9 MIN READ

Turning Research Community Insight into Tangible Action

Amy Greenwood

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Turning Research Community Insight into Tangible Act...

    Stakeholder engagement lies at the heart of what we do as researchers. It’s vital to getting insights into an organisation and informing business critical decisions. We have seen great advancements in...

    9 MIN READ

    Amy Greenwood

    Spot the Bot: Tips for Improving Data Quality

    Data quality has long been an important part of the research process, but recently sampling techniques have drawn criticism for being prone to automated bots completing surveys. Whilst there are many ...

    7 MIN READ

    Amy Greenwood

    Collaboration and Human Centricity: The Future of Ma...

    For the past few years, technology has dominated the major trends in many different ways. Artificial intelligence, blockchain, the Internet of Things, and many other innovative inventions have come in...

    11 MIN READ

    Amy Greenwood

    Could You Paint Your Brand? Visualising Consumer Ins...

    The research industry is facing new innovations every day; yet an area that often gets overlooked when it comes to introducing innovation is how we report insights. The focus of these reports are more...

    7 MIN READ

    Amy Greenwood

    Inspiring Action: The Active Role of Insight in Deci...

    Using the words of our very own CEO, Paul Hudson: “To survive in a global marketplace, brands cannot afford to wait on data. Decisions must be made fast. And they must be reliably informed.” That’s wh...

    7 MIN READ

    Amy Greenwood

    Using Zero-Based Budgeting to Drive Return on Resear...

    Some of the biggest brands in the world have adopted an accounting practice that originated in the 1970s but has seen a recent resurgence in popularity - zero-based budgeting (ZBB). Kraft Heinz, Monde...

    7 MIN READ

    Amy Greenwood

    Distinctive Qualitative and Quantitative Skills Ever...

    "Are you a qually or a quanty?" is a question I've been asked a countless number of times in my years as a market researcher. But recently, we've seen the emergence of lots of new methods which have b...

    8 MIN READ

    Amy Greenwood

    Word Survey Templates for Understanding Consumers an...

    Understanding consumers and how they behave is a primary objective of every B2C business. And one of the most popular approaches for doing so is the good old survey.

    8 MIN READ

    Amy Greenwood

    The Importance of Geofencing Market Research Surveys

    Take a moment to stop and look around you… what do you see? A Smartphone? A tablet? Mobile is now the world we live in with around 82.8 million devices in the UK alone. Given ONS estimate the UK popul...

    5 MIN READ

    Amy Greenwood

    How to Use Co-Creation to Generate Valuable Insight

    Maintaining a competitive advantage and delivering against customer expectations is fundamental to business success. To achieve both, companies are looking for valuable insights on which to base a str...

    4 MIN READ

    Amy Greenwood