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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Evans on 18 April
In terms of brand strategies, letting consumers mould a business to their needs and can be the driving power behind a brand's growth and success. There are many benefits to this strategy as is outlined within this blog.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 15 April
In order to build the best market research experience, it is good to know what types of market research methods there are available. This article compiles 15 different market research methods in order to provide a comprehensive overview of the options available.
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Tags: Creative Qual Tools Panel Tools Market Research

Posted by Christopher Martin on 10 April
Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism - often referred to as the big five personality traits offer a useful shorthand for marketers and researchers to understand behaviour. But are they still the best way of understanding individual decision making preferences?
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Tags: Infographic Market Research

Posted by Emily James on 04 April
Customer relationship management is essential to the success of a business, but researching your customers can be tricky. Balancing research between the two distinct tribes, Loyal and Transient, is key to gaining a deep understanding into the behaviours and motivations of their customer-base.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 29 March
There are many examples of practical innovations, but how many of those have come from the discovery of latent needs? Here are 8 prime examples of how practical innovation can be created in response to undiscovered customer and business needs.
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Tags: Insight Innovation Market Research Research in Society