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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Dr Dorota Crockford on 06 June
Reciprocating participant engagement means having a two-way conversation, participants aren't just providing data, they're understanding what impact that data is having on the brand. It is a simple consideration that has a significant impact on the current and future research experiences.
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Tags: Community Panel Market Research Customer Experience

Posted by Dr Dorota Crockford on 03 September
Gathering Big Qual online has many benefits, but often results in a lot of data. How do we overcome barriers such as this in order to effectively analyse Big Qual and gain the important relevant insight?
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Tags: Community Panel Insight Innovation

Posted by Dr Dorota Crockford on 31 August
Considering adding crowdsourcing to your market research toolkit but not sure when to apply it? Or whether it's even sound as a methodology? Pros, cons and use cases discussed.
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Tags: NPD Community Insight Innovation Market Research

Posted by Dr Dorota Crockford on 31 August
Behind B2C insight doors the world over there is a feeling that real-time consumer research (via mobile) is a competitive edge must, but is it? We put real-time and reflective consumer research techniques under the microscope.
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Tags: Shopper Behaviour Insight Innovation

Posted by Dr Dorota Crockford on 31 August
The pros and cons of the two online live chat focus group approaches discussed plus advice on which one to choose for your market research project.
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Tags: Shopper Behaviour Focus Group Tools