9 MIN READ

How to Use Synthetic Data in Market Research

Dr Katharine Johnson

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    How to Use Synthetic Data in Market Research

    In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...

    9 MIN READ

    Dr Katharine Johnson

    Managing Stakeholder Expectations in Market Research

    Insight teams work with a range of individuals and departments across a business, and part of their job, whether it's part of the advert or not, is to manage stakeholder needs and expectations of rese...

    9 MIN READ

    Dr Katharine Johnson

    4 Common Insight Platform Challenges and How to Over...

    Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ...

    8 MIN READ

    Dr Katharine Johnson

    9 Signs of a Good Client-Agency Relationship

    Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ...

    7 MIN READ

    Dr Katharine Johnson

    Videos, Images, Numbers, Text: Blending Data Formats...

    Determining the correct methodology to use when faced with a research question can be daunting. There are many options to choose from, and often, researchers resort to a standard survey, but what if t...

    6 MIN READ

    Dr Katharine Johnson

    6 Steps to Eliminating Bias from your Insight Platfo...

    With market research companies being voted 6th in a 2018 Global Business Research Network (GBRN) trust survey across 11 different business sectors, it is imperative that market researchers ensure that...

    8 MIN READ

    Dr Katharine Johnson

    Emoji's, Stickers & GIFs: Decoding Complex Visua...

    Emoji’s, Stickers and GIFs have been around for some time now and whether we like it or not, their use is becoming more frequent and popular. However, do we actually understand them, does everyone int...

    8 MIN READ

    Dr Katharine Johnson

    Mobile-First Survey Design: Getting It Right

    It is estimated that over 5 billion people worldwide will be mobile phone users by 2019 (Statistica, 2018) and this gives us, in the market research industry, incredible scope to gain high-quality sca...

    6 MIN READ

    Dr Katharine Johnson