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Passive Data Collection vs. Observational Research - The Difference Defined

Charlotte Duff

Market Research Room 101: What Would You Banish?

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminar...

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Sophie Grieve-Williams

    Passive Data Collection vs. Observational Research -...

    When you start to consider these two methodologies in depth, you realise that whilst there are differences between them, there are also some striking similarities. Both are reliant on people completin...

    6 MIN READ

    Charlotte Duff

    4 Steps to Determining the Value of Market Research

    To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having...

    5 MIN READ

    Charlotte Duff

    In Brief: What Makes Insight So Hard to Achieve?

    To be able to understand what it is that makes insight hard to achieve, you first need to understand what insight actually is.

    4 MIN READ

    Charlotte Duff

    I am Not a Robot: The Importance of Humanising Insig...

    AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent. Whilst it is becoming more common within the market research industry, I don't believe it can’t totally replace a ...

    6 MIN READ

    Charlotte Duff

    How to Create Visual Impact from Research Findings

    There is nothing worse than being faced with slide upon slide of text, bullet points and quotes. How are you meant separate the key takeaways from less than relevant points? When you pick up a researc...

    5 MIN READ

    Charlotte Duff

    Best Practices for Researching Generation X, Y and Z

    Depending on where you look you can find starkly different age brackets for each generation. However, regardless of the definition you subscribe to, one of the most striking things about the generatio...

    7 MIN READ

    Charlotte Duff

    6 Tips for Engaging Online Research Communities

    One of the main questions we get asked about research communities, is ‘how do I get members engaged and joining in?’ There’s a whole host of different strategies for getting your members engaged but t...

    4 MIN READ

    Charlotte Duff

    4 Key Steps to Building a Responsive Research Panel

    Quite simply, without panellists you don't have a panel.

    5 MIN READ

    Charlotte Duff