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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Dr Katharine Johnson on 05 November
Through technological advancement, Emoji's, Stickers and GIFs are now an integral part of language, with many people preferring them over the written word when expressing themselves. However, with language becoming more visual, how can researchers decode them in order to gain valuable insights?
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Tags: Research in Society Insight Innovation Market Research

Posted by Dr Katharine Johnson on 03 September
Despite mobile internet usage surpassing that of desktop years ago, the % of participants who complete surveys via mobile remains notably low. Enter mobile-first survey design; a whole new world of agile, scale-able insight.
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Tags: Insight Innovation Survey Panel