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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 18 June
Correlation analysis is a technique that is frequently used in market research, but is also vulnerable to misuse if not understood or applied correctly.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 31 May
The average survey response rate is typically around 30%. But what is an average response rate, and what factors determine the response rate of a survey?
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Tags: Survey Panel Market Research Customer Experience

Posted by Emily James on 03 May
Each brand has their own dedicated consumer tribe, predominantly made up of their own loyal customer base. The insights this tribe holds are game-changing.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 25 April
When taking advantage of the largest online community in the world, how do brands fit social media intelligence methods into active research schedules?
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 15 April
In order to build the best market research experience, it is good to know what types of market research methods there are available. This article compiles 15 different market research methods in order to provide a comprehensive overview of the options available.
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Tags: Creative Qual Tools Panel Tools Market Research