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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Amy Ismay on 14 July
Market research deals in a lot of sensitive data, and with consumers becoming savvier in the knowledge of what their data is worth, we need to gain their trust if we're to keep receiving it. This article is a great starting point for insight professionals seeking to understand the mechanics of trust, and how we can retain it in market research.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Amy Ismay on 05 February
The CCPA (California Consumer Privacy Act) is the new kid on the infosec block - drafted in 7 days, the CCPA borrows much from its bigger, elder sibling, but there are some notable differences between it and GDPR.
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Tags: Customer Satisfaction Market Research Business Strategy