--- title: Blog | FlexMR | Amy Greenwood description: Honored as part of the 2020 GRIT Future List, Amy has a passion for consumer research and hybrid, multi-method projects. --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [Turning Research Community Insight into Tangible Act...](https://blog.flexmr.net/community-research-tangible-action) Stakeholder engagement lies at the heart of what we do as researchers. It’s vital to getting insights into an organisation and informing business critical decisions. We have seen great advancements in... [Continue reading](https://blog.flexmr.net/community-research-tangible-action) 9 MIN READ #### Amy Greenwood ### [Spot the Bot: Tips for Improving Data Quality](https://blog.flexmr.net/improving-data-quality) Data quality has long been an important part of the research process, but recently sampling techniques have drawn criticism for being prone to automated bots completing surveys. Whilst there are many ... [Continue reading](https://blog.flexmr.net/improving-data-quality) 7 MIN READ #### Amy Greenwood ### [Collaboration and Human Centricity: The Future of Ma...](https://blog.flexmr.net/iiex-eu-2020) For the past few years, technology has dominated the major trends in many different ways. Artificial intelligence, blockchain, the Internet of Things, and many other innovative inventions have come in... [Continue reading](https://blog.flexmr.net/iiex-eu-2020) 11 MIN READ #### Amy Greenwood ### [Could You Paint Your Brand? Visualising Consumer Ins...](https://blog.flexmr.net/painting-brands-insight) The research industry is facing new innovations every day; yet an area that often gets overlooked when it comes to introducing innovation is how we report insights. The focus of these reports are more... [Continue reading](https://blog.flexmr.net/painting-brands-insight) 7 MIN READ #### Amy Greenwood ### [Inspiring Action: The Active Role of Insight in Deci...](https://blog.flexmr.net/active-role-of-insight-in-decision-making) Using the words of our very own CEO, Paul Hudson: “To survive in a global marketplace, brands cannot afford to wait on data. Decisions must be made fast. And they must be reliably informed.” That’s wh... [Continue reading](https://blog.flexmr.net/active-role-of-insight-in-decision-making) 7 MIN READ #### Amy Greenwood ### [Using Zero-Based Budgeting to Drive Return on Resear...](https://blog.flexmr.net/zero-based-budgeting) Some of the biggest brands in the world have adopted an accounting practice that originated in the 1970s but has seen a recent resurgence in popularity - zero-based budgeting (ZBB). Kraft Heinz, Monde... [Continue reading](https://blog.flexmr.net/zero-based-budgeting) 7 MIN READ #### Amy Greenwood ### [Distinctive Qualitative and Quantitative Skills Ever...](https://blog.flexmr.net/qualitative-and-quantitative-skills-every-market-research-agency-needs) "Are you a qually or a quanty?" is a question I've been asked a countless number of times in my years as a market researcher. But recently, we've seen the emergence of lots of new methods which have b... [Continue reading](https://blog.flexmr.net/qualitative-and-quantitative-skills-every-market-research-agency-needs) 8 MIN READ #### Amy Greenwood ### [Word Survey Templates for Understanding Consumers an...](https://blog.flexmr.net/word-survey-templates-for-understanding-consumers-and-context) Understanding consumers and how they behave is a primary objective of every B2C business. And one of the most popular approaches for doing so is the good old survey. [Continue reading](https://blog.flexmr.net/word-survey-templates-for-understanding-consumers-and-context) 8 MIN READ #### Amy Greenwood ### [The Importance of Geofencing Market Research Surveys](https://blog.flexmr.net/the-importance-of-geofencing-market-research) Take a moment to stop and look around you… what do you see? A Smartphone? A tablet? Mobile is now the world we live in with around 82.8 million devices in the UK alone. Given ONS estimate the UK popul... [Continue reading](https://blog.flexmr.net/the-importance-of-geofencing-market-research) 5 MIN READ #### Amy Greenwood ### [How to Use Co-Creation to Generate Valuable Insight](https://blog.flexmr.net/co-creation-for-insight) Maintaining a competitive advantage and delivering against customer expectations is fundamental to business success. To achieve both, companies are looking for valuable insights on which to base a str... 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