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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 20 March
With the world of market research on the brink of a new technological boom, it is easy to forget the tremendous impact of the humble video - how can videos enhance the market research experience for researchers, participants, and stakeholders?
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Tags: NPD Community Website Development Employee Engagement

Posted by Annette Smith on 17 December
As research methods move online, it is important for online experiences to be just as good as offline experiences. The role of developers in shaping market research experiences increases dramatically as more technology is incorporated into market research processes.
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Tags: Website Development Innovation Market Research

Posted by Iulia Ghindeanu on 31 August
Like any form of advertising, the success of contextual advertising is far more likely when its supported by customer intelligence. Here are the 5 fundamental approaches to contextual advertising as I see them, as well as market research best practices for each.
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Tags: Ad Testing Website Development Innovation

Posted by Annette Smith on 31 August
Annette Smith discusses the necessary characteristics of a market research dashboard and conducts a whistle-stop tour of the best on the market.
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Tags: Website Development Shopper Behaviour

Posted by Annette Smith on 30 August
Facebook Reactions herald a goldmine of data for savvy marketers looking to understand the impact of emotion on brand engagement. But how reliable will they be?
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Tags: Website Development Shopper Behaviour Insight Innovation