8 MIN READ

How to Write a Market Research Plan (+ Free Template)

Chris Martin

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    How to Write a Market Research Plan (+ Free Template...

    A market research plan, similar to a brief, is a vital document that details important information about your market research project. Though it is often an overlooked step of the market research proc...

    8 MIN READ

    Chris Martin

    In-House Insight vs. Research Agencies: Which is Bes...

    It’s that age old debate; which approach should you take to ensure maximum insight is gained from your market research project? Do you use an in-house insight team or employ an independent market rese...

    4 MIN READ

    Chris Martin

    Rethinking Agency Relationships: A Roadmap to Resear...

    The relationship between market research buyers and suppliers has always been notoriously tough to manage. Some of the existing tensions are highlighted in the 2016 Q1-Q2 GRIT report. From agency frus...

    3 MIN READ

    Chris Martin

    What is Brand Strategy? Defining and Building Your B...

    Brand strategy, by definition, is a long term inter-departmental plan for a brand to achieve specific, pre-defined goals. A successful brand strategy must be well-designed and executed across all busi...

    7 MIN READ

    Chris Martin

    Market Research vs. Data Science: What's the Differe...

    Data science is an interdisciplinary field which involves analysing raw information (both structured and unstructured) to find statistical insight that informs business decisions. To those in market r...

    3 MIN READ

    Chris Martin

    The 25 Best Social Media Monitoring Tools of 2016

    Market research is a versatile tool. Its applications range from positioning new businesses to recording customer satisfaction, uncovering latent needs and even prioritising budgets. But the one area ...

    12 MIN READ

    Chris Martin

    A.I. in Market Research: What it Means to be Human

    AI (or artificial intelligence) is a staple of dystopian science-fiction, so much so that it’s almost become cliché. Even the mention of AI conjures images of oppressive robot overlords single-mindedl...

    6 MIN READ

    Chris Martin

    Triangulation: Beating the Bias

    In its simplest form, Triangulation means using more than one research discipline/ methodology in order to eliminate as much bias as possible.

    5 MIN READ

    Chris Martin

    6 Steps to Integrating Big Data & Market Researc...

    Big data and market research are two information gathering tools that businesses must employ to succeed in the modern age. In terms of how they function within an organisation, there are two main scho...

    2 MIN READ

    Chris Martin

    The Quantitative Research Confidence Interval Calcul...

    One of the most misunderstood concepts of quantitative research is the confidence interval. However, it is a crucial step in finding out whether or not your survey results confirm your original hypoth...

    5 MIN READ

    Chris Martin