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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Dr Katharine Johnson on 10 May
Bias is everywhere, and most of the time unavoidable. However, in market research unbiased objective insights are the best, so how can we eliminate bias within the research experience?
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Tags: Community Panel Insight Innovation Market Research

Posted by Dr Katharine Johnson on 05 November
Through technological advancement, Emoji's, Stickers and GIFs are now an integral part of language, with many people preferring them over the written word when expressing themselves. However, with language becoming more visual, how can researchers decode them in order to gain valuable insights?
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Tags: Insight Innovation Market Research Research in Society

Posted by Dr Katharine Johnson on 03 September
Despite mobile internet usage surpassing that of desktop years ago, the % of participants who complete surveys via mobile remains notably low. Enter mobile-first survey design; a whole new world of agile, scale-able insight.
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Tags: Survey Panel Insight Innovation