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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 19 October
Brand is a fickle thing. And consumer perceptions can be heavily influenced by internal assumptions. Here's how to evaluate and positively influence internal jugements on the subject.
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Tags: Employee Engagement Business Strategy

Posted by Christopher Martin on 12 October
A combination of analogue and digital solutions are required to drive insights engagement in professional environments where attention is divided by an increasing number of metrics.
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Christopher Martin on 29 September
Should research teams and agencies attempt digital transformation, or is there a different approach? While transformation is a hot topic, integration may offer the best of both digital & analogue methods.
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Tags: Insight Innovation Market Research Research in Society

Posted by Christopher Martin on 15 September
To win over the hearts and minds of decision makers, researchers need both a compelling narrative and the right technology to ensure it is presented in an impactful way.
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Tags: Community Tools Market Research Business Strategy

Posted by Christopher Martin on 07 September
What makes insights stand out? How do we get decision makers pay attention to what our data is saying? Here are some key pointers from the study of advertising effectiveness.
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Tags: Creative Qual Tools Market Research Business Strategy