lost Pillar of Market Orientation

    FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...

    9 MIN READ

    Emily James