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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 05 November
Over 50 years since it's initial conception, we reflect back on Edward de Bono's L Game and what it can teach both business leaders and researchers about the role of insight in strategic decision making.
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Tags: Market Research Business Strategy

Posted by Christopher Martin on 25 October
We all have a personal brand; we just call it a reputation. But what can we do to take control of that brand, and how can we leverage it to build a sucessful career in insights?
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Tags: Market Research Business Strategy

Posted by Christopher Martin on 20 June
In an interactive session at MRMW 19, FlexMR CEO Paul Hudson challenged researchers to consider the often unspoken impact software developers and the tech industry have on modern research experiences - and how the two groups can find shared ground for better communication.
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Tags: Market Research Business Strategy Event Summary

Posted by Christopher Martin on 19 June
On the second day of MRMW EU, topics ranged from inspiring case studies, new methodologies, challenging questions for the industry and more. But the theme that connected them all was the role of technology in transfering and facilitating knowledge.
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Tags: Market Research Business Strategy Event Summary

Posted by Christopher Martin on 18 June
A brief overview of the topics and themes that arose from the first day of MRMW EU 2019. Summarised under the umbrella of technology as an enabler, presentations covered automation, voice, blockchain, neuroscience and more.
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Tags: Market Research Business Strategy Event Summary