8 MIN READ

The 2018 Christmas Consumer Barometer

Chris Martin

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    The 2018 Christmas Consumer Barometer

    Every year, we use our online insight platform to access to UK consumers and dig beneath the surface of Christmas and take the pulse of the nation. We look at a broad range of topics, including shoppi...

    8 MIN READ

    Chris Martin

    Informing Decisions Through Qualitative and Quantita...

    As I return to the research and insights industry, I notice that a lot has changed in my brief 18 month hiatus. A surprising amount of change. New tools, platforms and technological advancements are a...

    6 MIN READ

    Chris Martin

    The Impact of Artificial Intelligence in Market Rese...

    To understand the impact that artificial intelligence (AI) will have on market research, it is first important to be clear about what exactly AI is and what it is not. Artificial intelligence is the i...

    8 MIN READ

    Chris Martin

    How to Evaluate and Refine Your Market Research Stra...

    Often a market research strategy sits within the larger context of a business’/organisations’ strategy.

    5 MIN READ

    Chris Martin

    5 Reasons to Ditch your Market Research Agency Today

    1. DIY Survey Tools - They’re Cheap - What’s Not to Love? The Internet provides market research resources that 15 years ago you could only dream about, so why not use them? Why would you pay a market ...

    7 MIN READ

    Chris Martin

    Wearable Devices: Research Boon or Bust?

    As a parent of a child with type 1 diabetes I fully embrace any advancement in the wearable technologies market. Thanks to advances in recent years, I am able to track my daughter’s blood glucose leve...

    7 MIN READ

    Chris Martin

    The Anatomy of the Perfect Market Research Project

    What makes the perfect market research project? In truth, there may be no such thing. But there are certainly some steps you can take to make your research more effective, and it starts at the very be...

    2 MIN READ

    Chris Martin

    How to Combine Qual & Quant Research to Create B...

    Gone are the days of purist approaches to research, when single methodologies were recommended as a solution to your business/research objectives. These days you’ll struggle to find a research agency ...

    5 MIN READ

    Chris Martin

    The 5 Pillars of Agile Insight Generation

    What makes market research agile? It is a question that has been endlessly debated over the past few years. Since the concept of agile methodologies (or philosophies - depending on who you talk to) ha...

    3 MIN READ

    Chris Martin

    Was Apple Founder Steve Jobs Right about Market Rese...

    Okay, I know what you’re thinking. Great – is this just another article about Steve Jobs’ opinion on business? It’s been done before, too many times. Even after death, the legacy of the famous Apple f...

    7 MIN READ

    Chris Martin