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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Dr Dorota Crockford on 31 August
Dorota Rewinska discusses 3 creative research methodologies that can be used to unearth the unrecognised needs of our customers.
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Tags: Diary Tools Shopper Behaviour Business Strategy

Posted by Dr Dorota Crockford on 31 August
Market research has undergone a huge amount of change across the past 15 years. In that time, a number of new types of research agency have disrupted traditional models - these are 5 of the most prominent.
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Tags: Insight Innovation Business Strategy

Posted by Dr Dorota Crockford on 31 August
Do you know who is invested in the research projects you undertake? These are 5 of the key stakeholders in any long term market research effort that are often overlooked.
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Tags: Market Research Business Strategy

Posted by Dr Dorota Crockford on 30 August
Conjoint analysis is a powerful analysis tool. Find out how it can be used to help understand the decision making process, develop new products and even set organisational objectives.
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Tags: Survey Tools Market Research

Posted by Dr Dorota Crockford on 30 August
Customers, consumers and shoppers are three terms that are often used interchangeably. There is, however, an important difference - one that can make all the difference to your marketing strategy.
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Tags: Customer Experience Business Strategy