With the world of market research on the brink of a new technological boom, it is easy to forget the tremendous impact of the humble video - how can videos enhance the market research experience for researchers, participants, and stakeholders?
As research methods move online, it is important for online experiences to be just as good as offline experiences. The role of developers in shaping market research experiences increases dramatically as more technology is incorporated into market research processes.
Like any form of advertising, the success of contextual advertising is far more likely when its supported by customer intelligence. Here are the 5 fundamental approaches to contextual advertising as I see them, as well as market research best practices for each.