<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 03 April
Customer experience is a continuously evolving entity, so the current CX trends will fade out in a couple of years, evolving into newer versions that fit with the customer needs of the time. So here are ten emerging trends that will shape the customer experience in the next few years.
Continue Reading

Tags: Insight Innovation Customer Experience Business Strategy

Posted by Emily James on 20 March
With the world of market research on the brink of a new technological boom, it is easy to forget the tremendous impact of the humble video - how can videos enhance the market research experience for researchers, participants, and stakeholders?
Continue Reading

Tags: NPD Community Website Development Employee Engagement

Posted by Emily James on 10 March
The term ‘customer centricity’ is pretty self-explanatory in theory - but practically, putting customer centricity into action will drastically change your business in the most intricate of ways from the bottom-up.
Continue Reading

Tags: Insight Innovation Customer Experience Business Strategy

Posted by Emily James on 17 February
Short answer: yes! But why? Simply put, voice of customer analysis is the core of market research, and the process from which valuable insights are generated, insights that could be the key to helping companies revolutionise their industry.
Continue Reading

Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 31 January
From collaborative insights and a customer-centric organisational culture, the power of customer communities is endless... if you know how to make them work for you. This article details how customer communities can and are capable of transforming whole industries.
Continue Reading

Tags: NPD Community Community Panel Business Strategy