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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Amy Greenwood on 31 August
Co-creation truly underpins the success of any new product or service, but to deliver co-creative insights successfully, a number of key steps must be followed.
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Tags: Community Panel Business Strategy

Posted by Amy Greenwood on 31 August
Market research can certainly be agile - but not all research. These are 5 of the most common issues that prevent insight teams from truly harnessing the iterative power of agile market research.
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Tags: Survey Tools Insight Innovation Agile

Posted by Amy Greenwood on 31 August
The ability to automate boring research tasks is one of the most exciting innovations in the industry to date. Automation will inevitably free-up researcher time to focus on less mundane and more thought provoking tasks. Start by automating these 7 boring research tasks today.
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Tags: Survey Panel Innovation

Posted by Amy Greenwood on 30 August
Big Data and market research are both insight gathering functions, but they are certainly not the same. Find out the key difference and how you can make the most of both.
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Tags: Market Research

Posted by Amy Greenwood on 30 August
Who are your target market? A key question for brands, the answer extends far beyond simple demographics. These 4 simple steps will help you define your target market's shared traits, habits, behaviours and more.
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Tags: Market Research Business Strategy