--- title: Blog | FlexMR | Dr Dorota Crockford description: Dorota is Chief Research Officer for FlexMR, taking responsibility for team growth and the delivery of operational success. --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Research Methods](https://blog.flexmr.net/topic/research-methods) / - [Practical Application](https://blog.flexmr.net/topic/practical-application) / 6 MIN READ ## The Importance of Reciprocity in Participant Engagement #### Dr Dorota Crockford # [Participatory Approaches to Customer Closeness: Ex...](https://blog.flexmr.net/participatory-customer-closeness) Most research still treats customers the way it did twenty years ago: as people we study, not people... [Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [The Importance of Reciprocity in Participant Engagem...](https://blog.flexmr.net/reciprocating-participant-engagement) Have you ever rung someone and you could hear them, but they couldn’t hear you? How did you feel? Disappointed? Frustrated or surprised maybe, that the other side couldn’t participate in the conversat... [Continue reading](https://blog.flexmr.net/reciprocating-participant-engagement) 6 MIN READ #### Dr Dorota Crockford ### [Overcoming the Barriers to Effectively Analysing Big...](https://blog.flexmr.net/overcoming-barriers-effectively-analysing-big-qual) Gathering big qual online has many benefits and often results in lots of data for a couple of reasons. Firstly, the anonymity of online qual encourages participants to open up and share more detail wi... [Continue reading](https://blog.flexmr.net/overcoming-barriers-effectively-analysing-big-qual) 5 MIN READ #### Dr Dorota Crockford ### [Pros and Cons of Crowdsourcing as a Market Research ...](https://blog.flexmr.net/crowdsourcing-market-research-methodology) RMSresults.com defines crowdsourcing as, ‘the act of outsourcing tasks, traditionally performed by staff or contractors, to a large group of people or crowd’. Businesses use it for a variety of reason... [Continue reading](https://blog.flexmr.net/crowdsourcing-market-research-methodology) 5 MIN READ #### Dr Dorota Crockford ### [Real-Time Consumer Research vs. Reflective Consumer ...](https://blog.flexmr.net/real-time-consumer-research-vs-reflective-consumer-research) Before answering this question, let’s have a quick look at what consumers are up to these days… [Continue reading](https://blog.flexmr.net/real-time-consumer-research-vs-reflective-consumer-research) 8 MIN READ #### Dr Dorota Crockford ### [Digital Database: Webcam vs. Text-Based Focus Groups](https://blog.flexmr.net/digital-database-webcam-vs-text-based-focus-groups) The Business Dictionary defines a focus group as 'a small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus ... [Continue reading](https://blog.flexmr.net/digital-database-webcam-vs-text-based-focus-groups) 5 MIN READ #### Dr Dorota Crockford ### [6 Creative Examples of Ethnographic Research in Acti...](https://blog.flexmr.net/creative-examples-of-ethnographic-research) Harvard Business Review defines ethnography as a “branch of anthropology that involves trying to understand how people live their lives.” For the purposes of market research, ethnography is an indirec... [Continue reading](https://blog.flexmr.net/creative-examples-of-ethnographic-research) 5 MIN READ #### Dr Dorota Crockford ### [Uncovering Latent Needs Through Consumer Diaries](https://blog.flexmr.net/latent-needs-diaries) It would be so nice if everyone knew exactly what they needed. It would certainly make buying Christmas presents easier! However, many of us can’t quite explain what it is that we need, or want, and t... [Continue reading](https://blog.flexmr.net/latent-needs-diaries) 5 MIN READ #### Dr Dorota Crockford ### [Disrupting Research: 5 Innovative Types of Market Re...](https://blog.flexmr.net/innovative-research-agencies) Many industries have witnessed disruptions caused by the emergence of digital tools. Unsurprisingly, market research is no exception. In particular, market research disruption is the result of the eme... [Continue reading](https://blog.flexmr.net/innovative-research-agencies) 5 MIN READ #### Dr Dorota Crockford ### [The 5 Key Stakeholders in Any Long-Term Research Pro...](https://blog.flexmr.net/long-term-research-stakeholders) Every market research project is different. By extension, each project requires the attention of different stakeholders within an organisation. This could make any project seem rather overwhelming fro... [Continue reading](https://blog.flexmr.net/long-term-research-stakeholders) 6 MIN READ #### Dr Dorota Crockford ### [3 Ways to Use Conjoint Analysis in Market Research](https://blog.flexmr.net/conjoint-market-research) The term ‘conjoint’ is described simply as “pertaining to or formed by two or more in combination.” This, in my opinion, is a very good summary of what conjoint analysis is and what it is most useful ... [Continue reading](https://blog.flexmr.net/conjoint-market-research) 6 MIN READ #### Dr Dorota Crockford ![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg) - [Home](https://www.flexmr.net/) - [Contact Us](https://www.flexmr.net/contact/) - [Privacy Policy](https://www.flexmr.net/legal/privacy/) - [Cookie Policy](https://www.flexmr.net/legal/cookies/) - [Terms of Use](https://www.flexmr.net/legal/terms-of-use/) [Follow us on Facebook](https://www.facebook.com/flexmr/) [Follow us on Twitter](https://twitter.com/_flexmr) [Follow us on LinkedIn](https://www.linkedin.com/company/flexmr) [Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch) [![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition) [![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/) [![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://blog.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060) © FlexMR 2021. 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