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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 03 September
Making good decisions is an integral part of a successful business. What are the impacts of incorporating qual and quant data into the decision-making processes, and how can this be done?
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Tags: Insight Innovation

Posted by Christopher Martin on 31 August
Artificial intelligence is poised to have a revolutionary impact on the market research and insights industry. While there are limited of the technology in use today, the surface of possibilities has barely been scratched.
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Tags: Community Panel Insight Innovation Market Research

Posted by Christopher Martin on 31 August
As an integral part of your business strategy, the health and relevancy of your market research strategy is key to both B2C and B2B success. Ensure it's continued excellence with this 4 step process.
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Tags: Business Strategy Market Research

Posted by Christopher Martin on 31 August
Thinking of ditching your market research agency? Victoria Stott discusses the pros and cons of ditching, sticking and switching.
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Tags: Shopper Behaviour Customer Satisfaction Insight Innovation

Posted by Christopher Martin on 31 August
By 2026 the wearable market is set to be worth $150+ billion. We discuss the market research and passive data collection opportunities this booming market presents.
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Tags: Innovation Shopper Behaviour