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8 MIN READ

Resolving the Market Research Skills Deficit

Charlotte Duff

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

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7 MIN READ

Danielle Wilkinson

    Resolving the Market Research Skills Deficit

    According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.

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    8 MIN READ

    Charlotte Duff

    5 Step Mobile Research Process for Accurate In-The-M...

    Gone are the days of researchers standing outside high street stores trying to find a willing participant to take part in an accompanied shop, the days of following shoppers around with a notepad and ...

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    7 MIN READ

    Charlotte Duff

    Can Text and Sentiment Analysis Tools be Trusted to ...

    If you’ve read my other blog (The Importance of Humanising Insight), you’ll know that I don’t believe in artificial intelligence as a replacement for the human researcher, but I do believe in its bene...

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    5 MIN READ

    Charlotte Duff

    Passive Data Collection vs. Observational Research -...

    When you start to consider these two methodologies in depth, you realise that whilst there are differences between them, there are also some striking similarities. Both are reliant on people completin...

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    6 MIN READ

    Charlotte Duff

    4 Steps to Determining the Value of Market Research

    To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having...

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    5 MIN READ

    Charlotte Duff

    In Brief: What Makes Insight So Hard to Achieve?

    To be able to understand what it is that makes insight hard to achieve, you first need to understand what insight actually is.

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    4 MIN READ

    Charlotte Duff

    I am Not a Robot: The Importance of Humanising Insig...

    AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent. Whilst it is becoming more common within the market research industry, I don't believe it can’t totally replace a ...

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    6 MIN READ

    Charlotte Duff

    How to Create Visual Impact from Research Findings

    There is nothing worse than being faced with slide upon slide of text, bullet points and quotes. How are you meant separate the key takeaways from less than relevant points? When you pick up a researc...

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    5 MIN READ

    Charlotte Duff

    Best Practices for Researching Generation X, Y and Z

    Depending on where you look you can find starkly different age brackets for each generation. However, regardless of the definition you subscribe to, one of the most striking things about the generatio...

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    7 MIN READ

    Charlotte Duff

    6 Tips for Engaging Online Research Communities

    One of the main questions we get asked about research communities, is ‘how do I get members engaged and joining in?’ There’s a whole host of different strategies for getting your members engaged but t...

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    4 MIN READ

    Charlotte Duff