--- title: Blog | FlexMR | Dr Katharine Johnson description: As Client Success Manager for FlexMR, Katharine helps our clients the most out of investments and achieve strategic goals. --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Get Your Score](https://resources.flexmr.net/insights-empowerment-calculator) - ![MRX Lab Podcast](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_podcast.png) The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less. [Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) / 6 MIN READ ## Participatory Approaches to Customer Closeness: Exploring Co-Design Labs in Insight #### Dr Katharine Johnson # [Participatory Approaches to Customer Closeness: Ex...](https://blog.flexmr.net/participatory-customer-closeness) Most research still treats customers the way it did twenty years ago: as people we study, not people... [Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [Participatory Approaches to Customer Closeness: Expl...](https://blog.flexmr.net/participatory-customer-closeness) Most research still treats customers the way it did twenty years ago: as people we study, not people we build with. We send the survey, run the focus group, watch the usability session, then take what... [Continue reading](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson ### [How to Use Synthetic Data in Market Research](https://blog.flexmr.net/how-to-use-synthetic-data-in-market-research) In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro... [Continue reading](https://blog.flexmr.net/how-to-use-synthetic-data-in-market-research) 9 MIN READ #### Dr Katharine Johnson ### [Managing Stakeholder Expectations in Market Research](https://blog.flexmr.net/manage-stakeholder-expectations-during-research) Insight teams work with a range of individuals and departments across a business, and part of their job, whether it's part of the advert or not, is to manage stakeholder needs and expectations of rese... [Continue reading](https://blog.flexmr.net/manage-stakeholder-expectations-during-research) 9 MIN READ #### Dr Katharine Johnson ### [4 Common Insight Platform Challenges and How to Over...](https://blog.flexmr.net/insight-platform-challenges) Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ... [Continue reading](https://blog.flexmr.net/insight-platform-challenges) 8 MIN READ #### Dr Katharine Johnson ### [9 Signs of a Good Client-Agency Relationship](https://blog.flexmr.net/9-signs-good-client-agency-relationship) Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ... [Continue reading](https://blog.flexmr.net/9-signs-good-client-agency-relationship) 7 MIN READ #### Dr Katharine Johnson ### [Videos, Images, Numbers, Text: Blending Data Formats...](https://blog.flexmr.net/blend-data-formats-to-drive-decisions) Determining the correct methodology to use when faced with a research question can be daunting. There are many options to choose from, and often, researchers resort to a standard survey, but what if t... [Continue reading](https://blog.flexmr.net/blend-data-formats-to-drive-decisions) 6 MIN READ #### Dr Katharine Johnson ### [6 Steps to Eliminating Bias from your Insight Platfo...](https://blog.flexmr.net/eliminating-bias-in-six-steps) With market research companies being voted 6th in a 2018 Global Business Research Network (GBRN) trust survey across 11 different business sectors, it is imperative that market researchers ensure that... [Continue reading](https://blog.flexmr.net/eliminating-bias-in-six-steps) 8 MIN READ #### Dr Katharine Johnson ### [Emoji's, Stickers & GIFs: Decoding Complex Visua...](https://blog.flexmr.net/emojis-stickers-gifs-decoding-visual-responses) Emoji’s, Stickers and GIFs have been around for some time now and whether we like it or not, their use is becoming more frequent and popular. However, do we actually understand them, does everyone int... [Continue reading](https://blog.flexmr.net/emojis-stickers-gifs-decoding-visual-responses) 8 MIN READ #### Dr Katharine Johnson ### [Mobile-First Survey Design: Getting It Right](https://blog.flexmr.net/mobile-first-survey-design-getting-it-right) It is estimated that over 5 billion people worldwide will be mobile phone users by 2019 (Statistica, 2018) and this gives us, in the market research industry, incredible scope to gain high-quality sca... [Continue reading](https://blog.flexmr.net/mobile-first-survey-design-getting-it-right) 6 MIN READ #### Dr Katharine Johnson ![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg) - [Home](https://www.flexmr.net/) - [Contact Us](https://www.flexmr.net/contact/) - [Privacy Policy](https://www.flexmr.net/legal/privacy/) - [Cookie Policy](https://www.flexmr.net/legal/cookies/) - [Terms of Use](https://www.flexmr.net/legal/terms-of-use/) [Follow us on Facebook](https://www.facebook.com/flexmr/) [Follow us on Twitter](https://twitter.com/_flexmr) [Follow us on LinkedIn](https://www.linkedin.com/company/flexmr) [Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch) [![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition) [![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/) [![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://blog.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060) © FlexMR 2021. 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