7 MIN READ

5 Reasons Your Market Research is Not Agile

Amy Greenwood

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    5 Reasons Your Market Research is Not Agile

    Much has been discussed in the last couple of years about the shift towards agile methods used in market research. But what is agile? A simple definition is the ability to create and respond to change...

    7 MIN READ

    Amy Greenwood

    7 Boring Research Tasks You Can Automate

    It’s not uncommon for managers and executives to not only need research, but need the results yesterday. After all, staying ahead of the competition and striving to deliver excellence is their top pri...

    7 MIN READ

    Amy Greenwood

    The Key Difference Between Market Research and Big D...

    Big data is a buzzword which has become a focal point of discussion. To demonstrate scale of the hype, upon writing this blog, my Google search for the term big data brought back over 400 million sear...

    8 MIN READ

    Amy Greenwood

    4 Simple Steps to Defining Your Target Market

    There is a popular saying that states “You can please some of the people some of the time, all of the people some of the time, some of the people all of the time but you can never please all of the pe...

    8 MIN READ

    Amy Greenwood