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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Amy Greenwood on 01 November
Why go through the trouble of producing excellent fieldwork only for stakeholders not to take interest in your insights? Here's how research reporting may evolve in the future to better engage decision makers.
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Tags: Innovation Market Research Employee Engagement

Posted by Amy Greenwood on 24 May
Insights generated from market research is one of the most common drivers of change in organisations across all industries - But how does it actually work? Our Head of Research has explored the benefits of insights, and tips for applying them effectively within a business.
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Tags: Agile Market Research Business Strategy

Posted by Amy Greenwood on 28 September
As in-house insight teams are asked to increasingly conduct more research with tighter budgets, we explore whether zero-based-budgeting could hold the answer to better justifying research budgets and growing the role of insights throughout an organisation.
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Tags: Market Research Business Strategy

Posted by Amy Greenwood on 31 August
Does your market research agency have the skill sets essential to qualitative and quantitative research excellence? We outline the key competences every agency should be able to demonstrate.
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Tags: Survey Panel Insight Innovation

Posted by Amy Greenwood on 31 August
Effective design is fundamental to the success of survey based consumer research. The characteristics of successful survey design discussed as well as some recommended Word templates.
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Tags: Shopper Behaviour Survey Tools Insight Innovation