<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 04 March
Business decision-makers often favour quantitative analysis over qualitative experience. By using these six tactics, you can build the case for compelling qual.
Continue Reading

Tags: Creative Qual Tools Market Research

Posted by Christopher Martin on 19 October
Brand is a fickle thing. And consumer perceptions can be heavily influenced by internal assumptions. Here's how to evaluate and positively influence internal jugements on the subject.
Continue Reading

Tags: Employee Engagement Business Strategy

Posted by Christopher Martin on 12 October
A combination of analogue and digital solutions are required to drive insights engagement in professional environments where attention is divided by an increasing number of metrics.
Continue Reading

Tags: Insight Innovation Market Research Employee Engagement

Posted by Christopher Martin on 29 September
Should research teams and agencies attempt digital transformation, or is there a different approach? While transformation is a hot topic, integration may offer the best of both digital & analogue methods.
Continue Reading

Tags: Insight Innovation Market Research Research in Society

Posted by Christopher Martin on 15 September
To win over the hearts and minds of decision makers, researchers need both a compelling narrative and the right technology to ensure it is presented in an impactful way.
Continue Reading

Tags: Community Tools Market Research Business Strategy