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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Amy Greenwood on 28 September
As in-house insight teams are asked to increasingly conduct more research with tighter budgets, we explore whether zero-based-budgeting could hold the answer to better justifying research budgets and growing the role of insights throughout an organisation.
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Tags: Market Research Business Strategy

Posted by Amy Greenwood on 31 August
Does your market research agency have the skill sets essential to qualitative and quantitative research excellence? We outline the key competences every agency should be able to demonstrate.
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Tags: Survey Panel Insight Innovation

Posted by Amy Greenwood on 31 August
Effective design is fundamental to the success of survey based consumer research. The characteristics of successful survey design discussed as well as some recommended Word templates.
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Tags: Shopper Behaviour Survey Tools Insight Innovation

Posted by Amy Greenwood on 31 August
Mobile market research provides many exciting opportunities for the industry. Discover the four reasons that geofencing is a must for any mobile market researchers toolkit.
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Tags: Shopper Behaviour Survey Tools Innovation

Posted by Amy Greenwood on 31 August
Co-creation truly underpins the success of any new product or service, but to deliver co-creative insights successfully, a number of key steps must be followed.
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Tags: Community Panel Business Strategy