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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 20 June
In an interactive session at MRMW 19, FlexMR CEO Paul Hudson challenged researchers to consider the often unspoken impact software developers and the tech industry have on modern research experiences - and how the two groups can find shared ground for better communication.
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Tags: Market Research Business Strategy Event Summary

Posted by Christopher Martin on 19 June
On the second day of MRMW EU, topics ranged from inspiring case studies, new methodologies, challenging questions for the industry and more. But the theme that connected them all was the role of technology in transfering and facilitating knowledge.
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Tags: Market Research Business Strategy Event Summary

Posted by Christopher Martin on 18 June
A brief overview of the topics and themes that arose from the first day of MRMW EU 2019. Summarised under the umbrella of technology as an enabler, presentations covered automation, voice, blockchain, neuroscience and more.
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Tags: Market Research Business Strategy Event Summary

Posted by Christopher Martin on 31 May
The podcast revolution shows no signs of slowing down, so here we list the top ten best podcasts for market research and insight professionals - produced and hosted by insight industry professionals.
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Tags: Market Research Business Strategy

Posted by Christopher Martin on 23 May
Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks.
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Tags: Community Tools Community Panel Market Research Customer Experience