4 MIN READ

Best Practices for Online Customer Panels

Chris Martin

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Best Practices for Online Customer Panels

    An online panel is a managed survey system in which participants have agreed to provide feedback on products, services and perceptions. The concept is simple, however the implementation can be unique ...

    4 MIN READ

    Chris Martin

    6 Simple Steps to Lowering Online Drop Out Rates

    One of the single largest challenges researchers face is the dreaded dropout rate. Dropouts are participants that are present at the start of your research, but leave throughout. Generally, dropouts a...

    6 MIN READ

    Chris Martin

    6 Powerful Ways to Predict Customer Satisfaction

    McKinsey & Company describe the purpose of customer satisfaction in the words of Bruce Springsteen – “Sustaining an audience is hard, it demands a consistency of thought, of purpose and of action ...

    6 MIN READ

    Chris Martin

    The Secret to Understanding Customer Experience

    Customer experience (or CX as it is commonly referred to as) has slowly woven its way in to the modern marketer’s lexicon. It is now a broad all-encompassing term used to benchmark company performance...

    5 MIN READ

    Chris Martin

    Applying Market Research to Higher Education Course ...

    Developing a new course for your institution is a difficult and time consuming task. From designing the syllabus to the teaching materials, course policies and structure – it can seem overwhelming at ...

    5 MIN READ

    Chris Martin

    The Top 5 Market Research Trends of 2015

    This article is focused on the most prominent emerging technologies, methodologies and ideas we witnessed throughout 2015. To discover our most up-to-date industry analysis, take a look at The Top 6 T...

    6 MIN READ

    Chris Martin

    Discovering Latent Needs Through Creative Research

    Latent needs were famously described by the late, great business tycoon Henry Ford. Immortalised in the words “If I had asked people what they wanted, they would have asked for a faster horse” the con...

    5 MIN READ

    Chris Martin

    How to Effectively Evaluate Brands with Qual Researc...

    Quantitative research has a vast number of uses and in the internet era is widely available to businesses of virtually any size. However, the idea that brand evaluation can be conducted purely with qu...

    5 MIN READ

    Chris Martin

    Best Practices for Online Focus Groups

    Online focus groups are a dynamic, and interactive tool with significant benefits not provided by traditional focus groups. Also known as a live-chat focus group, these act as real time discussion are...

    5 MIN READ

    Chris Martin

    10 Free Online Consumer Research Tools

    Market research can be an expensive endeavour and we realise that not all companies are able to afford access to some of the more premium services available. Conducting your market research online is ...

    9 MIN READ

    Chris Martin