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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Amy Greenwood on 14 September
What drives decision maker action? Amy Greenwood explores a variety of reporting methods that translate community research into tangible business impact.
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Tags: Community Tools Community Panel Market Research

Posted by Amy Greenwood on 25 June
Data quality is essential for quality insights, but recent sampling techniques are prone to automated bots that are harmful to data quality, and thus insights. Our research team have put together six steps to help spot and remove bots from your data sets.
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Tags: Survey Panel Insight Innovation Market Research

Posted by Amy Greenwood on 28 February
IIeX EU this year was abuzz with the latest trends, case studies, and methodologies, and four of our own attended the amazing event with two entering the New Speaker track with brilliant talks! Take a look at the main takeaways of IIeX EU for our attendees.
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Tags: Insight Innovation Business Strategy Research in Society

Posted by Amy Greenwood on 01 November
Why go through the trouble of producing excellent fieldwork only for stakeholders not to take interest in your insights? Here's how research reporting may evolve in the future to better engage decision makers.
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Tags: Innovation Market Research Employee Engagement

Posted by Amy Greenwood on 24 May
Insights generated from market research is one of the most common drivers of change in organisations across all industries - But how does it actually work? Our Head of Research has explored the benefits of insights, and tips for applying them effectively within a business.
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Tags: Agile Market Research Business Strategy