10 MIN READ

Synthetic Data: What the AI Frontier Means for Market Research

Chris Martin

Market Research Live: Room 101

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminar...

9 MIN READ

Emily James

    Synthetic Data: What the AI Frontier Means for Marke...

    Since late 2023, when the buzz of generative AI promise reached its initial peak, a fascinating debate has been taking place within the insight industry. One that has worried just as many researchers ...

    10 MIN READ

    Chris Martin

    Ad Testing Survey Template and Questions

    Advertising has been an integral part of business strategy for centuries. From the earliest newspaper ads to today's digital campaigns, companies have relied on advertising to connect with their targe...

    9 MIN READ

    Chris Martin

    Retail Journey Evaluation Survey Template and Questi...

    In the ever-evolving landscape of retail, understanding customer experiences has become a pivotal factor in achieving success. Retail journey evaluation surveys have emerged as a potent tool for busin...

    9 MIN READ

    Chris Martin

    Net Promoter Score (NPS) Template and Questions

    In the modern market-oriented organisation, understanding customer sentiment and loyalty has become a cornerstone of success. One of the most prominent tools that emerged to measure this aspect is the...

    8 MIN READ

    Chris Martin

    Employee Exit Survey Template and Questions

    An employee exit survey is used to gather feedback and insights from departing employees about their experiences, reasons for leaving, and suggestions for improvement. It serves as a valuable source o...

    7 MIN READ

    Chris Martin

    Customer Service Feedback Survey Template

    A customer service feedback survey is a structured research tool used to gather valuable insights, opinions, and experiences from customers regarding the quality of a service touchpoint. These surveys...

    9 MIN READ

    Chris Martin

    Market Research Recruitment Screener Survey Template

    A market research recruitment screener is a questionnaire used to identify and select potential participants for a market research study, panel or community. A screener is typically a set of questions...

    7 MIN READ

    Chris Martin

    Customer Satisfaction (CSAT) Survey Template

    A customer satisfaction (CSAT) survey is a structured questionnaire or feedback mechanism designed to assess the level of satisfaction or dissatisfaction that customers have with your products, servic...

    10 MIN READ

    Chris Martin

    How to Combine Qualitative and Quantitative Research

    Research serves as a crucial tool for expanding our knowledge and understanding of various phenomena in the world. Qualitative and quantitative research are two distinct approaches that have tradition...

    8 MIN READ

    Chris Martin

    What are Emerging and Challenger Brands?

    An emerging brand, also known as a challenger brand, is one with ambitions larger than the resources it has access to. These brands compete with established, dominant brands and niche alternatives wit...

    8 MIN READ

    Chris Martin