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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Pearson-Duff on 31 August
Text and sentiment analysis software can be very advantageous in market research practice but only when it's limitations are understood and accounted for.
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Tags: Shopper Behaviour Insight Innovation

Posted by Charlotte Pearson-Duff on 31 August
Charlotte Pearson outlines the differences between passive data collection and observational research as well as the advantages and disadvantages of each methodology.
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Tags: Shopper Behaviour Insight Innovation

Posted by Charlotte Pearson-Duff on 31 August
Determining the value of market research is not easy. In this blog Charlotte Pearson outlines 4 metrics that you can use to gauge success.
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Tags: Shopper Behaviour Insight Innovation

Posted by Charlotte Pearson-Duff on 31 August
Insight is notoriously difficult to define, and even harder to reliably produce. But why is this the case? In this article, Charlotte Pearson takes a look at the 5 pillars of insight & what exactly makes them so challenging.
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Tags: Shopper Behaviour Insight Innovation

Posted by Charlotte Pearson-Duff on 31 August
Artificial intelligence is the talk of the market research industry's metaphorical town square. But can it provide the real, practical advice that decision makers need to make informed choices?
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Tags: Insight Innovation