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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Dr Dorota Rewinska on 03 September
Gathering Big Qual online has many benefits, but often results in a lot of data. How do we overcome barriers such as this in order to effectively analyse Big Qual and gain the important relevant insight?
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Tags: Insight Innovation Community Panel

Posted by Dr Dorota Rewinska on 31 August
Considering adding crowdsourcing to your market research toolkit but not sure when to apply it? Or whether it's even sound as a methodology? Pros, cons and use cases discussed.
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Tags: Insight Innovation NPD Community Market Research

Posted by Dr Dorota Rewinska on 31 August
Behind B2C insight doors the world over there is a feeling that real-time consumer research (via mobile) is a competitive edge must, but is it? We put real-time and reflective consumer research techniques under the microscope.
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Tags: Shopper Behaviour Insight Innovation

Posted by Dr Dorota Rewinska on 31 August
The pros and cons of the two online live chat focus group approaches discussed plus advice on which one to choose for your market research project.
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Tags: Focus Group Tools Shopper Behaviour

Posted by Dr Dorota Rewinska on 31 August
Discover 6 creative digital ethnographic methodologies as well as how to apply them in your market research projects.
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Tags: Diary Tools Insight Innovation Market Research