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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 27 June
While companies gain access to an increasing volume of data, consumers are growing more concerned over how their data is being used. In this article, we examine how to bridge the divide and start building consumer trust in your brand's use of personal data.
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Tags: Market Research Research in Society

Posted by Emily James on 27 June
Creating a brief is one of the most important initiating steps for market research, as it provides the necessary information that researchers need to understand your needs as much as you do yourself. Find out how to write the perfect brief (and download our free template) here.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 25 June
The interpretation of market research is distorted based on a person's profession, biased due to how they understand market research and what they use market research for.
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Emily James on 18 June
Correlation analysis is a technique that is frequently used in market research, but is also vulnerable to misuse if not understood or applied correctly.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 31 May
The average survey response rate is typically around 30%. But what is an average response rate, and what factors determine the response rate of a survey?
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Tags: Survey Panel Market Research Customer Experience