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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

The Line between Research, Data and Responsible Marketing

Posted by Annette Smith on 17 May
How can Researchers, Insight Professionals, Developers, and Marketers ensure that they are collecting and using market research data in a responsible way?
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Tags: Market Research Customer Experience Research in Society

The Role of Developers in Shaping Research Experiences

Posted by Annette Smith on 17 December
As research methods move online, it is important for online experiences to be just as good as offline experiences. The role of developers in shaping market research experiences increases dramatically as more technology is incorporated into market research processes.
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Tags: Website Development Innovation Market Research

A Market Researcher's Guide to Video Analytics

Posted by Annette Smith on 31 August
Capturing video feedback for market research is remarkably easy as we sit here today but analysing it in an accurate and timely manner is another ball game entirely. Not sure where to start? Check out this brief guide.
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Tags: Shopper Behaviour Insight Innovation

Is Design Thinking a Silver Bullet for Consumer Research?

Posted by Annette Smith on 31 August
Design thinking... What is it? Can we apply its techniques to the consumer research process for added value insight quality? And perhaps more importantly, should we? Our Technology Development Officer, Annette Smith, discusses.
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Tags: Shopper Behaviour Insight Innovation

Why Insight Departments Need to Invest in Digital Analytics Skills

Posted by Annette Smith on 31 August
In today's digital world the collection of consumer data has never been easier but data is just that, data. How you handle this sea of data determines the accuracy of your insight... Enter digital analysis.
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Tags: Insight Innovation Employee Engagement

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