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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Annette Smith on 17 December
As research methods move online, it is important for online experiences to be just as good as offline experiences. The role of developers in shaping market research experiences increases dramatically as more technology is incorporated into market research processes.
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Tags: Market Research Innovation Website Development

Posted by Annette Smith on 31 August
Capturing video feedback for market research is remarkably easy as we sit here today but analysing it in an accurate and timely manner is another ball game entirely. Not sure where to start? Check out this brief guide.
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Tags: Insight Innovation Shopper Behaviour

Posted by Annette Smith on 31 August
Design thinking... What is it? Can we apply its techniques to the consumer research process for added value insight quality? And perhaps more importantly, should we? Our Technology Development Officer, Annette Smith, discusses.
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Tags: Insight Innovation Shopper Behaviour

Posted by Annette Smith on 31 August
In today's digital world the collection of consumer data has never been easier but data is just that, data. How you handle this sea of data determines the accuracy of your insight... Enter digital analysis.
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Tags: Insight Innovation Employee Engagement

Posted by Annette Smith on 31 August
Market research and UX design are inextricably linked in terms of their customer experience objectives. Discover the UX tools that can be applied by researchers for enhanced insight quality.
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Tags: Insight Innovation Shopper Behaviour Customer Satisfaction