2 MIN READ

10 Must Know Millennial Marketing Myths

Chris Martin

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    10 Must Know Millennial Marketing Myths

    Despite their rampant popularity among marketers & business leaders, much is still unknown (or worse, misunderstood) about the Millennial generation. Typically characterised as a lazy, narcissisti...

    2 MIN READ

    Chris Martin

    Who are Generation Z & Why do They Matter?

    Over the course of the past few years, marketers, policy makers and businesses have moved on from their obsession with Millennials. Now, there is a new cohort on the scene. Those born between the turn...

    7 MIN READ

    Chris Martin

    Online Scrapbooking: What Researchers Can Learn from...

    This year, the popular image-based networking site Pinterest celebrated its fifth birthday. Over five years of operation, the site has grown from 5,000 to over 70 million users. This is, in part, beca...

    5 MIN READ

    Chris Martin

    8 Quick and Easy Ways to Optimise Your Online Survey...

    Online surveys are a staple of the market research industry. According to the 2015 Quirk’s Corporate Research Report (CRR), online surveys are the most popular research method with approximately 95% o...

    6 MIN READ

    Chris Martin

    Online Market Research - The Past, Present and Futur...

    The history of market research, the predecessor to online research, is complex and differs vastly depending on who you ask. According to Lawrence Lockley, author of Notes on the History of Marketing R...

    6 MIN READ

    Chris Martin

    5 Steps to Keeping Research Participant Data Secure

    Data security is a top priority for many businesses, but in particular market research firms. The data we collect is valuable to our clients, but even more valuable to our participants. We have a resp...

    6 MIN READ

    Chris Martin

    10 Questions to Ask Your Online Research Provider

    Selecting the right market research partner is a crucial decision. It is one that will help determine whether or not your research project will be a success and make a positive impact on the business....

    6 MIN READ

    Chris Martin

    5 Ways Qualitative Research Can Complement Big Data

    Big Data is one of the most popular buzzwords in business. If you were to believe the social media hype, you might be forgiven for thinking that it holds the solution to every marketing problem in the...

    5 MIN READ

    Chris Martin

    What the Unsolved Mystery of Language Can Teach Rese...

    Market research relies on language – it forms the basis of mutual understanding between researcher and participant. But, more than that, it provides meaning to qualitative research. Well-expressed emo...

    5 MIN READ

    Chris Martin

    4 Types of Communities to Improve Customer Insight

    The term market research online community (or MROC for short) was originally coined by Forrester Research in their 2008 report ‘Will Web 2.0 Transform Market Research’. Since then, online research com...

    5 MIN READ

    Chris Martin