7 MIN READ

Customers, Consumers & Shoppers: What's the Difference?

Dr Dorota Crockford

5 Design Principles To Enhance Your Market Researc...

Design is something we all use, whether consciously or unconsciously in the insights industry. Desig...

8 MIN READ

Sophie Grieve-Williams

    Customers, Consumers & Shoppers: What's the Diff...

    If you are working in a customer-focused environment you might have come across three terms: customer, consumer and a shopper. If you ever wondered what the difference is and what impact this might ha...

    7 MIN READ

    Dr Dorota Crockford

    The Value of Customer Research: Why the Customer is ...

    Wouldn’t it be nice if it didn’t matter what customers thought about a product and sales would continue to grow anyway? Or if a business could increase the prices of their products without a drop in s...

    4 MIN READ

    Dr Dorota Crockford

    How to Overcome Key Stakeholder Challenges in Market...

    Embedding market research within the business is not as easy as it sounds. Asking customers their opinion and putting a summary together of what they say is not enough for the feedback to be noticed. ...

    5 MIN READ

    Dr Dorota Crockford

    Innovation and Market Research: A Balance Between Ri...

    Does your business have competitive advantage that ensures a strong position in the market and can you keep it? This is one of those questions that can give a business person nightmares, but at the sa...

    5 MIN READ

    Dr Dorota Crockford