How to Use Synthetic Data in Market Research
In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...
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As the market research industry continues to evolve, one of the most significant transformations is ...
In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...
Insight teams work with a range of individuals and departments across a business, and part of their job, whether it's part of the advert or not, is to manage stakeholder needs and expectations of rese...
Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ...
Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ...
Determining the correct methodology to use when faced with a research question can be daunting. There are many options to choose from, and often, researchers resort to a standard survey, but what if t...
With market research companies being voted 6th in a 2018 Global Business Research Network (GBRN) trust survey across 11 different business sectors, it is imperative that market researchers ensure that...
Emoji’s, Stickers and GIFs have been around for some time now and whether we like it or not, their use is becoming more frequent and popular. However, do we actually understand them, does everyone int...
It is estimated that over 5 billion people worldwide will be mobile phone users by 2019 (Statistica, 2018) and this gives us, in the market research industry, incredible scope to gain high-quality sca...