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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 07 February
Agile methodologies have revolutionised how IT and development team operate. Now they're being adoped by market research pros - but what skills should agile insight teams to give themselves the best chance of success?
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Tags: Agile Market Research Business Strategy

Posted by Christopher Martin on 24 January
Better products, more efficient operations and superior service are no longer competitive advantages - they are the cost of doing business. Today, understanding customers is what gives companies an edge. Here's how to build a successful customer insights team that will do just that.
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Tags: Market Research Customer Experience Business Strategy

Posted by Christopher Martin on 05 November
Over 50 years since it's initial conception, we reflect back on Edward de Bono's L Game and what it can teach both business leaders and researchers about the role of insight in strategic decision making.
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Tags: Market Research Business Strategy

Posted by Christopher Martin on 25 October
We all have a personal brand; we just call it a reputation. But what can we do to take control of that brand, and how can we leverage it to build a sucessful career in insights?
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Tags: Market Research Business Strategy

Posted by Christopher Martin on 20 June
In an interactive session at MRMW 19, FlexMR CEO Paul Hudson challenged researchers to consider the often unspoken impact software developers and the tech industry have on modern research experiences - and how the two groups can find shared ground for better communication.
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Tags: Market Research Business Strategy Event Summary