--- title: Blog | FlexMR | Annette Smith description: As Technology Development Manager, Annette has been vital to shaping InsightHub into the world-class hybrid platform it is today. --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Practical Application](https://blog.flexmr.net/topic/practical-application) / 7 MIN READ ## The Challenges of Integrating AI into Online Research Software #### Annette Smith # [Participatory Approaches to Customer Closeness: Ex...](https://blog.flexmr.net/participatory-customer-closeness) Most research still treats customers the way it did twenty years ago: as people we study, not people... [Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [The Challenges of Integrating AI into Online Researc...](https://blog.flexmr.net/challenges-integrating-ai-online-research-software) Everything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of toaster reviews on Amazon, marketing collateral featuring customers with more than the usual number of... [Continue reading](https://blog.flexmr.net/challenges-integrating-ai-online-research-software) 7 MIN READ #### Annette Smith ### [5 Ways to Power Up Your Insight Platform With AI](https://blog.flexmr.net/insight-platform-ai) In case you missed it (which seems unlikely), ChatGPT, the Artificial Intelligence model trained for conversation interactions has been making waves in the last few months. But once you’ve finished as... [Continue reading](https://blog.flexmr.net/insight-platform-ai) 7 MIN READ #### Annette Smith ### [How Technology Helps Turn Insight into Action](https://blog.flexmr.net/tech-turn-insight-to-action) Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, ch... [Continue reading](https://blog.flexmr.net/tech-turn-insight-to-action) 7 MIN READ #### Annette Smith ### [The Impact of User Experience on Market Research](https://blog.flexmr.net/impact-ux-market-research) I have to confess I’ve recently found myself getting to that age where I sometimes think to myself ‘ooh young people today, with their bubble tea in a jam jar and 'Tik Toking’. Especially when you rea... [Continue reading](https://blog.flexmr.net/impact-ux-market-research) 6 MIN READ #### Annette Smith ### [What to Do When No One Wants Your Research Data](https://blog.flexmr.net/no-one-wants-your-data-what-to-do) In the midst of a global pandemic, it can feel like we are drowning in a vast sea of numbers. Every day, reading or watching the news requires what feels like A-Level maths to keep up with R rates, pr... [Continue reading](https://blog.flexmr.net/no-one-wants-your-data-what-to-do) 7 MIN READ #### Annette Smith ### [The Line between Research, Data and Responsible Mark...](https://blog.flexmr.net/responsible-research-data-and-marketing) Every day in the news, we are faced with more stories about the misuse of our data from social media companies, political and campaigning organisations, big brands and the rest. The data that is out t... [Continue reading](https://blog.flexmr.net/responsible-research-data-and-marketing) 7 MIN READ #### Annette Smith ### [The Role of Developers in Shaping Research Experienc...](https://blog.flexmr.net/developers-role-shaping-research-experiences) We live more and more aspects of our lives through the prism of technology, whether that’s interacting with traditional computers, phones, smart devices or even wearables. Behind all of these technolo... [Continue reading](https://blog.flexmr.net/developers-role-shaping-research-experiences) 7 MIN READ #### Annette Smith ### [A Market Researcher's Guide to Video Analytics](https://blog.flexmr.net/a-market-researchers-guide-to-video-analytics) Some years ago, we ran a project with a UK retailer to collect video diaries from their customers detailing their shopping experience and general day-to-day life over the Christmas period. The problem... [Continue reading](https://blog.flexmr.net/a-market-researchers-guide-to-video-analytics) 8 MIN READ #### Annette Smith ### [Is Design Thinking a Silver Bullet for Consumer Rese...](https://blog.flexmr.net/is-design-thinking-a-silver-bullet-for-consumer-research) What is Design Thinking? According to the Interactive Design Foundation, “design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems ... [Continue reading](https://blog.flexmr.net/is-design-thinking-a-silver-bullet-for-consumer-research) 6 MIN READ #### Annette Smith ### [Why Insight Departments Need to Invest in Digital An...](https://blog.flexmr.net/insight-departments-invest-in-digital-analysis-skills) The great thing about the ready availability of online market research today is the ease with which you can collect loads and loads of lovely data about your customers, am I right? Acres of bits of in... [Continue reading](https://blog.flexmr.net/insight-departments-invest-in-digital-analysis-skills) 7 MIN READ #### Annette Smith ![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg) - [Home](https://www.flexmr.net/) - [Contact Us](https://www.flexmr.net/contact/) - [Privacy Policy](https://www.flexmr.net/legal/privacy/) - [Cookie Policy](https://www.flexmr.net/legal/cookies/) - [Terms of Use](https://www.flexmr.net/legal/terms-of-use/) [Follow us on Facebook](https://www.facebook.com/flexmr/) [Follow us on Twitter](https://twitter.com/_flexmr) [Follow us on LinkedIn](https://www.linkedin.com/company/flexmr) [Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch) [![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition) [![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/) [![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://blog.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060) © FlexMR 2021. 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