--- title: Blog | FlexMR | Charlotte Duff (2) description: Winner of the IIeX Europe Best New Speaker Award, Charlotte’s research and communication experience is invaluable to our clients. (2) --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Tech & Trends](https://blog.flexmr.net/topic/tech-trends) / 6 MIN READ ## Getting Your Research Participant Emails Delivered #### Charlotte Duff # [Participatory Approaches to Customer Closeness: Ex...](https://blog.flexmr.net/participatory-customer-closeness) Most research still treats customers the way it did twenty years ago: as people we study, not people... [Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [Getting Your Research Participant Emails Delivered](https://blog.flexmr.net/research-participant-emails-delivered) According to ReturnPath’s 2017 Deliverability Benchmark Report, roughly 20% of emails never make it to the recipient’s inbox – a scary thought considering the reliance on email communication these day... [Continue reading](https://blog.flexmr.net/research-participant-emails-delivered) 6 MIN READ #### Charlotte Duff ### [Man vs. Machine: An Insight Community Analysis Chall...](https://blog.flexmr.net/insight-community-analysis-challenge-iiex-europe-2018) Those of you who attended IIeX Europe earlier this month may have had the opportunity to hear me present the outcomes of our recent qualitative analysis exploration in ‘Man Vs Machine’. At FlexMR we v... [Continue reading](https://blog.flexmr.net/insight-community-analysis-challenge-iiex-europe-2018) 10 MIN READ #### Charlotte Duff ### [Resolving the Market Research Skills Deficit](https://blog.flexmr.net/resolving-the-market-research-skills-deficit) According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days. [Continue reading](https://blog.flexmr.net/resolving-the-market-research-skills-deficit) 8 MIN READ #### Charlotte Duff ### [5 Step Mobile Research Process for Accurate In-The-M...](https://blog.flexmr.net/5-step-mobile-research-process-for-accurate-in-the-moment-shopper-insight) Gone are the days of researchers standing outside high street stores trying to find a willing participant to take part in an accompanied shop, the days of following shoppers around with a notepad and ... [Continue reading](https://blog.flexmr.net/5-step-mobile-research-process-for-accurate-in-the-moment-shopper-insight) 7 MIN READ #### Charlotte Duff ### [Can Text and Sentiment Analysis Tools be Trusted to ...](https://blog.flexmr.net/can-text-and-sentiment-analysis-tools-be-trusted-to-interpret-human-data) If you’ve read my other blog (The Importance of Humanising Insight), you’ll know that I don’t believe in artificial intelligence as a replacement for the human researcher, but I do believe in its bene... [Continue reading](https://blog.flexmr.net/can-text-and-sentiment-analysis-tools-be-trusted-to-interpret-human-data) 5 MIN READ #### Charlotte Duff ### [Passive Data Collection vs. Observational Research -...](https://blog.flexmr.net/passive-data-collection-vs-observational-research) When you start to consider these two methodologies in depth, you realise that whilst there are differences between them, there are also some striking similarities. Both are reliant on people completin... [Continue reading](https://blog.flexmr.net/passive-data-collection-vs-observational-research) 6 MIN READ #### Charlotte Duff ### [4 Steps to Determining the Value of Market Research](https://blog.flexmr.net/valuing-market-research) To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having... [Continue reading](https://blog.flexmr.net/valuing-market-research) 5 MIN READ #### Charlotte Duff ### [In Brief: What Makes Insight So Hard to Achieve?](https://blog.flexmr.net/insight-in-brief) To be able to understand what it is that makes insight hard to achieve, you first need to understand what insight actually is. [Continue reading](https://blog.flexmr.net/insight-in-brief) 4 MIN READ #### Charlotte Duff ### [I am Not a Robot: The Importance of Humanising Insig...](https://blog.flexmr.net/humanising-insight) AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent. Whilst it is becoming more common within the market research industry, I don't believe it can’t totally replace a ... [Continue reading](https://blog.flexmr.net/humanising-insight) 6 MIN READ #### Charlotte Duff ### [How to Create Visual Impact from Research Findings](https://blog.flexmr.net/visual-research) There is nothing worse than being faced with slide upon slide of text, bullet points and quotes. How are you meant separate the key takeaways from less than relevant points? When you pick up a researc... 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